“Steve Jobs, mercurial CEO of Apple Inc., recently gave an interview to the NY Times. In the interview Jobs shared his thoughts on a number of things including Google’s Android and Amazon’s Kindle e-book reader. When talking about the Kindle, Jobs came out and announced that Apple was busy working on a competitor to the Kindle,” Jim Lynch writes for ExtremeTech. “Here’s the relevant quote from the interview:”
Today he had a wide range of observations on the industry, including the Amazon Kindle book reader, which he said would go nowhere largely because Americans have stopped reading. “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”
Lynch writes, “If you’re at all familiar with Jobs, that comment is a dead giveaway that Apple has an eBook reader in the pipeline. In the past, Jobs has made disparaging comments about competitor’s products as a smoke-screen to try and hide what Apple was busily working on behind the scenes.”
“Mark my words, if Jobs denigrates a market segment or a competitor’s product then there’s a good chance that Apple is cooking up something sweet and delicious in its kitchen, and you can bet that Jobs is the head chef in charge of it all,” Lynch writes.
“As we all know, Macbooks have replaced the old ‘iBook’ laptops that Apple used to sell. Hmmm…so it’s quite interesting that the word ‘iBook’ is now free for Apple to use as the name of their eBook reader,” Lynch writes. “A coincidence? I doubt it very much.”
Much more in the full article, including Lynch’s discussion of an Apple eBook reader software release for iPod and iPhone, here.