Microsoft’s Bill Gates’ 2008 CES Keynote recap

In his 2008 CES keynote presentation tonight, Microsoft Chairman Bill Gates described three things that he thinks will dominate the next decade in technology:


Direct link via YouTube: http://www.youtube.com/watch?v=Uau0aIbrzkQ

Seriously though, tonight Gates talked about the following:

1. High Definition everywhere
2. Everything will be interconnected and sharable
3. Power of “Natural User Interface”

In describing his third point, Gates mentioned touch (including Apple’s iPhone by name), speech, pen-based, and gestures as ways users will interface with machines and devices in the next decade.

Gates claimed that Microsoft has “100 million people using Vista now.”

Gates then claimed “over 10 million new users” for Windows Mobile last year and that Microsoft “will double that in the next year.”

Gates then ceded the stage to Mika Krammer, Director of WIndows Project Management who claimed that Windows is “her lifeline.”

MacDailyNews Take: Livin’ dangerously there, Mika.

Blah, blah, blah and Mika departed. Gates came back out and demoed Microsoft’s Big Ass Table. It’s all very Jeff Han three years ago. Gates failed to mention that Microsoft has delayed their Weak iPhone Obfuscatory / Me Too Campaign, er… Big Ass Table.

Gates shilled for Silverlight, Microsoft’s “Flash killer,” and announced that NBC (who else) will partner with Microsoft to broadcast the Bejing 2008 Olympics using SIlverlight. Naturally, no mention was made of the 2008 Olympic Organizing Committee dumping the unstable, unreliable Windows Vista.

Robbie Bach, Microsoft’s President of Entertainment & Devices Division then came out – scarily clad in a light blue V-Neck sweater just like Gates’ light purple one – to tout the many money losing products that Robbie oversees, such as Xbox (over which Microsoft is being sued yet again, this time not for defective machines (Red Ring of Death), but for recent Xbox Live outages) and Zune. Bach announced that Disney, Disney’s ABC, and MGM will be bringing content to Xbox Live (Did Steve Jobs sign off on that one?) There was no word whether MGM’s version of The Emperor’s New Clothes would be available. Probably not. Bach then said that “this is not a hobby” for Microsoft, wiggling his fingers in air quotes during “hobby” in a clear slam at Apple’s Steve Jobs who referred to Apple TV as a “hobby” last year.

MacDailyNews Take: We’ll see how much of a “hobby” Apple TV is next week when a real visionary keynotes Macworld Expo.

Bach then claimed, with a straight face, that Zune is “becoming the clear alternative to the iPod.” That would, no doubt, be news to the real clear-yet-distant #2, SanDisk. Microsoft is so psyched to be #5 or whatever, that they’re vowing to inflict Zune upon Canadians this spring. Oh, you lucky Canucks! Come spring, you’ll get to ignore Zune just like us Yanks.

MacDailyNews Take: Nothing against Canada, we love Canada, but if Zune is such a rip-roarin’ success, why stop at Canada? Why not bring Zune to the entire world? Because it’s a failure, that’s why.

Bach then demoed “Microsoft Sync” in a Ford car onstage which allows for voice controlling iPods (and other MP3 players) and iPhones (and other mobile phones) in Ford vehicles. Amazingly, both doors stayed on the vehicle despite being opened and closed at least once.

Bach then claimed that Microsoft’s Windows Mobile is “a leader” in mobile phones, says that Windows Mobile “outsells Blackberry, outsells iPhone,” and then talked excitedly about how Microsoft is taking a very serious approach to mobile advertising.

Gates then returned to demo a huge black brick that you can point at people and places that recognizes faces and buildings and presents information – and ads – relating to what the device’s camera is seeing. Of course, no shipping date was mentioned.

Gates then took on Bach in Guitar Hero contest with Guitar Hero Champion Kelly Law-Yone standing in for Bach and Slash standing in for Gates. Each played guitar and then the keynote ended.

