O2 to sell Apple iPhone exclusively in Ireland starting March 14

O2 Ireland today confirmed that it will be the exclusive Irish carrier for Apple’s revolutionary iPhone when it makes its official debut in Ireland on March 14th. iPhone combines three devices into one: a mobile phone, a widescreen iPod and the best mobile Internet device ever, all based on Apple’s revolutionary Multi-Touch interface and pioneering software that allows users to control iPhone with just a tap, flick or pinch of their fingers.

iPhone will be sold in Ireland through O2 retail stores. The device will also be available through Carphone Warehouse retail stores. iPhone will be available in an 8GB model for €399 (inc VAT) and a 16GB model for €499 (inc VAT) and will work with either a Mac or PC. Three new iPhone tariffs will be available from O2, starting at €45, all of which will include anytime minutes, texts and a 1GB data bundle.

Commenting on the announcement in the press release, Danuta Gray, O2 Ireland CEO, said, “The iPhone is changing the way people use their mobiles forever, and we’re thrilled to offer it to O2 customers in Ireland. Our strategy in Ireland continues to be to bring our customers the very best innovations and experiences in mobile communications.”

The activation process for customers who sign up to iPhone tariffs is very simple, with the SIM being activated immediately in-store. Once at home, all customers then have to do is sync the device to their PC or Mac, download the latest version of iTunes, follow the easy to use activation steps and the device will be ready to use.

Once activated, users can easily sync all of their phone numbers and other contact information, calendars, email accounts, web browser bookmarks, music, photos, podcasts and TV shows just like they do when they sync their iPods with iTunes.

Telefónica O2 Europe also announced fourth quarter results today:

Key performance indicators for the quarter ended 31 December 2007:

Total revenue (in local currency):
• O2 UK total revenue grew by 7.8% in the fourth quarter and by 18.7% for the full year;
• O2 Germany total revenue was broadly flat in the fourth quarter and grew by 6.7% for the full year;
• O2 Ireland total revenue grew by 1.4% in the fourth quarter and by 11.9% for the full year;
• O2 Czech Republic group total revenue grew by 1.7% in the fourth quarter and by 2.9% for the full year

Mobile average revenue per user (monthly, in local currency):
• O2 UK blended ARPU £24.0 (Q4 2006: £23.0)
• O2 Germany blended ARPU €19.4 (Q4 2006: €23.7)
• O2 Ireland blended ARPU €45.7 (Q4 2006: €45.0)
• O2 Czech Republic ARPU CZK 540 (Q4 2006: CZK 528)

Mobile data:
• Group data revenue of €3.5 billion, with non-SMS data revenue of €680 million in 2007
• Over 8 billion SMS messages sent during the quarter – 16% growth year on year.

Matthew Key, Chairman & Chief Executive of Telefónica Europe, commented n the press release:

For 2007 O2 has delivered a strong set of results adding 3.04 million mobile customers during the year and over 1 million in the fourth quarter alone, taking the total mobile customer base to 38.26 million, 8.6% higher than last year. Non-SMS data revenue is growing fast with €680 million recorded in 2007, growth of 26% year on year, and this trend will accelerate in 2008.

In the UK, we outperformed the market again, posting like for like revenue growth of 9.5% for the year, above the top end of our guidance range. The UK added 483,000 net customers in the quarter including 276,000 on contract, the highest number ever, helped by sales of the iPhone, the fastest selling device that we have ever had in the UK. Whilst it is still to soon too say we are immune to any slowdown in the global economy, we are currently seeing no evidence of a decrease in our customers spend and the mobile is an indispensable part of many customers lives. Blended monthly ARPU growth of £1 year on year in the UK illustrates that we are successfully focusing on higher value customers. (Bold emphasis added by MacDailyNews)

In Germany, the trend in total revenue improved from the first nine months of the year and was flat in the fourth quarter, compared to the same period last year. However, the market continues to be challenging, with blended quarterly monthly ARPU down 17.9% year on year. We were pleased with net additions of 244,000 contract customers during the quarter, an increase of 26.5% over the fourth quarter last year and our new Fonic brand has attracted over 200,000 customers in just less than 4 months. The total mobile customer base finished the year at 12.472 million, representing 13.1% year on year growth. Our Telefónica Deutschland DSL business continues to perform well, with a 3½ fold increase in unbundled lines to 671,000, and reached our target of OIBDA breakeven on a monthly basis before the end of the year. Our re-launched O2 DSL service added 38,000 customers during the quarter and has a strong order pipeline.

