“In an apparent bid to rapidly gain share of the online browser market dominated by rival Microsoft, Apple is leveraging its vast iTunes install base to recommend that Windows users also download and install the latest version of its Safari web browser,” Katie Marsal reports for AppleInsider.
“To date, Apple has sold over 100 million iPods, the majority of which have gone to Windows users who subsequently must install the company’s iTunes software for synching files between their PCs and the digital media players. As part of iTunes, Apple also installs its Software Update mechanism on the Windows-based machines to notify users of iTunes updates, in addition to updates to its QuickTime media software required for several iTunes functions,” Marsal reports.
“It now appears that the Cupertino-based company aspires to use the advantage presented by the Software Update mechanism to muscle its way further up the browser charts at the expense Microsoft’s Internet Explorer and other third-party Windows browsers,” Marsal reports.
Full article here.
Apple Safari Web browser for Windows:
Direct link via YouTube: http://www.youtube.com/watch?v=nIYcmPN-jvE
It’s about damned time Apple leveraged those iTunes for Windows installs to help spread the word. There also ought to be a big permanent link to the “Move to Mac” and related videos right in the middle of iTunes’ home page.