You can see Gates’ CES 2008 keynote here.

MacDailyNews Take: Yawn.

74 Comments

  1. YAWN!!! is right. Windows is Mika’s lifeline? So, breathing but no real brain activity.
    “claims that Microsoft’s Windows Mobile is “a leader” in mobile phones, says that Windows Mobile “outsells Blackberry, outsells iPhone,” …. um… sorry did I miss something… most of the media that I’ve seen shows the iPhone outselling Windows Mobile at a huge pace. Quite honestly, these morons are scrambling. Vista SUCKS and their Roman Empire crumbles more everyday. Boo hoo!

  2. Outsells iPhone? Try again, as in currently has sold more than iPhone because of it’s what, ten year head start? That’s all they have, the same way they like to pretend they are ahead of the the PS3 because of their 18 month head start.

    WinCe Mobile is going to get it’s head handed to it by a single device from a single company. It won’t just be as much fun to point and laugh at WinCe just because it is going to get outsold by the iPhone, but what will really make it laughable will be the fact that there are dozens of WinCE alternatives to the iPhone and that collective will get destroyed by a single device from a single company. The more you think about it, the funnier it gets.

  3. look, bill does fine. You have to remember he is representing a company that peaked 7 years ago. You can’t stay on top forever, that is just the sad facts. Apple is now rising where it should have been long ago. Soon Apple will have the huge market share and their run on top will begin. Where MS screwed up is that they could not figure out what was coming next. There is only one Steve Jobs, and currently he is employed by Apple.

  4. I used Silverlight in Firefox and it was so bad, I killed it, after the tongue-in-cheek clip on Bill’s last day. Bono and Gore were in there amongst others.

    I can’t say it was too thrilling after seeing Steve’s keynotes.

  5. I am a Canadian who loves shopping in the US. Always have. But this last year or more, I’ve had to make a concentrated effort to avoid the Zune. Now it’s coming up here!? Not the export that I’ve been waiting for. I’m more interested in the full iTunes movie library, etc. Anyway, I guess it was bound to happen.

  6. and the Wii is outselling them both. I just love the “in the year 2000” performance Bill puts on every year. Last year it was talking to Grandma on your wall. Now its a huge brick that tells you you’re looking at a restaurant 500 yds away. Ok seriously, when do you really think this shit is going to happen? They didn’t release anything, they just showed vaporware that will probably never see the day of light.

  7. Here’s a prediction. The Beijing Olympics will crawl to a halt due to repeated crashes on a combination of Windows, Silverlight and IPTV snafus. The solution, of course, is an array of xServes and Macs with Leopard Server and Leopard.

  8. “Using Vista” is defined as including the casual Best Buy shopper spending a couple of minutes testing out the latest laptops with Vista preinstalled. BTW, anyone know whether chuckling and/or laughing could be heard whenever Gates or Bach uttered something outrageous (like Vista shipment numbers or Zune popularity dreams)?

  9. Watched the keynote. There’s a whole lot more to it than is indicated by MDN, or most of the joke comments.

    It was actually very good for a Microsoft Keynote. I only dozed off once.

    MS demonstrated Silverlight (which you will be downloading and using at some point), SYNC in a Ford, the Zune online social experience (iTunes could learn a trick or 2), etc. Yes Bill did demonstrate the table which I think is more than promising.

    I was a bit put off by the whole Windows Live demonstration, but what all the demos made clear is that there will be a Microsoft pervasiveness across numerous platforms. Considering that much of this is going to be .NET based, there is a considerable threat to Apple.

    Businesses are likely to buy off on this pervasiveness, and I worry that Apple devices and services will become isolated in the coming interconnected world.

    This isn’t about what’s better. It’s about what’s real. I love Mac OS X to death, but I’m not so pig headed and blind that I can’t rationally evaluate the strengths of other platforms.

    I mean isn’t that what “we” accuse Microsoft-Centric IT managers of doing?

