Apple has begun airing a new television ad for the company’s iTunes Store featuring the band Coldplay and lead singer and pianist Chris Martin (and father of Apple Martin).
The ad highlights the upcoming release (June 17th) of Coldplay’s new album, Viva la Vida (Viva la Vida or Death and All His Friends) exclusively on Apple’s iTunes Store:
Direct link to video via YouTube here.
See the ad in higher quality via Apple.com here.
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Much better viewing experience on Apple’s site
I don’t understand MDN’s title on this article… Cold Play and Apple’s Dad? Huh?
I thought Steve Jobs was in the commercial.
Macintosh,
What part of “father of Apple Martin” don’t you understand?
And it’s “Coldplay,” not “Cold Play.”
“What part of “father of Apple Martin” don’t you understand?”
I don’t get it either. I’m not a Cold Play fan so a little help here might clear things up.
Thanks
Actually, when I saw the headline I thought it was going to be Justin Long’s dad… in other words, “Hello, I’m a Mac. And I’m Mac’s dad”.
Of course, if someone was going to play a Mac Daddy who could they possibly get?
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@ Tired of Retards:
That’s why I use retards like you to explain it to me. I can then devote my valuable brain power to more important things.
Chris Martin and Gwyneth Paltrow’s first child was a girl they named “Apple”…sheesh, people, if you’re that thick, try Google before looking completely foolish…
It is Apple Martin, father of ColdPlay’s Chris Martin. MDN’s headline is worded wrong.
… SON of ColdPlay’s Chris Martin.
Sorry.
@ Ottawa Mark:
Sorry, I have a life. I don’t read about what other people name their children.
who the hell are Chris Martin and Gwyneth Paltrow?
And Google? Never heard of it!
daughter of ColdPlay’s Chris Martin
Spark will feel a little more sorry
@Macintosh
Hmmm…do you have dialup access? You have time in your “life” to complain about MDN’s joke, but not enough to Google three or four words together? Hmm…not to mention time to swipe back at other people…[removed]void(0);
And their second child is Moses Martin. But if there’s a third, there’s still a chance for Pixar Martin. Doubtful, but you never know.
You know how I know Apple’s gay?
No, because of a survey that says they are.
Blah Blah Blah… and Blah.
everyone here are a bunch of retards. it’s a commercial. get over it.
I thought the mix of the last year style silhouette and regular video was very cool and defines this years in between new style. Everyone will copy this, just wait.
I have to agree with those user who where confused on the headline. It’s not like the band is called Chris Martin and Coldplay, it’s just called Coldplay. Chris Martin is just the lead singer. The whole Apple dad thing is just a confusing way to throw in the word “Apple” in the headline.
Nuff said…
your jobs!
I would have left the contrasting iPod white headphones in there, though.
Coldplay sux.
I love Coldplay.
“it’s a commercial. get over it.”
True, but if it started showing up on Zunes, I’d have to laugh my ass off.
They could have picked a better band.
Like that sockpuppet Triumph the Comic Dog says, “I liked you better when you were U2.”
the colors look really gorgeous! stunning spot!
here’s the direct link in Apple’s site…
http://movies.apple.com/movies/us/apple/ipoditunes/2008/ads/apple_ipoditunes_sonic_20080520_r560-9cie.mov
Excuse those of us who do not keep up with the personal lives of performers we hardly listen to, let alone the names of their young (?) children. But what do I know, I listen to music by dead African-Americans and watch B&W;movies.
That’s one of the best ads yet.
“But what do I know, I listen to music by dead African-Americans and watch B&W movies.”
There’s also a few excellent B&W movies with now dead Americans set in Africa.
Like this one:
http://www.imdb.com/title/tt0043265/
Yeah Coldplay are awful, but the guy who comments under Macintosh• is a complete prick.
I just bought the song! Give a penny to Apple’s college fund, k?
Oh, and I totally agree with ndelc. That ad obviously capitalizes on technical video expertise available to Apple. By the same token Apple will capitalize on the ad too, just like her dad as well as her namesake.
I want to learn that video technique as well as the song!
I guess I should ask…
Is that Shake? That is Shake, isn’t it? If so, I have some new filters to look forward to in the next upgrade.
They could have picked a better band.
Like that sockpuppet Triumph the Comic Dog says, “I liked you better when you were U2.”
Now we have the Comic Dog to thank for making your lips move. Man! The thought of Comic Dog’s body buried up to his neck in your ass is something I don’t want to look at. Unless you have an original thought
Please go away.
I’m not real crazy about Coldplay fans, who can be a lot like some of the apple fan boyz around here, but think even less about either’s detractors.
Coldplay detractors come across to me like Apple-bashers who unwittingly resort to misinformation when making comparisons to their own lot in life because they don’t know any better or they’re too lazy to see for themselves.
The band can stay.
Besides, a better band than what? Can you elaborate?
I’m not real crazy about Coldplay fans, who can be a lot like some of the apple fan boyz around here, but think even less about either’s detractors.
So if I say I don’t like a band I am a “detractor?” You have way too much invested in your defense of this “coldcream” band.
My honest associations with the sound is a more popish, melodic U2. -So there.
Now there’s two of us that think so and now, not only are we detractors of this band “coldcuts,” but together, we are also a conspiracy.
“So if I say I don’t like a band I am a “detractor?”
That’s quite a leap. You coldsweat haters are all the same. You’re everywhere. Look at you! You’re now here in a Mac news forum bashing coldduck. What’s next apple bashing?
fsck the band, you, and your co-conspirator. I’m more interested in the process and technology behind the video itself, the music is an afterthought making coldplay twice removed so you don’t even matter.
It’s funny that Apple made a commercial with this exact song. I downloaded the song a while back when it was first available and when I was listening to it I thought to myself —- this song should be used for the next iTunes commercial. I thought they might use it because its a unique, catchy song like the rest they’ve used in the past. However, I was skeptical because Apple usually doesn’t choose songs and bands that are already popular and well-known.
Coldplay or U2 – whatever! each of these bands bring on the necessary vibe’ when the time is right.
–
Bitch’n at MDN just because you don’t get the gist of the joke and or the play on words is ludicrous, see it as a chance to further your knowledge, notwithstanding, that it is in this particular case it is a subject of miniscule importance, but that isn’t the point.
– our brains are constantly being assailed with useless details, particulars, facts, figures, statistics and data everyday, like reading MDN … No offense.
<strike>Obviously prior to the web, an understanding of a witticism or learning about vital facts regarding say … cancer or individual rights might have taken a long while to appreciate, whereas these days, trite or not so trite information can be discovered within seconds on the Web – make a personal effort and always learn to separate the wheat from the chaff.</strike>
@Webbyswim
Hey retard its “everyone here is a bunch of retards” not “everyone here are a bunch of retards” at least use proper grammar when calling others retarded.
@yomamma
huh???
@webbyswim
“everyone here are a bunch of retards.”
Diss’ed yourself twice in one sentence. You got skillz!