Rogers ‘unlimited’ cellphone data services are anything but

“Rogers Communications Inc. has rolled out ‘unlimited’ data services for cellphones, but critics are saying the company’s plans are anything but,” CBC News reports.

“Toronto-based Rogers, Canada’s largest cellphone provider, quietly announced a plan last week that would allow ‘unlimited’ internet browsing on certain cellphones for $7 a month. The company also introduced a ‘Communicate Value’ pack for $20 that bundles the browsing with text messaging, voice mail and call display features,” CBC News reports.

“Both plans allow customers to browse whatever websites they want on their mobile phones, but prohibit them from using certain applications — such as Google Maps or Skype — that are not approved by Rogers. The plans also do not apply to PDAs or smartphones such as BlackBerry devices and do not cover e-mail, which incurs extra charges. Customers with either of the plans also cannot connect their cellphone to a computer and use it as a modem,” CBC News reports.

“Critics said the plans were Rogers’ latest attempt to confuse customers, this time by misrepresenting the word ‘unlimited,'” CBC News reports. “‘What appears to be a good deal on the surface comes with some serious caveats,’ wrote Marc Lostracco, assistant editor of the Torontoist website. ‘Customers need to remember that a company calling something ‘unlimited’ doesn’t actually make it so.'”

“Internet chat rooms have been agog over the past week with speculation that the new, lower rates are paving the way for the launch of the iPhone by Rogers,” CBC News reports. “The company has in the past declined to comment on when or if it would offer the iPhone. Hamilton reiterated there was nothing new to say about the iPhone.”

CBC News reports, “Critics said the new rates are still a long way from those being offered by iPhone carriers elsewhere. ‘For the company to offer a plan that is palatable to iPhone users — and, by proxy, all customers who use internet-capable devices — they will have to offer true unlimited data access,’ Lostracco said.”

Full article here.

How did you Canucks ever allow this Brawndo Rogers company to get so out of control?

Hopefully, Apple will soon cure the insanity of Canada’s outrageous mobile phone rates.


  1. “Apple’s 3G iPhone, coming out this year, will work on every other cell carrier in Canada. Apple will be able to pit the two cell giants, Bell and Telus, against each other.”
    How do you figure? Apple’s 3G iPhone will certainly still be a GSM phone. Unless Bell and Telus start rolling out GSM service, there’s no way they can offer the iPhone.

    Wishful thinking unfortunately. If only it were true…

  2. @AI

    madgunde makes the same point I was going to point out, Rogers being the only GSM provider, and again the only provider found in all provinces. For me in Nova Scotia / New Brunswick we only have Rogers (alright), Telus (complete crap) and Alient (To easy to rip apart) so if it comes to Canada, sadly it’s gonna be Rogers.

  3. Speaking as a child of the 70’s … I don’t know how they get away with this stuff.

    There are actually truth in advertising laws that would make calling something “unlimited” (when it’s not), illegal. I am guessing that no one cares anymore?

  4. Canadian here as well, and ex-Rogers customer. I have nothing but bad experiences with their high cellular rates and lack of cell phone choices. They are evil enough to change the name of the iconic Skydome Stadium in Toronto to their own name (granted they have the right to but still tackless marketing).

    They throttle their internet bandwidth, prevent customers from accessing affordable modern cellular plans, the list goes on. Every one knows they suck.

  5. Rogers got this way through government protection, err, consumer regulation. Mr Rogers as he’s known to his close friends is quick to make contributions to his favorite political party – whichever is in power.
    Being “rogered” is what we Canucks refer to it as . Now it appears the “rogering” will be unlimited.
    Thank god that one of the bingo callers at the Corpse, our fond nick name for the CBC, has uncovered this evil practice.

  6. @ron – so you are in Lower US? Lower, how appropriate. Hmmm, Heaven is above Hell.

    Rogers is well aware of this situation and I continue to tell people that it is Apple is the catalyst that started the transformation of the cell phone industry. The future is bright again. Thanks Apple.

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