    Microsoft’s strength is that they are primarily delivering software for countless devices. Apple’s weakness is that they are delivering software for a handful of proprietary devices. I for one am curious as to how Apple plans to meet the challenge of Microsoft pervasiveness.

  10. So, Gates predicts 3 things that ANYONE could predict if they have bought a computer or touch device in the last 2 years.

    Big fscking deal.

    My 7 year old boy could have predicted these.

    Lets face it, Gates is not visionary – infact he’s quite the opposite.

    It dont take a genius to work out that the iPhone was so revolutionary that the next step will be touch devices everywhere.

    Gates, go back to counting your billions and do something useful for once in your life – use your money to help the poor, starving and people with no future and don’t waste your 15years left on this planet trying to predict things THAT ARE BLOODY OBVIOUS.

  11. I think theloniusMac is confused re: the term proprietary.

    MS is NOT a standards factory. They ‘….are primarily delivering software for countless devices…’ which has NOT been through some formal Open Standards process much less been accepted by the OSS bodies. Therefore it IS proprietary.

    They foist their solutions onto countless tech companies who lack the skills/money to develop their own stuff.

    Apple might just meet the ‘challenge of Microsoft pervasiveness’ by producing stuff that people actually care about, stuff that actually works!

  12. So CES is really the MS propaganda show?

    They really are a bit of a joke aren’t they with all the rehashing of old ideas.

    One day Gates should stand up and confess to all his and MS’s mistakes. THEN he might gain my respect.

  13. Apple dealing with M$’s pervasiveness? Since when? Apple has one main goal– to make cool tech that keeps the company profitable. They are not trying to be masters of the universe, big man on campus, or playground bully. They’re just doing their thing. It’s M$ that has to be everything for everyone. That’s actually their problem, because they master nothing. Everything becomes a shoddy, limited quasi-fiasco– at least until they get it right years later but have inflicted pain on everyone first.

    I don’t want Apple tech everywhere– at least not in the way M$ has been doing it.

    Poor Ford. They’re trying to turn things around, but they chose the wrong partner.

  14. MDN’s editorial is funny…too bad its completely misleading when it comes to Microsoft. It makes me embarrassed to be an Apple fan sometimes. Who can take us seriously when our ‘news’ outlets are helmed by zealots?

    Yes, a lot of early Xbox 360 hardware sucked. But MS is making right by replacing those units. Yes, they have another lawsuit surrounding Xbox Live. But that’s because people couldn’t get on due to an overwhelming flood of new users (that’s a problem any business would want). MS is also making right by this. They’ve apologized to the Live community and are going to offer free content. I seem to remember Apple and AT&T;having similar server problems when I bought my iPhone on release day.

    Amazing. I said nice things about MS and I didn’t have to give up my love for Apple’s products to do it. I wonder if the universe will cease to exist?

  15. “scut” is pissed because everything MDN wrote about Gates’ keynote is true.

    Go read CNET if you want sugar-coated, fawning coverage of Microsoft and its Chief Liar Thief.

    You’ll only get the truth here at MDN.

  16. theloneus,

    who cares if every non apple product is interconnected if all of the products suck and force you to watch ads. I won’t be buying any of them. that’s why apple’s vision is the best.

  17. “MS demonstrated Silverlight (which you will be downloading and using at some point)”

    sorry, i had to stop reading at this point because i realized that you are totally full of crap……

  18. “We’ll see how much of a “hobby” Apple TV is next week when a real visionary keynotes Macworld Expo.”

    Of course all the windoze trolls will exclaim that Apple watched the CES keynote and ‘copied’ what Gates talked about, conveniently forgetting the old silly concept of product development lead time.

