“Apple Inc. has fallen substantially short of its target of having 1,000 movies available for rent on its Apple TV set-top box by the end of February, and is blaming studios for the discrepancy,” The Associated Press reports.
MacDailyNews Note: Beyond Apple TV, Apple also promised and failed to deliver “over 1,000 titles by the end of February” for iTunes Movie Rentals meant for viewing on Macs, PCs, all current generation iPods and/or iPhone.
“Apple Chief Executive Steve Jobs told shareholders at the annual meeting Tuesday that he’s ‘not happy’ with the shortfall, according to the San Jose Mercury News,” AP reports. “Jobs said it’s taking movie studios more time than expected to get approval from various rights holders, the paper reported.”
Apple spokesman Tom Neumayr on Wednesday said the company hopes to have 1,000 movies available ‘soon,” AP reports.
“Apple was closer to meeting another of its stated goals: 100 high-definition movies available on Apple TV. On Wednesday, 98 were offered,” AP reports.
Full article here.
It doesn’t matter whose fault it is — Apple promised it in their press release, not the Hollywood studios. Don’t promise unless you know you can deliver, Mr. Jobs. Hasn’t Apple TV (a great device, by the way) been unnecessarily and unfairly hamstrung enough?
Here’s a shocking suggestion, Apple: Get the content secured and get some Apple TV ads on television that demonstrate how easy it is to rent popular movies. You should have had a movie-themed Apple TV ad running multiple times during The Academy Awards, but you blew that golden opportunity for this year.
Our Apple TV units wow everyone who sees them in action. As in, they all say, “Wow, I had no idea Apple offered this! I want one!” So, how about showing Apple TV to the rest of the world, Apple?