“In my experience, price notwithstanding, the decisions to buy many a gadget starts in the gut. It’s less about need than desire. It’s a question of whether the product leaves you walking away impressed. Or just walking away. Is it something you rave about? Or something you pan? There’s not much middle ground,” Seth Gilbert writes for Seeking Alpha.
Apple’s new MacBook Air “was the show stealer at this Macworld,” Gilbert writes. “It’s another design sensation. With tapered edges and a sleek shape, the design cues remain minimalist, right down to the now classic Apple magnetic power connector…”
“With a 13.4 inch screen, the computer is not a miniature, but in weight and thickness, it is. Its tapered case ranges from 0.76inch to 0.16inch thick. It’s like holding a legal pad. And in weight, it’s not much heavier,” Gilbert writes. “With the user interface, the gesture controls added to the tracking screen are also smooth and easy to adjust to. The rest is classic Apple. For intuitive and elegant design that seems simple, Apple yet again proves it’s in an elite league.”
“All in all, for anyone who travels, for people who like Macs, for gadget freaks, the Macbook Air is wowing. True, the battery is not removable. True, there are things that can be criticized. True, it’s evolutionary. True, it’s not shocking in its feature set, but it’s a product easy to see yourself using (for many). I can picture it on my desk. Or in a bag when I’m on the go. Accompanying me on a plane. Improving my work. I can see it,” Gilbert writes.
“In the past, I have been impressed by Apple computers but not tempted to switch away from the Microsoft world. This is a product that could motivate me to finally change,” Gilbert writes. “From the minds of Steve Jobs, Jonathan Ive and their team, this notebook is a winner… and groans of the unsurprised notwithstanding, on first looks, it impresses. Come June, even with its expense, this is a computer that will sell a lot of units. It won’t be for everyone. It has a niche, but it should capture it with vigor.”
Full article, in which Gilbert also looks at the improved Apple TV, writing that it’s “nice but it doesn’t rise to the standards of a ‘must have’ product, yet,” here.