Apple grabs 8 product nominations in coveted D&AD 2008 awards

Apple Online StoreD&AD has announced the interim results of Awards 2008 judging. This year, 691 entries from 35 countries have been recognised as representing the best creative work in advertising and design. Of those, 143 have been nominated for a Yellow Pencil, which is awarded to work that sets new benchmarks in creative excellence. Winners will be announced at the D&AD Awards Ceremony in London on May 15th.

The TV & Cinema Crafts Jury awarded 23 nominations – the most out of any single jury this year. Environmental Design led the design categories with 14 nominations, including 2 for Mario Kogan Architect in Brazil and 2 for Art+Com in Germany. The Product Design Jury awarded 9 nominations – 1 each to Vitra, Samsung, Taxi Canada and Adiri, and the remaining 5 went to Apple. The Viral Factory, Motion Blur, Cutwater and EVB were among 8 nominees in Viral.

UK ad agencies lead the way with total work In-Book – AMV.BBDO at the top with 27 entries, including 2 nominations in TV & Cinema Crafts for ‘Tipping Point’ for Guinness. Twenty-three entries from DDB London went In-Book, including 2 nominations for ‘Wonderful Life’ for luxury retailer Harvey Nichols. BBH London was awarded 5 nominations for its work for children’s charity Barnardo’s, men’s deodorant Lynx and mobile network Vodafone along with 14 other pieces going In-Book.

Black Pencil Judging will take place on 1 & 2 May in London. The jury will consist of the Foremen and one judge from each original Jury. This group will decide if any work is truly groundbreaking. Previous winners include Nikeplus.com by R/GA and The Guardian newspaper redesign.

Apple’s nominations:
• Product Design, Leisure: Apple, Inc. – iPod nano
• Product Design, Leisure: Apple, Inc. – iPhone
• Product Design, Leisure: Apple, Inc. – iPod touch
• Product Design, Leisure: Apple, Inc. – iPhone Bluetooth Headset
• Product Design, Leisure: Apple, Inc. – iPod classic
• Product Design, Work & Industry: Apple, Inc. – Apple Wireless Keyboard
• Product Design, Work & Industry: Apple, Inc. – Apple Keyboard
• Product Design, Work & Industry: Apple, Inc. – iMac

• Online Advertising: TBWA\Media Arts Lab, Apple Inc. – “Don’t Give Up” Mac

Nominated work can be viewed online from 6 May here.

20 Comments

  1. MacBill,

    What do you use the number pad for?

    Think I’ve only used it a few times and therefore wouldn’t miss it.

    Maybe there’s a forest of keyboard shortcuts I don’t know about ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  2. @DJ,

    If you work with 3D software (Blender, for example), or a lot of numbers, your life becomes much easier with a numeric keyboard.

    Other than that, I agree.

    Now, to call it “fiasco”, well I don’t know. If you know it doesn’t have a numeric keyboard, well, don’t buy it (there are lot of OK alternatives).

  3. The Wireless keyboard is a joy to use, even without a Number Pad…

    …it is a pain, because InDesign shortcuts for Paragraph Styles do not work on the number keys above QWERTY… they only work on the Number Pad.

    BUT, saying that, it is still an amazing piece of hardware. I love mine! I also LOVE LOVE LOVE my iPhone!

  4. D&AD;= Designers & Art Directors. Good awards but flawed by the fact that you have to pay to enter your work so if you do win, it’s a hollow victory as you’ll more than likely see work as good as yours doing the rounds by people who just didn’t have the resources to enter the competition.

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