Apple’s new multi-banner ‘Get a Mac’ Web ad: ‘PC Newswire’ (with video)

Apple is running a new Web-based multi-banner campaign on The Onion and other online media outlets.

In the new ad, the “PC” played by John Hodgman, touts his new overhead banner, “PC NEWSWIRE,” that features “ALL PC NEWS, ALL THE TIME” – in other words brief quotes pertaining to Vista’s total suckage. Poor PC, he hates his stupid newswire:


Direct link via YouTube here.

The video ends with the text, “Upgrade to Mac. Leave your PC headaches behind – switch to Mac OS X Leopard. Check out the world’s most advanced operating system today.” A button labeled “Take the guided tour” is then presented to the viewer.

[Thanks to MacDailyNews Reader “Jumbolicious” for the heads up.]

MacDailyNews Note: Thank you for your patience as our developer continues working on figuring out why the index page is suddenly causing our site to grind to a halt. We hope to have the solution soon.

21 Comments

  1. sixvodkas:

    you’re not seeing the semi-permanently temporary home page?

    I’d vote for keeping it as well….just get rid of the “sorry we are too dumb to figure out our own code” message and no one will know the diff…..its looking kinda windoze-like after 4 days

  2. To be honest, I don ‘t care about your home page – I come in from the RSS feed.

    However, why do the articles’ URLs from the RSS feed have a text name – e.g., the URL for this page is “http://www.macdailynews.com/index.php/weblog/comments/apples_new_get_a_mac_web_ad_pc_newswire_with_video/”, whereas the URLs from the current home page, and the article history at the bottom of this page is “http://macdailynews.com/index.php/weblog/comments/17582/”

    Seems like someone is making extra work for themselves.

  3. Kill the old home page!! Have a new one!!

    What about a laptop opening up to reveal a screenful of stuff? ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

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