“More home users, and a growing number in the small business sphere, are opting to move to Apple’s computers, their interest driven by positive experiences with Apple’s other products, as well as disenchantment with the Windows world,” Suzanne Choney reports for MSNBC.
“‘The popularity of other Apple products, particularly the iPod, has drawn more users to the Apple platform,’ said Charles Smulders, Gartner’s managing vice president, client computing. ‘As a result, you see this halo effect of people buying Apple computers in addition to their iPods. Quantifying the halo effect is difficult, but we certainly believe that effect exists,'” Choney reports.
“What is quantified is Apple’s growth in the last two years in the home and small business areas, with sales of its iMac desktop computers, and MacBook and MacBook Pro laptops,” Choney reports. “‘If you look at just the U.S. home market, Apple had a 10.4 percent share at the end of the first quarter of this year, compared to 7.5 percent for the first quarter of 2007, and 5.4 percent for the first quarter of 2006,’ Smulders said.”
“Among small businesses, defined as having 100 or fewer employees, Apple has been ‘gaining some ground, too,’ he said,” Choney reports. “The company had a 4.4 percent share of the small business market in the United States at the end of the first quarter this year, compared to 2.4 percent in 2007, and 2.1 percent two years ago, according to Gartner.”
Choney reports, “Earlier this summer, the Yankee Group surveyed 700 global IT administrators and C-level executives, and found that 80 percent of the companies have installed Macs on their networks. ‘Apple’s strong marks in security, features, performance, usability and reliability are indicative of the qualities customers’ value when purchasing hardware and operating system software,’ wrote Laura DiDio, Yankee Group research fellow, in the report.”
Full article here.
I <3 Zune Tang…. almost as much as I <3 my MBP. Okay, not really… BUT watching the commentards here get all upset is the best fun we have now that Fake Steve is gone.
Zune Tang, I honor the place where Windows enchantment and the quantity of Zunes sold become one.
” I think we might be nearing the tipping point”
Apple has 3% worldwide, by Apple’s own numbers. The tipping point was reached a long time ago and the Mac was the system sliding into oblivion. From there (3%) the Mac has to climb a mountain to come back.
Great post ZuneTang!
The Zune halo effect – LOL!
‘IT people are the smartest’ – sarcasm at its finest!
Hilarious. The funniest line is the …disenchantment with the Macintosh world one. Says who? The Macintosh world is enchanting and heavenly and it’s only getting better. There’s a little something called the iPhone halo effect you PC lemmings don’t see coming, but it’s real—very real. iPhone is making serious inroads in the proprietary Windows Mobile space and with it are PC users who have seen the light and don’t want to be shackled to Microsoft’s DRM and shady currency scheme for acquiring music. Actual dollar amouts are better.
The other thing I take from this is the relief of reality that 90% of of U.S. computer consumers don’t ask their IT department what computer they should get at home. IT people are the last people I know to change when it comes to computers. DO NOT not ask them?
Your potential. Our Blunder.™
When will fanboys realize that the “tipping point” book and the ideas contained within are widely regarded as a load of bollocks?
Let’s call it the Zune ‘Lone Wolf’ effect.
LA Punk. You’re wrong. Knowing there’s some idiot d*ckhead with something cretinous to say about things he obviously knows nothing about makes me LESS likely to come here.
It’s like halitosis at a party.
I come here to escape from the brainless Micros**t induced stupidity that is rampant online. But I suppose you can’t escape the *ssholes without becoming a hermit.
He must get some pathetic pleasure goading Mac fans. Poor bastard. You wouldn’t catch me dead on some Dull ‘fan’ forum.
I thought Zuney’s best bit was the “shady currency scheme” … absolutely perfect! And still, Bob didn’t get it … along with a few others. I mean … what part of this didn’t they understand? The iTunes money “scheme” is “pay cash”. Always has been. Except when it’s FREE.
Good job, ZT. And welcome back!
@MSNBC
If you don’t quickly remember what your MS stands for your soon going to get a visit from Mr. B. and company.
Holy crap! Did Laura DiDio actually write something positive about Apple and Macs? We really must be past the tipping point…
Unfortunately, the Mac didn’t just grab that market share, it groped it, and now there is a lawsuit.
“But I suppose you can’t escape the *ssholes without becoming a hermit.”
Q, I expect in your case even that won’t do it.