Apple unfurls ‘There’s something in the air’ Macworld Expo banners

“It’s that time again — the first round of non-descript Apple teaser banners have begun cropping up around San Francisco’s Moscone Center, the site of next week’s highly-anticipated Macworld Expo,” AppleInsider reports.

AppleInsider reports, “Sure to fuel rampant and widespread speculation for the next four days is a sprawling matte black banner hanging above the entrance to the south hall that reads simply: ‘2008. There’s something in the air.'”

“Several other banners bearing the same phase are also visible through the windows of the south hall entrance,” AppleInsider reports.

Full article with more, larger photos here.

MacDailyNews Take: Dvorak must have shown up early.

126 Comments

  1. Apple changed from Apple Garamond to Myriad Pro about the same time as they switched to OS X and when the apple logo went from colored to grey..

    It’s about time for them to change again, since the website’s been redesigned, the logo is showing up chrome more and more and packaging is getting smaller.. Hence the need for a smaller font..

  2. I wonder…..

    “Something in the Air”
    by Thunderclap Newman

    “Call out the instigators
    Because there’s something in the air
    We’ve got to get together sooner or later
    Because the revolution’s here, and you know it’s right
    And you know that it’s right

    We have got to get it together
    We have got to get it together now

    Lock up the streets and houses
    Because there’s something in the air
    We’ve got to get together sooner or later
    Because the revolution’s here, and you know it’s right
    And you know that it’s right

    We have got to get it together
    We have got to get it together now

    Hand out the arms and ammo
    We’re going to blast our way through here
    We’ve got to get together sooner or later
    Because the revolution’s here, and you know it’s right
    And you know that it’s right

    We have got to get it together
    We have got to get it together”

  3. re: Petey
    Actually they have done a rebranding through font selection before. Not to long ago actually. Around the same time they moved from OS 9 to X. They changed from a serif to a san serif and from the rainbow striped logo to a solid colored one. True they made a brief pit stop with the logo and made it 3D and fruity colors to match the iMac but it went to black, white or grey after the PowerBooks went titanium.

  4. ‘”It’s that time again — the first round of non-descript Apple teaser banners have begun cropping up…”‘

    Er, that should read:

    ‘”It’s that time again — the first round of AMBIGUOUS Apple teaser banners have begun cropping up…”‘

    Nondescript means ordinary, pedestrian, etc.

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