“Australians are switching to Macs at a faster rate than almost anywhere else in the world,” John O’Brien reports for Th Courier-Mail.
“Research firm Gartner’s latest figures show Mac sales grew 52 per cent in the second quarter – nearly six times the rate of the PC industry overall,” O’Brien reports.
“This is even better than in the US, where Mac sales have been growing at about three times the industry average,” O’Brien reports.
“Apple’s share of the Australian computer market in the second quarter of 2008 was 5.3%, according to Gartner, up from 3.8% a year ago. Rival research firm IDC puts the present figure as high as 6.2%,” O’Brien reports.
“If Mac sales continue to grow at this rate, the platform will have a double-figure market share within a few years,” O’Brien reports. “In the US this will happen even sooner, with the Mac’s market share topping 8% in the latest quarter.”
Much more in the full article here.
[Thanks to MacDailyNews Reader “Chuckles the Microsoft CEO” for the heads up.]
Obviously, Apple should maintain – and even intensify – their focus on Australia.