“What is it about Apple products and the Mac in particular that inspires a fanatical, almost religious devotion among users? The question has baffled marketers and others outside the Mac cult for years, so Kobi Shely and a band of documentary filmmakers went out seeking answers,” Asher Moses reports for Stuff.co.nz.
“Over their two-year journey the seven-person team interviewed more than 50 “Macheads” for their film of the same name, which is due for release this year,” Moses reports.
“But at the end of their long journey, during which the filmmakers spoke to virtually every prominent member of the Mac community, Shely hasn’t come much closer to cracking the cult of Mac,” Moses reports.
MacDailyNews Take: Guess we don’t have to bother watching it then.
Moses continues, “He said most Macheads volunteered ‘ease of use’ and ‘design’ as reasons for their devotion but this did little to explain how a subculture could develop around a computer.”
“He concluded that the core reason for the Mac’s unique success was Apple’s ability to appeal to people’s emotions,” Moses reports.
“Shely said he was inspired to create the film after witnessing the vitriolic reaction from the Mac community after Apple announced the ability for Macs to run Windows.
The Mac camp showed its typical air of superiority, saying the move would be like a gourmet pizza restaurant starting to serve Domino’s,” Moses reports.
Full article here.
“MacHEADS the movie,” a movie about Apple Mac fans from “Chimp 65 Productions,” online trailer:
Direct link via Dailymotion: http://www.dailymotion.com/video/x44l1c_macheads-the-movie-trailer_tech
“”I think the longer your a Mac user, the more passion you have, “
Extended Mac use has been scientifically proven to destroy the brain cells necessary for rational thought.
Fine, thank you.
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