Apple installing thousands of Macs in hotels and cruise ships

“Apple’s Enterprise Sales Group has been quietly installing thousands of iMacs, Mac minis, Mac Pros, and Xserves in hotels and cruise ships in a new push to bring the media rich experience of Apple’s retail stores to the hospitality industry, where hoteliers are seeking to deliver personalized, unique experiences that will impress guests and bring them back for more,” Prince McLean reports for AppleInsider.

“In June, Fontainebleau Resorts announced plans to install 22″ [sic] iMacs in all 1,400 rooms of its Miami Beach property now undergoing a $500 million renovation, as well as the 3,889 rooms of its new $2.9 billion, 63-story luxury resort in Las Vegas opening next year. The UK City Inn Group unveiled similar services for its hotels in Birmingham, Bristol, Glasgow, Manchester, and London, noting on its website, ‘you get what you should always expect: iMac computers, free wi-fi and Sky in every bedroom,'” McLean reports.

“Royal Caribbean Cruise Lines began installing Mac minis in its floating hotels three years ago, starting with two of its 3,600 passenger ‘Freedom Class’ ships. That includes the ‘Freedom of the Seas,’ the world’s largest passenger ship ever built. Royal Caribbean is also building an IT infrastructure from Apple’s hardware on its Solstice Class ships for Celebrity Cruises, as well as two of its own new $1.24 billion Oasis Class ships, which will accommodate at least 5,400 passengers each and assume the title of the world’s largest passenger ships when completed a year from now,” McLean reports.

“Those massive infrastructure deployments, involving up to 16,150 Ethernet drops per ship, a 10 gigabit network backbone, thousands of client Macs and racks of Xserves, are adopting Apple’s hardware for the same reasons the luxury hotels on land are: Mac hardware and software offers a differentiating end user polish while being easy to manage,” McLean reports.

Full article here.

38 Comments

  1. Wow they are beating out MS and their BIG-ASS Table on this. Isn’t that what the BIG-ASS table was suppose to be? Providing a rich BIG-ASS experience for visitors when playing with their BIG-ASS table?

  2. Smart biz! And once those vacationing folks experiencing the Mac they’ll want the same wonderful experience back home. Recycling centers should see dumploads of PCs soon.

  3. “”Apple’s Enterprise Sales Group has been quietly installing thousands of iMacs, Mac minis, Mac Pros, and Xserves in hotels and cruise ships…”

    I love how people use the word “quietly” in regards to Apple, as if they have this team of masked ninjas running around in the night performing things like installing macs, making modest product line upgrades etc..

    If Apple trumpeted everything they were doing people would be completely sick of hearing about everything Apple.

  4. This sounds like great news, having a constant rotation of potential new costumers trying the Mac platform for the first time. But you have to wonder how many people will bring their own laptop along and never even use the Macs.

  5. If there is a twenty(four)-inch desktop computer in your room, why on earth would you want to use your own 15-inch laptop?

    With the exception of those few business users who have personal stuff, corporate VPN client and similar on that laptop, large screen and generally faster computer should make majority want to use these Macs.

    And I’m sure, ordinary Dell user would be intrigued by a Mac and would at least want to give it a shot, even if he does have his crappy Dell with him.

  6. “I love how people use the word “quietly” in regards to Apple, as if they have this team of masked ninjas running around in the night performing things like installing macs, making modest product line upgrades etc..”

    so i guess you haven’t seen the mobile installer version of genius bar training, hmmm?

    you think they are taught 15 ways to kill with a thumb drive just for fun?

  7. Does Artist really think someone with a Dell laptop is going to let an iMac sit in their room and wink at them without turning it on??? Even a Mac mini is going to be tried out…and the Dell user will have his glass of iced water.

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