The Czech Republic business has had a strong year, delivering 2.9% group revenue growth compared to 2006, with 4.8% service revenue growth in the Czech mobile business, which added 158,000 customers in the quarter, an increase of 51% on the same quarter last year. The percentage of contract customers in the base now stands at 43.8%, compared to only 38.5% at the end of December 2006. In our fixed line business, the total number of ADSL lines stood at 570,000 at the end of December, compared to 470,000 at the same time last year.

In a competitive market O2 Ireland traded well, adding 22,000 net contract customers in the quarter, an increase of 26.8% compared to the same period last year, ending the period with a total customer base of 1.646 million, 1% higher than at the same time last year. The launch of O2 Broadband, our wireless mobile broadband solution, continues to exceed our expectations, offering a real alternative to fixed broadband in the home in a market that is under penetrated and has good growth potential.”

Source: Telefónica O2 Europe

[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]


  1. Paddy & Mick are flying a plane. All is going well until the landing, as soon as the wheels touch the floor, they slam the engines into reverse and apply the brakes fully.

    They JUST manage to stop the plane before end of the tarmac. Sweating profusely, Paddy says to Mick “Blimey Mick, this runway isn’t very long.”

    Mick replies “I know, but you should see how wide it is!”

  2. Confession

    An elderly man walks into a confessional. The following conversation ensues:

    Man: “I am 92 years old, have a wonderful wife of 70 years, many children, grandchildren, and great grandchildren. Yesterday, I picked up two college girls, hitchhiking. We went to a motel, where I had sex with each of them three times.”

    Priest: “Are you sorry for your sins?”

    Man: “What sins?”

    Priest: “What kind of a Catholic are you?”

    Man: “I’m Jewish.”

    Priest: “Why are you telling me all this?”

    Man: “I’m 92 years old ….. I’m telling everybody!”

  3. A good number of people I know have been waiting for this (including myself).

    Then I read:

    “starting at €45, all of which will include anytime minutes, texts and a 1GB data bundle.”

    1GB! What planet are they on.

    What happened to the expected Unlimited data plan?

    I’m amazed Apple let this past (Apple has their European HQ here).

    Ireland, screwed again by the network providers.

  4. From O2’s site for Ireland:

    * Unused inclusive minutes and texts cannot be carried over to the following month. !!

    ** Data use in excess of the 1GB allowance will be charged at 2c per MB excluding roaming. !!!

    *** Visual voicemail is not currently supported. !!!!!

    (Hope the formatting works):

    Monthly charge €45 €65 €100
    Anytime minutes included* 175 350 700 Mins
    Texts included* 100 150 250
    Data included** 1GB 1GB 1GB
    Additional calls 20c 20c 20c P min
    Additional texts 10c 10c 10c P text
    Voicemail*** 15c 15c 15c P min

    all in all, this is not good.

  5. “all in all, this is not good.”

    No, it isn’t. What’s the point of an exclusive carrier if that carrier isn’t going to put a good package together that allow users to really make use of their new iPhone?

  6. Agreed Irish Dude & Spark.

    From MacNN

    Fees will start at €45 per month under an 18-month contract; users will not however have access to unlimited data, the cap being set at 1GB for all plans. Similarly, Visual Voicemail is not being supported in the initial deployment, though it may arrive later. Both of these changes will make the Irish iPhone distinct from that in any other country.

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