“I started this week thinking about Apple killing off Think Secret and actually threatening the income and family – during the Christmas season, mind you – of the highly visible Forbes reporter who pens the very popular Fake Steve Jobs blog. This changed the whole tone of my piece, which was to focus on products and now will question Steve Jobs’ sanity; I wonder if people on his staff are setting him up for the kind of coup that could get him removed, much like he removed his predecessors,” Rob Enderle blogs for IT Business Edge.
MacDailyNews Take: FSJ’s piece was a joke, admitted two full days before Enderle’s drivel was published. Enderle is just too stupid for words, but we’ll press on. Think Secret was “shut down” by its owner, not by Apple (although, for some reason, it’s still there with info published after they were “shut down”). The fact is, it was a settlement to which both parties agreed. Nick Ciarelli, Think Secret’s publisher, said in his “shut down” statement, “I’m pleased to have reached this amicable settlement.” Yup, Apple’s “rotting from the inside out,” as Enderle claims, because some guy from Forbes wrote a joke article and another guy is pleased. Enderlean to the max.
Enderle continues, “Journalists are part of the loyal Apple base and have been for some time. In fact, I would argue they may be the most powerful part of this base. Folks like Walt Mossberg have historically followed Apple almost blindly, praising everything the company brings to market.”
MacDailyNews Take: Walt Mossberg has more integrity in a single strand of his magnificent silver Van Dyke than Rob Enderle has in his whole body, including his itty-bitty, capable-only-of-involuntary actions fused ganglia.
Enderle continues, “Shutting down a blog because the site was protecting a source, and trying to pay off, and then blackmail, a highly visible senior journalist likely won’t sit well with this audience. They might start to wonder if they are next.”
MacDailyNews Take: Again, you have a jokester that Apple did not go after and a guy who is pleased.
Enderle continues, “Apple is going to want positive coverage for the news that will likely start coming out about the options scandal, which is likely to come off the back burner as election time starts getting closer.”
MacDailyNews Take: If Enderle’s pinning his hopes on a revived “options scandal,” he’s due to be greatly disappointed and he’s even dopier than we previously imagined (which is actually an impossibility).
Completely out of his mind, yet wholly unperturbed, as are all good idiots, Enderle plods on, “In the fight with every high-tech company on the planet, it’ll need its greatest asset, journalist fans, to step up to its defense. But I’ll bet a lot of folks are now starting to look at Apple like it’s full of rotting zombie worms and that will make the help Apple needs much harder to come by.”
MacDailyNews Take: Rotting zombie worms? This idiot is a piece of work.
Enderle continues, “Rumor is that there are people on the Apple board who have had enough of Steve’s shenanigans and would like to distance the company from him once again.”
MacDailyNews Take: Rumors from whom, Rob? Your wife Mary? The voices in your head? Somebody on Apple’s board who’s strangely allergic to vast success, immense wealth, and the pure joy of being part of a team that creates memorable, market-changing, innovative technology?
Endergizer keeps on going, “However, going after fan sites in this way, coupled with the fallout from threatening a reporter’s family and income, could be enough to tip the balance, particularly if the company missed a quarter or two.”
MacDailyNews Take: Again, it was a joke; admitted two days before you published, you simpleton.
He won’t quit, “You may want to hit the stores and see just how much unsold iPod and iPhone inventory there is this year. From what I can see, there is a lot of stuff sitting on shelves that isn’t moving. Not scientific by a long shot — but it does suggest that Apple may have an inventory problem next quarter.”
MacDailyNews Take: Hold, please… (laughing our asses off) … (still laughing) … (still) … Ahem, okay. We refer you to the following articles, each of which were followed by record profits topped only by successive quarters and/or years:
• Enderle’s infinite loop: ‘This year will be really nasty for Apple’ – January 22, 2007
• Enderle: ‘4th quarter will be Apple’s hardest since the first iPod Christmas’ – September 18, 2006
• Tech Pundit Enderle: ‘fourth quarter should be ugly for Apple’ – August 09, 2005
• Tech Pundit Enderle: ‘This year will be more difficult for Apple Computer’ and iMacs in earthquakes – January 24, 2005
Enderle continues, “So I wonder if somehow Steve Jobs is being tricked into making these decisions so that he can be easily removed when the options problem once again makes the front page.”
MacDailyNews Take: This is what happens when you try to generate wonder from a fused ganglia.
Enderle continues, “Harming others, particularly fans, and particulaly over the holidays just feels evil… This time, it is Apple that has strayed far over the line and I think it will hurt the company a lot as it tries to fight off the CES mob next year.”
