Enderle: Apple’s iPod looks like obsolete technology at this point

“Apple’s latest batch of iPod announcements was fairly well received, save for a few corners grumbling that the event was lacking in any big news, other than an energetic albeit thin Steve Jobs on stage,” Andy Patrizio reports for InternetNews.

“The challenge for Apple is starting to become what else to do with a music player now approaching its ninth birthday. There are only so many ways to skin a cat and despite a few nifty new features like shake to shuffle, in the end, it’s just a music player,” Patrizio reports.

“‘The iPhone clearly is overshadowing the entire iPod line,’ said analyst Rob Enderle, of The Enderle Group (Enderle is a consultant for Dell, which is reported to be working on an iPod competitor),” Patrizio reports.

MacDailyNews Take: Enderle would actually be right if he added “iPod touch” along with iPhone.

Patrizio continues, “‘Apple has clearly signaled that their focus is on the iPhone and the iPod looks like obsolete technology at this point. It’s hard for people to get excited about the iPod because the best iPod is a stripped down iPhone,’ said Enderle.”

MacDailyNews Take: People who are in the market for the world’s best digital media player are definitely excited about the iPod touch and also seem to really like the new iPod nanos from what we’re hearing and reading.

Patrizio continues, “But there’s no way Apple will get 160 million unit sales from the iPhone, like it has enjoyed with the iPod, since Apple can’t control the mobile phone ecosystem like they can with the iPod, Enderle argues.”

MacDailyNews Take: iCal’ed. The mobile phone market is so much larger than the digital media player market that Enderle will eat those words. It’ll take a few years, but iPhone will sell more than 160 million units.

Patrizio’s full article, which seems to have been dictated to him by know-nothing Enderle, including a bunch of gobbledygook about iTunes needing subscriptions (because that seems to be what Enderle is pushing on the Dell dopes who hired him to “consult”), here.

70 Comments

  1. “But there’s no way Apple will get 160 million unit sales from the iPhone, like it has enjoyed with the iPod, since Apple can’t control the mobile phone ecosystem like they can with the iPod, Enderle argues.”

    Save that quote! We can all send Enderle email when he is proven wrong. Given the size of the phone market, and well the iPhone is selling, it won’t take long….

  2. You know, they are right. After all, music is thousands of years old, so we must be getting ready to stop listening to it. So who will need a music player??? Especially if they are small, convienint and last a long time.

    Yep, stop the presses, tell everyone that they can stop chasing iTunes and iPod cause music is dead and so is listening to it. LOL

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  3. Boy, Enderle is a twit…even simple facts he screws up! The iPod was introduced in October 2001…last time I checked, that means it would be turning 7, not 9…unless he plans to recycle this column in 2010.

    I guess he’s pathetically trying to position the iPod as “old” technology to be supplanted by his tasty Dell offering…sheesh

  4. My first thought upon seeing the headline – “WTF is he talking about???” Now I realize that, yet again, he doesn’t even know.

    And 9th birthday??? 2001 was only seven years ago (as shown by all the commemorations tomorrow) and the iPod came out that fall.

  5. If we could only harness the abundant natural resource that is all the gas coming out of these ‘consultants’, we could easily save the planet and end the energy crisis.

    iPod has been out for about seven years; iPhone – just one. It is expected that iPhone will have sold 40 million after two years.

    Even if the sales weren’t growing, iPhone would hit the same mark after about 7 years.

    Now, if we strip out the first year of iPhone sales (6 million) and look only at 3G, the numbers seem even more promising: in about four years, we should exceed Mr. Enderle’s “unatainable” number.

    I’m sure Mr. Enderle said this on purpose, even though he knows it ain’t true. Nobody is actually that stupid. Or not?

  6. Patrizio needs to get some perspective and rely on other sources then just Enderle. Shows just how lazy news reporting has become. Person X wrote something on the topic assigned to me, so, let’s see how much I can quote it and little actual thought, research and little creativity I can muster.

  7. “Apple has clearly signaled that their focus is on the iPhone and the iPod looks like obsolete technology at this point”

    Crikey: compared to what exactly? Compared to 99% of the competition, iPod still kicks a@@.

    These morons really need to draw a distinction between the “$200 iPhone” and the “$149 iPod”. The iPod does not cost $80+/month to own for 2 years. There is no way anyone will pay $80/month just ’cause they want a “cooler iPod”. iPhone is NOT cannibilizing iPod. This is an absurd fallacy.

    “The touch isn’t cheap enough to stop people from buying the cheaper iPhone”… well, no, the iPhone really costs well over $1500 over 2 years… unless consumers are utterly r-word’ed, they know better than the “analysts”.

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