O2: iPhone sold out in UK

On their website today, O2 announced that Apple’s iPhone 3G is currently sold out in the UK:

Due to huge demand for the iPhone 3G, we’re currently out of stock online.

Come back on 10 July for more information.

O2’s iPhone 3G site: http://www.o2.co.uk/iphone

49 Comments

  1. Gah. Had placed a pre-order for the phone after my brother. We shared the same credit card account (business) and O2 called me to say they couldn’t take my order because the card had already been used. When I went online to order again, they were out of stock 🙁

  2. O2 are ONLY accepting upgrades from existing iPhone customers or NEW contracts! I think it is a little unfair and shows that they are NOT treating EVERYONE fairly.

    Been an O2 customer for nearly 6 years and I cannot upgrade as I have time left on my contract!

    GggrrR O2!! 🙁

  3. No problem! Simply divert iPhones from Canada to UK Perhaps Apple dramatically underestimated demand and failed to plan to produce enough iPhones. Apple better get cracking’ and make more iPhones before potential customers lose patience and switch to another phone. If this trend continues, Apple when will be known as the company that can’t deliver.

  4. Yikes, from other comments it looks like it was a close call – I think I managed to place my order about about 8.40 this morning…. (huge sigh of relief – I just can’t stand another day with this nokia thing…)

  5. Famous Grouse,

    What’s the purpose of Apple not selling iPhones except giving Apple’s competitors a chance to sell their products and make poke fun at Apple? Spin it all you want, Apple planned poorly and failed.

  6. I just got off the phone to O2. I was trying to say to the guy, what was the fscking point of ‘registering interest as an existing iPhone owner’ online a couple of weeks ago?

    Presumably this was being done to so they could assess the amount of phones they were likely to need. So what happened? Did they bodge their arithmetic, ignore the data completely…or have people been ordering more than 1?

  7. Dude!
    There’s a recession unfolding and people are falling over themselves to get the iPhone 3G. Apple should totally divert supplies from Canada to the UK!

    I can’t wait to see what happens in Spain, Australia, Italy and Japan where every customer will be a new iPhone customer and people have been waiting for the phone

  8. This is just hype and spin……..do you really think that they have such small stock?……….come friday I will walk down to the end of my road…….and buy one at the O2 store near me………no waiting in line for me.

  9. Tonea,

    How is it you can see the obvious, but the “geniuses” at Apple cannot?

    PS. MDN, love those LG 5400 ads. I’m surprise the fanbois are not overwhelming your servers with fatwahs for this heresy.

  10. this would have been spin if they didn’t run out so fast, it took less than an hour and yes, thousands of people were successful at placing orders.

    O2 sent a blast email/SMS saying “Get Set…, Go!” and people basically responded.

    No tech company wants to fake its servers going down for something they advertised; it just makes them look bad and adds to the launch day stress. O2 has customers majorly annoyed right now and yes, they restricted this to new customers (switchers from other networks) and the iphone early adopters only. i think current O2 customers on other plans weren’t included.

    Any carrier with a decent unlimited data plan is going to see this kind of demand.

  11. iPhones unavailable in UK due to excessive consumer demand.

    iPhones unavailable in Canada due to consumer boycott.

    Face it, Apple is having a difficult time anticipating consumer desire or reticence to buy its iPhone.

  12. @Ha,ha,ha

    What an MS troll. LOL

    “Spin it all you want, Apple planned poorly and failed.” Its not even July 11 yet and you are declaring Apples G3 iPhone a failure. Yep. Nothing to say and saying it loudly. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    What an ultra-maroon. (As Bugs would say). ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  13. @ ha ha ha

    I am always amused by people who still don’t get that Apple is the snow ball rolling downhill. The further it rolls the larger it gets….. and it happens to be a very large hill that they are going down. I just hope that the people stuck in the house at the bottom can get out fast, because all them windows are going to get broken.

    I know, genius.

  14. UK iPhone sales from November launch to to 31 December 2007 = 190,000.

    Today’s pre orders, minimum 15,000 – 25,000 customers

    I don’t know how many phones were allocated for this week.

    Right now, Apple and O2 need angry and frustrated customers on launch day like a hole in the head.

  15. Can’t Apple manage ANYTHING these days?!?!

    For crying out loud, Microsoft, Nokia or HP don’t sell out of product before it has arrived.

    ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  16. I’m very cross. I already have an iPhone and I pre-registered for iPhone 3G. I received O2’s text at 8.15 this morning as I was leaving for work and resolved to attend to it this afternoon, thinking that no way were they going to sell out on Day 1 (actually Day 1 minus 4). Huh! I’d like to know how many orders they’ve taken today and why they didn’t forecast demand more accurately.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.