MacDailyNews Take: Apple “just feels evil” because, again, some guy from Forbes wrote a joke article and because another guy is pleased. The “CES mob” will be completely overshadowed by Apple just like last year. They’re lucky that they’ll be trotting out their fake Macs, fake iPods, and fake iPhones a week ahead of Macworld Expo this time. At least they’ll get a few days of coverage.
Enderle continues, “There is clearly something rotten at Apple and we’ll know in a few months whether is it is a coup in the making. Until then, our hearts go out to Dan Lyons and his family, as nobody should have to deal with this any time – particularly not at Christmas.”
MacDailyNews Take: For crying out loud, Lyons’ piece was a joke, you cheesily-mustachioed moron.
Enderle continues, “Folks are clearly thinking differently about Apple in 2007, which is why I’m thinking Apple is rotting at the core.”
MacDailyNews Take: Enderle “thinking?” Impossible.
Full article, Think Before You Click™, here.
[Thanks to MacDailyNews Reader “ChrissyOne” for the heads up.]
MacDailyNews Take: He’s getting progressively worse. It’s really bad now. Just wait until Mac cracks 10% market share. His head’ll pop right off like a dandelion.
Hey ferf,
I don’t care what you think.
Horrid?
How uncool is posting personal emails online without the author’s permission?
See, you’re full of shit too.
Regardless of Rob’s lack of grasp of reality, he’s entitled to think private emails stay private.
Your little Crissy fan-club is comprised of a bunch of losers that wack over any interaction with “women” online.
Don’t you have a chat room to go to?
I hear Dateline NBC has begun taping again…
Ferf, you’re falling to the same mistake now.
Being sweet and reasonable is far more fun and keeps the level of discussion above average…Using any rude words just puts you in the same category, even though you (might be) right.
Chrissy_one – nice job!
The early comment about what happens when Apple cracks 10% really got me thinking. I can’t even begin to think about what Rob and his ilk will write when that happens.
What ever it is, I’m sure it will be entertaining. Cause I think 10% starts these guys really thinking about a teutonic shift in the market. And look out then, when they really start to feel threatened.
@ C-1
Thanks for carrying the fight, but isn’t it counterproductive? Does the term “Hit Whore” come to mind when you talking about Enderle?
and @ Dave
When, why and how did liberal become a four-letter word? I can’t imagine what our lives would be like if this country didn’t have liberals. , , , Certainly none of us would be able to participate in an open forum like this, if it weren’t for their efforts and sacrifices. . . . Your rants sound like the religious Taliban.
@Schulmpje,
You are correct. I just could not believe this comment. And after “Me in LA’s” latest reply, it just solidified my point. ‘Nuff said.
fm
I get confuesd between Enderle, Thurott, and Dvorak, all I know for sure id to NOT click on their articles. They’re just fishing for hits to justify their jobs.
Aren’t we all happy that hippy liberals like Steve Jobs and Woz founded Apple Computers in hippy liberal Northern California?
Just a quick note before I’m done with this –
I kept the tone at the level I did because I know that I’m playing Rob’s game. I don’t think for one moment Rob’s position is one to be taken at face value. That, and I strove to avoid cheap personal attacks that undermine the validity of this type of intercourse.
{ahem}
AND – I told Rob I was going to post the conversation, and sent him a link to this thread, so don’t get all sanctimonious about privacy, hon.
As luck would have it, I also just got laid.
Now kiss mah grits!!!
Awesome!
I can “see” the change in tone already!
I don’t think you stated that you got his permission – not getting “sanctimonious” – it’s not cool to post emails without permission, and you know that.
Now, go shower…
Though I love your lengthy email trail… a complete showering over Robs crappy coverage…
I must say… It’s not cool to post emails – period.
Dougless
PS – AAPL since 1997
I wouldn’t say it had anything to do with luck…
Chrissy One – you are very attractive lady, extremely intelligent and truly with a wonderful sense of humour.
Congratulations
OMG I need a smoke!
d
You libs just don’t grasp reality. Look what happened to that good intentioned woman, Bhutto. Terrorists don’t like liberals. They are afraid of conservatives who will take them down. Comparing Rebublicans to terrorist is sick. You libs are extremely lucky to have smart conservatives around to protect you from yourselves.
“As luck would have it, I also just got laid.”
There is a god. Sort of.
“You libs just don’t grasp reality.”
Phrase of the week. Kudos.
epic.
“You libs just don’t grasp reality. Look what happened to that good intentioned woman, Bhutto. Terrorists don’t like liberals. They are afraid of conservatives who will take them down.”
Well liberals don’t like terrorists either. But if we allow ourselves to be remade into a society that only knows how to speak violence to the terrorists’ fear, then the terrorists have won. Honestly, your view of acceptable reality scares me the most.
“Comparing Rebublicans to terrorist is sick. You libs are extremely lucky to have smart conservatives around to protect you from yourselves.”
