“Apple has never been one for alliances, coalitions or other formal (or informal) industry-wide groupings. Case in point: The company joined the Blu-ray Disc Association in 2005 promising to help promote the high definition format and then did pretty much nothing (at least in a commercial sense) for close to three years,” Bryan Gardiner blogs or Wired.
“This despite Jobs acknowledging that ‘consumers are…anxiously awaiting a way to burn their own high def DVDs.’ Apparently, they weren’t anxious enough to warrant sticking Blu-ray drives in Macs,” Gardiner writes.
“Given the ongoing format war, Apple’s hesitation is more than understandable. But with Toshiba finally waving the white HD flag on Tuesday — and other BDA members like HP and Dell starting to offer more Blu-ray equipped systems — that reluctance could finally be changing,” Gardiner writes.
“Some Apple watchers seem to think we’ll start to see Blu-ray drives in Mac Pros by late spring…which is what some were also saying in back in 2006. I would only say that at this point Apple is in no hurry,” Gardiner writes. “In fact, with downloadable HD content via iTunes, it’s in even less of hurry. Apple would much rather sell (or rent) you a HD movie than help you watch it with a Blu-ray drive.”
More in the full article here.