What to expect at today’s Apple iPhone software roadmap event

“On Thursday, before an audience of industry analysts, tech reporters and invited guests, Apple (AAPL) will unfold its long-awaited ‘iPhone software roadmap.’ The event starts at 10 a.m. PT (1 p.m. ET),” Philip Elmer-DeWitt blogs for Fortune.

Beyond covering what we know from the invitation and recent comments by Apple execs, Elmer-DeWitt summarizes what’s rumored, including:

• The SDK runs only on Macs running OS X Leopard and is facilitated through an enhanced version of XCode made available to members of Apple Developer Connection.
• iPhone applications will be allowed to use both EDGE and WiFi for data.
• That Apple will have the final say on which commercial iPhone applications are sold, will distribute them through iTunes, and will take a small cut of the proceeds.
• That iPhone freeware is unlikely to be subject to much if any scrutiny by Apple.
• That this SDK will not support applications that access peripherals through the iPhone dock connector.
• That the final version will be released at the World Wide Developers Conference in June.
• That there’ll be lots of demonstrations of business applications from the likes of IBM, Salesforce and Microsoft. (We’ve already been contacted for pre-SDK coverage from several firms that make apps for business, including SAP.)

More info and links in the full article here.


  1. take your profits first. share price will dip once it’s confirmed that they will delay it until summer….

    I am just saying’…

    One application that I would love. Something that would track mileage on the iphone since i drive a lot to see clients. It’s hassle adding up all those freakin’ miles, that is if I remember to do it at all!


  2. Zero & Ampar, you are fools.

    If Microsoft has licensed active sync RIM should buy a plot in the nearest grave yard.

    True out of the box exchange integration is the final step into Enterprise space and i hope it happens.

    And I know many other people do to.

  3. I really don’t like this “taking a cut of the cost” issue. I really hope Apple doesn’t do that. They really don’t need to squeeze any more money out of folks with tactics like that – especially developers.

    OK. Start the chorus.

    Developers, developers, developers…….

  4. ‘That Apple will have the final say on which commercial iPhone applications are sold, will distribute them through iTunes, and will take a small cut of the proceeds.’

    Why? They don’t say what is allowed on the Mac or take profits from applications on the Mac.

  5. @Jaygee

    Dummest insight ever! The mac doesn’t run on anybody’s network. Nor does Windsox for that matter. As a matter of fact, they don’t require on in order operate. You have to think of security and the time and effort and cost it takes to manage the relationship with the partners you are working with…

    Otherwise, let the developers build their own distribution model and pay for it. This route allows for smaller developers to get into the game. They only pay when they sell. Like you don’t have to pay sales tax if you don’t sell anything. Same deal.


  6. @ tmsruge – Dumbest reply ever!

    ‘You have to think of security’ – That doesn’t seen to matter with the Mac. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  7. Jaygee,
    Biggest touché evah! I was talking about the security of AT&T;’s network, not the Mac.

    Look if I spend millions building something that everyone can use to make money, why should i hand it out for free? I want to recoup the money I spent. Handing out things for free does not a good biz move make, especially when you’ve spent money creating it. And now you want me to give it away for free so other people can make money? Software on the mac doesn’t arrive their for free. You want to know how much an ADC membership costs? That’s right, it ain’t free bucko!


  8. BOOO no connection …..I agree GPS….heck I’d like to be able to plug my phone into my car to read engine errors….I want the connection point open for LOTS of things…

  9. @ tmsruge – Case closed

    Lets reopen it ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    I’m not going to get an iPhone, so I guess it doesn’t matter to me, but I think Apple is becoming to greedy. Look at the ringtones. Pay for a 30 second ringtone. I wont but an iPhone on principal. The LG KF600 looks good.

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