Apple’s new MacBook Air TV commercial and guided tour (with video)

Apple today unveiled MacBook Air, the world’s thinnest notebook. MacBook Air measures an unprecedented 0.16-inches at its thinnest point, while its maximum height of 0.76 inches is less than the thinnest point on competing notebooks. MacBook Air has a stunning 13.3-inch LED-backlit widescreen display, a full-size and backlit keyboard, a built-in iSight video camera for video conferencing, and a spacious trackpad with multi-touch gesture support so users can pinch, rotate and swipe. MacBook Air is powered by a 1.6 GHz or 1.8 GHz Intel Core 2 Duo processor with 4MB L2 cache, and includes as standard features 2GB of memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology and Bluetooth 2.1.

MacBook Air has a vibrant 13.3-inch LED-backlit glossy widescreen display that is energy efficient, and its spacious trackpad offers multi-touch gesture support for pinch, rotate and swipe, making it more intuitive than ever to browse and rotate photos or zoom into web pages in Safari. MacBook Air features a full-size keyboard design in a sleek and durable aluminum enclosure. The backlit keyboard makes it ideal for dimly lit environments such as airplanes, studios or conference halls, and a built-in ambient light sensor automatically adjusts the brightness of the keys as well as the display brightness for optimal visibility.

MacBook Air delivers up to five hours of battery life for wireless productivity and includes AirPort Extreme 802.11n Wi-Fi networking, which delivers up to five times the performance and twice the range of 802.11g. Apple’s Migration Assistant software now enables users to quickly transfer files, applications and preferences from your old Mac to MacBook Air right over your wireless network.

How thin is MacBook Air? Apple’s new 30-second TV commercial shows just how ultra-thin it really is:

Direct link via YouTube:

MacDailyNews Note: The music in the ad is “New Soul” (Single) by Yael Naim.

Apple’s MacBook Air guided tour (7:26):

Direct link via YouTube:

See Apple’s new MacBook Air here.


  1. Steve doesn’t care what you think about the price. He knows the market for this isn’t big – that’s not the point dunderheads.

    “Thinest on the planet.” That’s what this is and nothing more. Obsessive arrogance results in these kinds of ‘great products’.

  2. Very very nice piece of engineering. I can’t wait to get one. The fit and finish is above and beyond the DELLs, HP and Sony. The way Apple incorporates the iSight camera, mic and indicator light is thought out with quality of finish in mind. Even the power plug and the ports. Amazing how they really thought out the product designs. No wimpy processor here and right of the bat, 2 gb or RAM. Apple really teaches when it comes to design engineering.

  3. I think the term obsessive arrogance was a complement, as only such OA can drive a team to create such nock out products time after time.

    This product is about Apple signifying that they ‘own’ the laptop market, in terms of both design and innovation. It will also make a shed load of cash, and it is obviously a design cue for future macbook/pro styling.

    It looks like the ‘halo’ effect is here for a while yet, god i knew our day would come. Even my IT guy nephew has capitulated and bought an iphone ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  4. Beautiful appearance, impressive enigineering effort, nice features. However, PRICEY just to shave off 3/8 inches of thickness and 2 lbs. I’m amazed they even ever so slightly increased the footprint (length & width) over the Macbook.
    I’d take a maxed out Macbook for the money, 2.2gig processor, 4 gig ram, dvd burner, and far larger hard drive.
    If I had money to burn, I’d get an M.B.air.

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