  19. Gates’ keynote was AWESOME!. All the important stuff was covered: Xbox, Vista, Windows Mobile, Zune. Pure magic. If you’re like me you stayed up all night reading all the Windows fan blogs for more information. I am super-jazzed for Surface. Every bar and hotel I visit I make sure to ask if they’re gonna have one. It’s so cool! Microsoft is so ahead on the Surface thing the bars and hotels don’t have an answer. That will change because those things will be everywhere. Guaranteed.

    It’s not too late to cancel Macworld, I mean, what’s the point of going forward after Microsoft clearly trounced anything Apple could come up with?

    Your potential. Our passion.™

  20. Until last week my Safari browser has never crashed. I repeat NEVER – neither IE nor Firefox have been so stable for me. That IS UNTIL, I installed Silverlight. I have a project proposal to bid on for a Silverlight interface. Had never used it much. Had never installed the plug-in. Oddly enough, I never needed it – I can’t say that for Flash.

    Long story short – I passed on the project. What a piece of bloated crap ware.

  21. Yawn is right….

    However, this really, really hurts me to say it, as I really have a dislike for anything from the Borg, but Sync actually works really, really well….

    It pained me to find that Sync came in my new 2008 Ford Edge…. I joked w/ the dealer telling him that I hoped this wouldn’t mean that I needed to reboot my car or download any service packs…..

    But then I started using it… iPhone over Bluetooth. Perfect. iPod integration – excellent. Unlike the Apple implementation I had on my old BMW X5 (which BTW was a reliability disaster!), I actually get all the menu items from the iPod on the nav touch screen on the dash…. and can navigate playlists, artists, albums, songs, genres, etc, etc by touchscreen or voice command… Way cool….

    Where is Apple w/ something similar for the auto manufacturers???? My Apple/BMW integration was pretty lame…. I had to set up separate playlists called BMW1-5 (6 was always reserved as the entire library) and then the stereo just treated the iPod like it was the CD changer….

    How lame & out of date…. It’s almost as though the two companies did role reversal as I expect something cool out of Apple & something lame out of Redmond.

    It’s pretty obvious that neither the Vista nor Zune development teams worked on this puppy.

    The only annoying thing about it is that it refers to the iPod as a ‘USB Device’ when the damn system knows it’s an iPod. I’m sure it calls a Zune a Zune, but the iPod is just a ‘USB Device’

    And before all the Ford bashing starts… the MacDailyNews boys may know technology well, apparently they are not too up to date on vehicle ratings….making their digs at Ford appear quite uninformed & childish…..

    Most reliable mid-size sedan? Ford Fusion. Worse than average reliability midsize sedan? Toyota Camry V6….

    According to Consumer Reports, the Ford Edge lost out to the Lexus RX-350 by only 1 RATINGS POINT!

  22. Microsoft exists to solely provide gainful employment to the thousands of socially challenged men (and possibly woman) who, we all remember, were the hapless dorks in the A/V Club in junior high school.

    >PLING<
    Next Slide…

  23. I watched part of the Keynote and the sound was terrible. I was using a PC system with winblows and everything. So my guess is that the people that run the event just do not get media. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    So what else is new.

    Also, just my opinion, this event has become a “Windows / Microsoft ” is king. Its not about consumer electronics, its about MS and all the people that build for it.

    At least MacWorlds conference is aptly named. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    en

  24. Ben Dover…
    You traded in a Beamer for a Ford?
    Sheesh. Times must be tough.

    You’ve gotta cut the BMW iPod integration some slack. Weren’t they one of the FIRST to offer it several years ago. That’s a long time in tech years. It was probably barely beta at that point.

    I’m glad I don’t need a car.

  25. theloniousMac said:

    “Apple’s weakness is that they are delivering software for a handful of proprietary devices.”

    My question is, what is so non-proprietary about SYNC, Silverlight, Zune, Xbox, .Net and Surface?

    If they were truly non-proprietary, without having to license anything from Microsoft, you would then be able to use SYNC technology on the Mac or Linux, Zune Marketplace DRMed songs on your iPod, Xbox games on your PS3 and Surface touch technology on your LCD from say Samsung.

