Apple’s new MacBook Air tempts Windows user to make the switch

“In my experience, price notwithstanding, the decisions to buy many a gadget starts in the gut. It’s less about need than desire. It’s a question of whether the product leaves you walking away impressed. Or just walking away. Is it something you rave about? Or something you pan? There’s not much middle ground,” Seth Gilbert writes for Seeking Alpha.

Apple’s new MacBook Air “was the show stealer at this Macworld,” Gilbert writes. “It’s another design sensation. With tapered edges and a sleek shape, the design cues remain minimalist, right down to the now classic Apple magnetic power connector…”

“With a 13.4 inch screen, the computer is not a miniature, but in weight and thickness, it is. Its tapered case ranges from 0.76inch to 0.16inch thick. It’s like holding a legal pad. And in weight, it’s not much heavier,” Gilbert writes. “With the user interface, the gesture controls added to the tracking screen are also smooth and easy to adjust to. The rest is classic Apple. For intuitive and elegant design that seems simple, Apple yet again proves it’s in an elite league.”

“All in all, for anyone who travels, for people who like Macs, for gadget freaks, the Macbook Air is wowing. True, the battery is not removable. True, there are things that can be criticized. True, it’s evolutionary. True, it’s not shocking in its feature set, but it’s a product easy to see yourself using (for many). I can picture it on my desk. Or in a bag when I’m on the go. Accompanying me on a plane. Improving my work. I can see it,” Gilbert writes.

“In the past, I have been impressed by Apple computers but not tempted to switch away from the Microsoft world. This is a product that could motivate me to finally change,” Gilbert writes. “From the minds of Steve Jobs, Jonathan Ive and their team, this notebook is a winner… and groans of the unsurprised notwithstanding, on first looks, it impresses. Come June, even with its expense, this is a computer that will sell a lot of units. It won’t be for everyone. It has a niche, but it should capture it with vigor.”

Full article, in which Gilbert also looks at the improved Apple TV, writing that it’s “nice but it doesn’t rise to the standards of a ‘must have’ product, yet,” here.


  1. With all the great Apple products out BEFORE the intro of the MacBookAir, if the the Windows person hasn´t already been thinking his next computer will be a Mac, this $1700 wallet burner ain´t going to tempt them.

  2. So this breakthrough, powerful, cool and amazing ‘world’s thinnest’ is a ‘gadget’.

    I agree. Make the price $899 and I’m all in. That’s the most a gadget is worth and, even then, I’m just showing off – no work to be done on the thing – just take it out of the envelope, put it on the seat back tray table and wait for the swooning from adjacent passengers full of envy for reasons unknown.

  3. “In the past, I have been impressed by Apple computers but not tempted to switch away from the Microsoft world. …”

    Even though this is a positive review, the above sentence causes him to lose all credibility.
    Now I think he’s just stupid.
    Maybe that’s the morning rum talking.

  4. I don’t see this as just a product for “switchers” since it has no disk drive it’s very much a second, portable machine for Mac users and/or windows users. I can’t see too many people using it as their sole machine unless they have very specific (somewhat limited) requirements.

    It’s a very interesting combination of being an upgrade from a Macbook in some ways but also lesser in others,

  5. Air is computationally under powered. It is an under powered MacBook that went to Jenny Craig. This is definitely a wait and see product. MacWorld 2009 will feature the Mac Air we should all buy. I guess I need to save more sheckels and get a Mac Book Pro.

    Just my $0.02

  6. Checked out a couple of online “ultra portable laptop” lists & reviews. The price and specs are not so out of whack with the others out there.
    I have to admit that I find the 7 inch Asus portable at least equally impressive in its own low cost niche,
    The multi touch trackpad is promising. I want a free standing one that would replace my mighty mouse. I prefer my macbook track pad over the iMac’s mouse

  7. I just don’t get. This unit should be priced just under the MacBook, not closer to the MB Pro. Even $999 would be a stretch, but do-able. I just don’t get it. I’m giving up the ability to burn discs, connect to a nice gigabit connection, I’ll have a slower CPU, fewer expansion ports, I can’t buy a separate battery, and no access to RAM slots. Umm, why would I choose to pay almost as much as a MacBook Pro for a system that has far fewer features than the MacBook. Because it’s thin? Really? My Pro is just as portable, I just need a slightly bigger envelope. I say $899 and I’m sold.

  8. Just curious about the “underpowered” thing. I’ve got the little Asus thing, gave it to my wife because the keyboard is too small to use. Something like an old 900 MHz CPU. That’s underpowered.

    The machine I’m typing this on is a 1.6 GHz celeron.

    That’s underpowered.

    The MBA has, on the base model, a 1.6 MHz core 2 duo processor. Dual processor 1.6 GHz, not single core, not old core duo, not Celeron.

    Okay, it isn’t the maximum 2.6 GHz you can get in the MBP, but “underpowered?”

    I get the distinct impression that what the whiners on MDN were expected is as follows:

    A 10 inch screen with the same number of pixels as a 24″ iMac, a full sized keyboard, a 2.4 or more GHz core 2 duo, memory slots, a 64 GB SSD drive, an independent graphics card, an optical drive along with firewire port, multiple USB ports, card readers, ethernet, a replaceable battery, in a machine the size of the Asus eeepc, but ideally smaller and lighter than that, all for $699. Or maybe $999 with some complaining, and with “its a dealbreaker” at $1299. And they’d like a pony. And for the machine to be hand-delivered by Natalie Portman.

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