“The reason isn’t a mystery. Apple’s mercurial CEO decided a decade ago that corporate IT departments weren’t worth the trouble. Though they buy tech gear by the truckload, when it comes to computers they often favor stripped-down, predictable technology – the stuff Jobs finds boring. Rather than chase that business, he has courted upscale consumers with innovative devices like the iMac and iPod that are as fashionable as they are functional. It’s hard to argue with the results: Apple stock is up nearly 2,000 percent in the last 10 years,” Fortt and Lev-Ram write.
“But now as Jobs seeks to turbocharge sales of the 3G iPhone, he’ll have no choice but to embrace the corporate stiffs,” Fortt and Lev-Ram write. “That’s because while Apple’s computer and iPod sales are healthy, analysts believe the popular smartphone has the most growth potential – and business buyers could be the key to its success.”
Fortt and Lev-Ram ask, “Can Apple do it?”
Full article here.
[Thanks to MacDailyNews Reader “Carl H” for the heads up.]