    I love many things Microsoft has made (Surface looks awesome, Exchange is to this day the best e-mail system in the world and Windows 2003 Server is rock-solid and relatively easy to configure), but c’mon there is nothing NOTHING that Microsoft puts their hands on that is non-proprietary.

    At least Apple is up-front about them wanting to control the whole experience by adding proprietary extensions into open source technologies.

    Microsoft, on the other hand, paints itself as a full-time proponent of non-proprietary technologies when they are clearly always adding their own proprietary extensions into each and everyone of these technologies.

    You said “…I’m not so pig headed and blind that I can’t rationally evaluate the strengths of other platforms.”

    In order for this statement to be true, you should have removed the word “proprietary” from your references to Apple’s weaknesses.

  26. Saw the keynote… Yuck.

    1) Was that shipped or really sold Xbox 360? Still Wii exceds Xbox and PS3.
    2) Yes MS had brough the BSOD to your living room in RRoD!
    3) Isent that box of what around me just a fancy GPS with a user data base? Dosent the iPhone and others one do that now in some fassion?
    4) It felt like a summing up of what we ripped off so far.
    5) He cant say We careated DOS since he bough a license back in the 70’s and licensed that to IBM.
    6) A basic interpreter was easy to write back then!
    7) Was interesting to see them say Vista and then moved quickly on…
    8) With the ad’s comment and others they know there real competition is Google… Since Goggle is already in the cloud so to speak.
    9) The First digital decade will really start in 2009 when Analog TV go dark.
    10) That lady need to get a live!

  27. “Gates then returned to demo a huge black brick that you can point at people and places that recognizes faces and buildings and presents information – and ads – relating to what the device’s camera is seeing. Of course, no shipping date was mentioned.”

    This seems to be the only exciting thing of substance. There are few things innovative and exciting. Of course they come from start ups and other companies that were recently purchased. MS will have trouble finding a marketplace or implementation of this technology but someone like Apple could build well on it in due time.

    I try to be fairly objective when it comes to MS. Licensing costs actually piss me off the most. $80k to license an enterprise version of SQL Server for instance. A very cool tech though being worked on at MS Labs is Photosynth: http://labs.live.com/photosynth/

    Just so everyone knows, Apple won me over years ago. I think MS (like Sony has) rides its’ monopoly with little innovation. Apple (iTunes/iPods for example) rides its’ monopoly by trying to compete with itself and outperform its’ previous products – continually trying to best itself. It acts like any misstep could collapse its’ monopoly. Apple is hungry to stay on top and focussed to deliver 80% functionality to all users. MS and other companies (Blackberry, Nokia, Sony) bring 20% functionality at best to other users. Too many features and poor, poor user interfaces.

    Still, while MS does not know how to commercialize some tech, some of the companies they have purchased have and are working on some cool technology.

    It will be sad to see Bill Gates step back from MS. The rivalry between Bill and Steve will be missed.

  28. I worked on the house of the manager for the WinCE section of Microsoft years ago in Bellevue. I do not know if she is still managing that division. Her husband used nothing but Macs in his Architectural Design business and in his home back then. I helped him get his Apple wireless network updated. What a great guy!

  29. @drhufufur: Microsoft is not a standards body, I agree. If however, enough manufacturers decide to use Microsoft software on their devices, doesn’t Microsoft become the de facto stancard?

    @R: I take it then, you would go out and buy an HD-DVD player? Consider Silverlight. Apple has QuickTime streaming and has had it for freaking ever yet no one ever seems to use it. They beat a path to Windows Media, and they will to Silverlight also. Luckily MS plans a Mac OS X client, but content developers will be working on Windows machines. You have to see the bigger picture than just the narrow minded tunnel vision Mac bigot view.