Good point, bub (sic). Coyotes, pigeons and cockroaches are better survivalists than exotic cats. Weapon builders make more money than sculptors. A world run by smart conservatives offering protection is not such a wonderful place. I think that was called Feudalism once.
Here’s one more point worrth pondering. Companies that run too conservatively ultimately fail, while companies that take risks flourish. This was pointed out again recently in a Business Week analysis of BMW versus GM and Ford. In our industry, Apple thankfully takes risks.
OMG… I’m offline for a few days… and wow.
This is fricken’ hilarious. Enderle got totally suckered by Fake Steve. Punkd. Pwnd. I mean seriously Apple “threatening his family” sending him “lists of assets and values”… this is CLASSIC Fake Steve, awesome Fake Steve, just spin the tale bigger and more outrageous and watch the commentards (and journalitards it turns out) reveal themselves.
Fake Steve took down Enderle in a way we never could, and not even intentionally. And he did his best not to… the tale got plenty enough outrageous to be clearly fake.
As for criticism of Mr. E… just STFU. It’s like in politics… when your opponent is destroying themself, just get out of the way. He wrote a serious hit piece about a CEO’s sanity based on a hoax by a notorious fake blog.
Pwned.
I am sorry.You see I´ve been impotent for years now, and Viagra™ wont work on me. That´s why I write ll this drivel…
PS ! I will continue to write until I get an erection (so I guess till I die….)
Yours, Rob Enderle
MDN magic word : Standard (as in Low Standard)
Why do you even give this guy a shred of importance? Just ignore this peasant and if you hate him that much, just walk up to him and put him out of his misery once and for all. Ranting on a blog isn’t going to get rid of him.
Sky you live pure fantasy. Sure every Republican would love to live in that dream world that you speak of. However it does not exist and therefore we must appropriately deal with the threats at hand. Try going over to the middle east and sculpting and pushing your liberal values. Good luck.
Lest we forget:
Who put that bonehead W in the White House? Republicans.
Who are distancing themselves for political purposes from W? Republicans.
Who are trying to burn the Constitution and limit freedoms and allow torture? Republicans.
Who are reconnecting church and state, the two things our forefathers sought to disconnect? Republicans.
Who accuses the Democrats of a “tax and spend” mentality, when they preach “no revenue, a shitload of debt and TONS of spending”? Republicans.
Who authorized the destruction of CIA records on torture? Our current administration. Who are Republicans.
Who put us in a massive deficit position that our children will have to pay for? Republicans.
And equating Democrats with supporting terrorism and terrorist nations? You should be ashamed of yourselves – fearful, cowardly Republicans.
And you call them “smart?”
Your Republicans did a great job boning this great nation into the ground, setting us back 70 years on the world stage, and threatening our children even more. And all I hear is this drivel about tree huggers, weaklings, swiftboats, etc. directed at Democrats and Liberals. All done to save their sorry asses politically and “morally”.
And this isn’t even one of my “personal” attacks. It’s the TRUTH.
<b><i>FM
Thank you for reposting enough of the article that we can avoid clicking through and giving Enderle the clicks he’s trolling for.
BWAHAHAHAHA! MDN, you made me laugh until I wet my pants. I am going to break my MacBook if I read any more! HAHAHAHA!
That Enderle. What a maroon.
😀
I liked the way this was handled by you very much.
“”Completely out of his mind, yet wholly unperturbed, as are all good idiots, Enderle plods on”
Well put!
This guy was equally idiotic during the formative days of electronic commerce and caused me much personal damage. In looking back, I should have sued his socks off.
Aside from putting himself up as an “anti” against subjects that get positive press coverage and the fact this gives balance for the press, I just cannot see why he is he “appointed one” for all and sundry press to turn to.
Thanks again for your position but I guess that it will only help the fortune of Enderle positively as Journalists simply turn more to this nasty piece of work to try to boost on-line readership.
Kathy, I too live as a realist, and I choose to be open to what is possible. You don’t need to educate me on what’s happening in the Middle East as I’m sure we are both studying the issues.
But what I’m sensing from you is Enderelian cynicism which saddens me a bit. There, now I’m back on topic.
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Regarding your comment about going over to the Middle East, well you’ve hit the nail on the head with that one. BushCo’s pure fantasy was to roll over Iraq in three weeks, end millenia of religious conflict, convert everyone to democracy, build a half dozen oversize embassies and control the oil. Their little scheme didn’t pan out very well, did it? My reality told me we had no need to invade Iraq in the first place. You and I are both entitled to our own well-researched interpretation of fantasy versus reality, and this is mine.
Folks, I apologize for going off topic. I’ll step off the soapbox now and get back to technology discussions. Happy New Year.