“According to Apple itself, NAB rumours that it wants to unload Final Cut Pro and other post products are wide of the mark,” Dick Hobbs reports for TVBEurope.
“‘I can categorically state, on the record, that is not the case,’ said Richard Townhill, Apple’s director of marketing for professional video applications, going on to reveal that recently Apple hit the milestone of one million paid licences for Final Cut Pro. According to research specialist SCRI, in 2007 Apple took 49% of the US professional editing marketing with Avid trailing on just 22%,” Hobs reports.
Full article here.
[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]
MacDailyNews Note: In addition, a reader calling themselves “Steve Jobs” posted reader feedback to MacDailyNews from an internal Apple Inc. company IP address located in Cupertino, California regarding our previous article (May 2nd, source: Robert X. Cringely) on the rumor that Apple had shopped its pro apps portfolio around at NAB, “This rumor is false. Competitors have been trying to spread it around for a few months now. Apple’s Pro business is thriving and it is not for sale. Period. Steve” – Comment posted in Reader Feedback (stamped May 02, 08 – 05:13 pm). We’re not saying it was from Mr. Jobs, but it did come from an Apple Inc. IP address.