Gartner: Apple Mac grabs 10.4 percent share of U.S. home market

“More home users, and a growing number in the small business sphere, are opting to move to Apple’s computers, their interest driven by positive experiences with Apple’s other products, as well as disenchantment with the Windows world,” Suzanne Choney reports for MSNBC.

“‘The popularity of other Apple products, particularly the iPod, has drawn more users to the Apple platform,’ said Charles Smulders, Gartner’s managing vice president, client computing. ‘As a result, you see this halo effect of people buying Apple computers in addition to their iPods. Quantifying the halo effect is difficult, but we certainly believe that effect exists,'” Choney reports.

“What is quantified is Apple’s growth in the last two years in the home and small business areas, with sales of its iMac desktop computers, and MacBook and MacBook Pro laptops,” Choney reports. “‘If you look at just the U.S. home market, Apple had a 10.4 percent share at the end of the first quarter of this year, compared to 7.5 percent for the first quarter of 2007, and 5.4 percent for the first quarter of 2006,’ Smulders said.”

“Among small businesses, defined as having 100 or fewer employees, Apple has been ‘gaining some ground, too,’ he said,” Choney reports. “The company had a 4.4 percent share of the small business market in the United States at the end of the first quarter this year, compared to 2.4 percent in 2007, and 2.1 percent two years ago, according to Gartner.”

Choney reports, “Earlier this summer, the Yankee Group surveyed 700 global IT administrators and C-level executives, and found that 80 percent of the companies have installed Macs on their networks. ‘Apple’s strong marks in security, features, performance, usability and reliability are indicative of the qualities customers’ value when purchasing hardware and operating system software,’ wrote Laura DiDio, Yankee Group research fellow, in the report.”

Full article here.


  1. Drip, drip, drip….people are figuring it out slowly but surely. I think we might be nearing the tipping point where we’ll see a truly massive migration over to Macs. I hope Apple is ready for it.

  2. There will be a huge surge, Apple won’t have the resources, stocks will fall, the whiners will cry “I told you so”, and enderle and his ilk will rub their little hands and gloat. After a few months Apple’s production capacity will gain momentum and take everyone by surprise, there wil be the usual .5% defective units which corresponds to millions of dissatisfied switchers all crying foul and threatening law suits, which again results in another stock fall.
    Life is a circle, grasshopper.

  3. I own AAPL stock too. I can’t figure out why it’s not breaking $200+ yet since Iphone sales keep rising and there’s >$20billion in cash in the vault.

    Maybe they should annouce a divident to broaden the investor base.

  4. @Wandering joe

    I think it will crack 200, I’m just impatient. I’m not selling (especially since tech is holding value nicely in this bear market).

    Now someone tell me that iMacs will solve my gaming needs and I’ll go help support the stock with a direct purchase! haha.

  5. “I can’t figure out why it’s not breaking $200+ yet since Iphone sales keep rising and there’s >$20billion in cash in the vault.”

    Housing crisis. Bank failures. Rising unemployment. Rising consumer prices due to higher energy costs.

    Otherwise we’d probably be at $250 by now.

  6. These numbers are dubious at best. Apple has about 8% of the *overall* US market as of right now, so it has to be more than just 10.4% of the home market. The enterprise is obviously what is dragging them down to the 8% level, so they have to be up to at least 15% of the US home market if not more.

  7. Hilarious. The funniest line is the …disenchantment with the Windows world one. Says who? The Windows world is enchanting and heavenly and it’s only getting better. There’s a little something called the Zune halo effect you MAC lemmings don’t see coming, but it’s real—very real. Zune is making serious inroads in the proprietary iPod space and with it are MAC users who have seen the light and don’t want to be shackled to MAC’s DRM and shady currency scheme for acquiring music in I-Tunes. Points are better.

    The other thing I take from this is the frightening reality that 10% of of U.S. computer consumers don’t ask their IT department what computer they should get at home. IT people are the smartest people I know when it comes to computers. Why not ask them?

    Your potential. Our passion.™

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.