    @Gary: iTunes is one big ad platform! Have you ever just launched QuickTime player? All ads! My concern is that over time, though things seem good now, content opportunities for Apple might decline in the face of Microsoft pervasiveness. My question is what will Apple do? Let’s say your a content creator. You can take your content, develop it for web distribution, mobile device distribution, DVD distribution all at the same time using an MS Solution, and you’ve covered over 90% of the computer market place. You gonna turn around and develop it for Mac users as well?

    You see, my point is I’m worried. I don’t want an all Microsoft world but if that’s the only place content is available… then guess what?

  30. “You’ll only get the truth here at MDN”

    LMFAO!

    Yeah, the “truth” in the form of the Gospel According to Brain Washed Apple Zealots. Kudos to theloniousMac for being the only the only other person on this forum besides me with a triple digit IQ. Whoever runs MDN, I’m fairly certain, is at the lower left end of the Gaussian Bell curve, and applying the formula, (100*mental age/chronological age) yields an IQ of approximately 5.

  31. “Considering that much of this is going to be .NET based, there is a considerable threat to Apple.”

    Do you even know what .NET is, or are you just repeating Microsoft marketing’s confused terminology? Just because they went around slapping a .NET branding on everything under the sun for a year or two does not make it a “pervasive” threat.

    .NET the programming environment, which is the only “real” .NET product, offers some interesting things along the lines of Cocoa (and some things Cocoa doesn’t have). However, it’s hardly the magic “re-invent the Internet” technology MS has made it out to be.

  32. Gates’ adopted vision of ubiquitous computing (ubicomp) based on touch screen technology -> sounds like he’s co-opted the the ambitions of Marl Weiser at PARC in the late 70’s, early 80’s. Of course then the Great Satan Microsh*t arose and killed all those dreams from 30 odd years ago. And now they’re back on Bill’s agenda. Shame this didn’t happen 30 years ago when we should have started with this stuff. Sure the hardware lagged behind the dreams -> but at least there were dreams and high ideals back then (call it naive and wishful thinking, but they said that about Woz and Jobs too didn’t they??). In a Microsh*t dominated world (thankfully being liberated by Apple and others), nobody has dreams and ambitions, only a singular hope to keep the BSOD or RROD at bay (a forlorn hope at best) and a willingness to keeping on swallowing Gates’ and Monkey Boy Ballmers’ lies, FUD and crappy products like the ever-trusting, naive lemmings they seem to be. Damn. We wasted 30 years because of Microsh*t. How could they not be seen as bad??? So why the hell listen to their crap??

  33. Gee Zune Thang, you just spent one night reading Windoze fan blogs? Come on, there much be so much more to it than that, get your butt back over there and read some more. Then again, you could try posting.

    I tell you one thing, I get really excited thinking about having those touch tables at the bars.

    Their strippers. Our table. Your puke.™

  34. One thing I will say, I loved the clip on Bill Gate’s last day. As a person, he has always seemed decent enough and the clip had me actually laughing out loud. Bill is actually really funny in it and I thought it was well done. The end of an era for sure and one that saw the home computer industry proliferate to the point where even people without much money could get one in their homes.

    http://www.on10.net/Default.aspx (It is a funny clip!)

    I’d love to see an actual PC/Mac commercial with Bill Gates and Steve Jobs played at Macworld. I think it would be hilarious and well received. Possibly before they showcase MS Office 2008 on stage. Most likely won’t happen but you never know!

    Personally, I feel all of this had to happen to get Apple to where it is today. If Apple had dominated early on, Job’s wouldn’t have been ousted (best thing to ever happen to him) and he wouldn’t have grown as a leader and come back to take the industry by storm. Regardless of how you feel about Bill Gates, he is one of the biggest iconic personas in the Computer industry and will go down in history as such. As well, he does a tremendous amount of good through his foundation – something that should be encouraged more among the wealthy.

    Again, the end of an era and one where Bill Gates goes out on top before Apple surpasses Microsoft in market share.

    Good bye Bill. Hello Apple!

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