Apple unfurls ‘There’s something in the air’ Macworld Expo banners

“It’s that time again — the first round of non-descript Apple teaser banners have begun cropping up around San Francisco’s Moscone Center, the site of next week’s highly-anticipated Macworld Expo,” AppleInsider reports.

AppleInsider reports, “Sure to fuel rampant and widespread speculation for the next four days is a sprawling matte black banner hanging above the entrance to the south hall that reads simply: ‘2008. There’s something in the air.'”

“Several other banners bearing the same phase are also visible through the windows of the south hall entrance,” AppleInsider reports.

Full article with more, larger photos here.

MacDailyNews Take: Dvorak must have shown up early.

126 Comments

  1. Petey: “These look odd to me, why is Apple suddenly using a font it’s never used before?”

    If no one ever used a new font, wouldn’t we all still be using hieroglyphics?

    (Thanks to Leopard’s built-in spell check for that one.)

  2. It’s the keyboard. That would make any desktop computer looks like what Jeff Han showed us. Think about all the applications that could be developped just by introducing this add-on. Forget about Mac Tablet or the likes.

  3. re: Petey: “These look odd to me, why is Apple suddenly using a font it’s never used before?”

    If no one ever used a new font, wouldn’t we all still be using hieroglyphics?

    (Thanks to Leopard’s built-in spell check for that one.)

    What I mean is Apple uses teh same fonts on ALL it’s marketing and corporate image, it’s part of it’s corporate identity.

    From packaging to it’s website they have never changed to a different font for anything – so why now?

    This suggests to me they are gonna go through a massive brand identity revamp in 2008 as well as the new products announced at the Expo.

  4. It’s just wireless transmission of rented movies to the new Apple TV. Not too exciting beyond that. Aside from a slim notebook, there isn’t much else likely.

    MDN Word: I *hope* I’m wrong, but pretty much doubt it.

  5. I know…. streaming media from wi-fi equipped iPhones & iPods to other iPhones & iPods. Kinda like the Zune, only done right (real-time streaming, no play-3-times-and-you’re-out BS).

    Just think. You could go around broadcasting “Dancing Queen” (ABBA) and some cute lil chic tunes into your favorite song, strikes up an iChat with you (video, that is), and you get laid that very evening.

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