Aussies switching to Macs at faster rate than almost anywhere else

“Australians are switching to Macs at a faster rate than almost anywhere else in the world,” John O’Brien reports for Th Courier-Mail.

“Research firm Gartner’s latest figures show Mac sales grew 52 per cent in the second quarter – nearly six times the rate of the PC industry overall,” O’Brien reports.

“This is even better than in the US, where Mac sales have been growing at about three times the industry average,” O’Brien reports.

“Apple’s share of the Australian computer market in the second quarter of 2008 was 5.3%, according to Gartner, up from 3.8% a year ago. Rival research firm IDC puts the present figure as high as 6.2%,” O’Brien reports.

“If Mac sales continue to grow at this rate, the platform will have a double-figure market share within a few years,” O’Brien reports. “In the US this will happen even sooner, with the Mac’s market share topping 8% in the latest quarter.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Chuckles the Microsoft CEO” for the heads up.]

Obviously, Apple should maintain – and even intensify – their focus on Australia.


  1. GREAT NEWS!!!

    Hands down Mac’s are the best hardware and software choice for safe reliable computing.

    A few adjustments though…

    1: More hardware choices
    2: Non-glossy screen choices on all models
    3: A mid-range tower
    4: Better privacy and security (concerning distributing personal info around the OS and apps)
    5: Outgoing Firewall that even works for processes, not just apps.
    6: Less data mining by Apple apps that contact the internet every time you launch them. (At least ask us first for our permission.)
    7: Open up EFI and it’s GUID partition for user review and verification of what gets installed in there by applications or Apple itself.

  2. Yeah, Apple is right now increasing sales and at an all-time level of success, so they should implement all of your suggestions so they can fix what is not broken.

    Yea it’s comments like that why HP (a former printer maker) is now selling more PC’s than Apple.

    Silly Rabbit.

  3. This would be even better news were there much more than one Aussie for every ten Americans. Apple could hit 50% of their market and still sell more Macs in the US than there.
    Now if Apple could only repeat this performance in half a dozen European nations and Japan … that would be excellent, just excellent. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. Apple is constantly “fixin what aint broke” … like the iMac, the iPod and the iPhone. Oh, and OSX. And I think iWork fits in that category as well, but maybe not iLife – not to dis that great package. When Jobs came back, he outlined a new model structure: consumer and pro models of laptops and desktops – essentially four different computers. He broke with that when he released the MBA and (maybe) the iPhone, but mostly stuck with it. I’d really like a Mac midi – a lower cost, half-hight, quad-core ‘tower’ – but agree that the Jobs Quad made, and continues to make, a lot of sense.

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