Apple today posted the company’s latest ad in their “Get a Mac” campaign to their home page and also to their “Get a Mac” ads section.
The new ad features the familiar “Mac and “PC” characters, Justin Long and John Hodgman, respectively. In the ad, PC brings in a referee to prevent Mac from boasting that Leopard is better and faster than Vista (The Wall Street Journal said that, not me, Mac explains). The ref checks instant replay and finds that, after further review, Leopard is indeed better and faster than Vista (as if a video replay was necessary). The Ref then ejects the irate PC.
Direct link via YouTube: http://www.youtube.com/v/Jbe9x5WotT4
See the new ad in various sizes and higher quality via Apple.com here.
[Thanks to MacDailyNews Reader “PK” for the heads up.]
My kids saw that last night and thought it was funny as hell.
It’s time for MS to punt.
From the quality of their products, MS punted years ago….
“We have two fouls. We have a Personal Foul, number -1, Zune Tang. And we have unsportsman like conduct, number -1, Zune Tang. 500 yards, remains second down”
Hmmm. Looks tired.
My daugher cracked up at that ad as well…..she’s only four. And she even got it.
didn’t like this one…
as a football fan the lines used to ‘eject’ PC were “ridiculous”ly short and unrealistic.
i guess Apple add writers aren’t sports fans…
It must be painful for the PC to be forced into the position of wide receiver.
Great concept, great execution, but like Happy Days when the Fonz got on water skis, the whole motif has had it’s day. I hope Apple moves on to a new way of getting the point across.
as a football fan the lines used to ‘eject’ PC were “ridiculous”ly short and unrealistic.
Or maybe they realize they only have 30 seconds to get the entire message across.
Hey, gvgnumber1, lighten up. Are you gonna get on Apple’s case about the official not having the proper referee or head linesman symbols as well? Or for not having a number on his uniform?
By the way, it’d be “Apple’s ad writers”, not “Apple add writers”, genius.
NO soup for you! NEXT!!!
The new batch of ads have been good but this one is NOT.
@ gvgnumber1 – if it were more realistic, we’d have had two commercials in-between five minutes of sitting watching nothing but replays of vista sucking, with john madden going “yep, you can clearly see, vista fumbled, right there, BOOM, there it is, boy, microsoft’s game is off today”. decide for yourself if that’s a better ad.
and LOL @ ampar’s comments, as always. =)
To matt: And I can picture Madden drawing his circles and arrows all over the Vista desktop.
Most viewers have a grade 6 IQ so media including newspaper and the web try to write to that level.
This is clear enough for all grade sixers to get.
Great ad…No superbowl required!
I saw one these preposterous ads and I have filed a protest with the league commissioner. There is a clear bias for Apple and against Microsoft as evidenced by ludicrous and unsubstantiated reports from the media who apparently have fallen under the spell of MAC lemmings and Apple’s no-so-transparent astroturfing. Nobody reads the Wall Street Journal anyway. What a rag.
That PC looks like a Tight End though. Grrrrrrrrrr.
Your potential. Our passion.™
I thought it was a brilliant setup introducting an seemingly independent and final arbiter “referee” who could ultimately side with the Mac. But then I thought they wasted the idea with the dialog they used. But what do I know. Maybe, like most things, it appealed to some, but not others.
heh, Zunie likes tight ends.
“To matt: And I can picture Madden drawing his circles and arrows all over the Vista desktop.”
With a stylus, no less.
“heh, Zunie likes tight ends.
And centers around being offensive.
Hmmm … leaves a negative impression of Macs in my mind and not very funny.
After “reviewing the play”, the ref moves from hands in front to hands behind in the time it takes to go from one frame to the next. How unrealistic.
Heh mdn how about using a video format that I can see on my iPhone?
Great ad! Thought it was going to go nowhere,but that last line with PC wandering around a white landscape made it brilliant. Only second to “Cancel or allow?” of all the “Get a Mac” ads.
This is so lame. Come on Apple, your commercials have ALWAYS sucked. I’m getting fed up with this shit.
Subway’s ref ad is much better
I saw this during the NFL playoffs, and it was okay funny, not great funny. The reason was that ejections are very rare in football. This is not baseball or even basketball which are more likely to see ejections. The point being it made me scratch my head, thinking of whether they could have made a better punchline.
Not a bad ad, not one of the best though (that’s ‘Security’)
Man that zune tang guy is sooo lame. Such an attention seeking try hard. Hey fool, why don’t you do us all a favor and go tell somebody who cares…if you can find somebody. Your whole act is tired, repetitve and without humor (just like a microsh*t ad). In actual fact your lame and boring. Guess you try to antagonize people because any attention is better than none at all, huh?
OK, I’ve liked all of the ads up until now – this one was on the lame side. Must be because I’m a big sports fan? Like KenC I was left scratching my head about the ejection, and really the whole instant replay deal
Did you read that, Apple? Perry Fjellman is getting fed up with this shit.