Enderle: Is Apple rotting from the inside out?

“I started this week thinking about Apple killing off Think Secret and actually threatening the income and family – during the Christmas season, mind you – of the highly visible Forbes reporter who pens the very popular Fake Steve Jobs blog. This changed the whole tone of my piece, which was to focus on products and now will question Steve Jobs’ sanity; I wonder if people on his staff are setting him up for the kind of coup that could get him removed, much like he removed his predecessors,” Rob Enderle blogs for IT Business Edge.

MacDailyNews Take: FSJ’s piece was a joke, admitted two full days before Enderle’s drivel was published. Enderle is just too stupid for words, but we’ll press on. Think Secret was “shut down” by its owner, not by Apple (although, for some reason, it’s still there with info published after they were “shut down”). The fact is, it was a settlement to which both parties agreed. Nick Ciarelli, Think Secret’s publisher, said in his “shut down” statement, “I’m pleased to have reached this amicable settlement.” Yup, Apple’s “rotting from the inside out,” as Enderle claims, because some guy from Forbes wrote a joke article and another guy is pleased. Enderlean to the max.

Enderle continues, “Journalists are part of the loyal Apple base and have been for some time. In fact, I would argue they may be the most powerful part of this base. Folks like Walt Mossberg have historically followed Apple almost blindly, praising everything the company brings to market.”

MacDailyNews Take: Walt Mossberg has more integrity in a single strand of his magnificent silver Van Dyke than Rob Enderle has in his whole body, including his itty-bitty, capable-only-of-involuntary actions fused ganglia.

Enderle continues, “Shutting down a blog because the site was protecting a source, and trying to pay off, and then blackmail, a highly visible senior journalist likely won’t sit well with this audience. They might start to wonder if they are next.”

MacDailyNews Take: Again, you have a jokester that Apple did not go after and a guy who is pleased.

Enderle continues, “Apple is going to want positive coverage for the news that will likely start coming out about the options scandal, which is likely to come off the back burner as election time starts getting closer.”

MacDailyNews Take: If Enderle’s pinning his hopes on a revived “options scandal,” he’s due to be greatly disappointed and he’s even dopier than we previously imagined (which is actually an impossibility).

Completely out of his mind, yet wholly unperturbed, as are all good idiots, Enderle plods on, “In the fight with every high-tech company on the planet, it’ll need its greatest asset, journalist fans, to step up to its defense. But I’ll bet a lot of folks are now starting to look at Apple like it’s full of rotting zombie worms and that will make the help Apple needs much harder to come by.”

MacDailyNews Take: Rotting zombie worms? This idiot is a piece of work.

Enderle continues, “Rumor is that there are people on the Apple board who have had enough of Steve’s shenanigans and would like to distance the company from him once again.”

MacDailyNews Take: Rumors from whom, Rob? Your wife Mary? The voices in your head? Somebody on Apple’s board who’s strangely allergic to vast success, immense wealth, and the pure joy of being part of a team that creates memorable, market-changing, innovative technology?

Endergizer keeps on going, “However, going after fan sites in this way, coupled with the fallout from threatening a reporter’s family and income, could be enough to tip the balance, particularly if the company missed a quarter or two.”

MacDailyNews Take: Again, it was a joke; admitted two days before you published, you simpleton.

He won’t quit, “You may want to hit the stores and see just how much unsold iPod and iPhone inventory there is this year. From what I can see, there is a lot of stuff sitting on shelves that isn’t moving. Not scientific by a long shot — but it does suggest that Apple may have an inventory problem next quarter.”

MacDailyNews Take: Hold, please… (laughing our asses off) … (still laughing) … (still) … Ahem, okay. We refer you to the following articles, each of which were followed by record profits topped only by successive quarters and/or years:
• Enderle’s infinite loop: ‘This year will be really nasty for Apple’ – January 22, 2007
• Enderle: ‘4th quarter will be Apple’s hardest since the first iPod Christmas’ – September 18, 2006
• Tech Pundit Enderle: ‘fourth quarter should be ugly for Apple’ – August 09, 2005
• Tech Pundit Enderle: ‘This year will be more difficult for Apple Computer’ and iMacs in earthquakes – January 24, 2005

Enderle continues, “So I wonder if somehow Steve Jobs is being tricked into making these decisions so that he can be easily removed when the options problem once again makes the front page.”

MacDailyNews Take: This is what happens when you try to generate wonder from a fused ganglia.

Enderle continues, “Harming others, particularly fans, and particulaly over the holidays just feels evil… This time, it is Apple that has strayed far over the line and I think it will hurt the company a lot as it tries to fight off the CES mob next year.”

MacDailyNews Take: Apple “just feels evil” because, again, some guy from Forbes wrote a joke article and because another guy is pleased. The “CES mob” will be completely overshadowed by Apple just like last year. They’re lucky that they’ll be trotting out their fake Macs, fake iPods, and fake iPhones a week ahead of Macworld Expo this time. At least they’ll get a few days of coverage.

Enderle continues, “There is clearly something rotten at Apple and we’ll know in a few months whether is it is a coup in the making. Until then, our hearts go out to Dan Lyons and his family, as nobody should have to deal with this any time – particularly not at Christmas.”

MacDailyNews Take: For crying out loud, Lyons’ piece was a joke, you cheesily-mustachioed moron.

Enderle continues, “Folks are clearly thinking differently about Apple in 2007, which is why I’m thinking Apple is rotting at the core.”

MacDailyNews Take: Enderle “thinking?” Impossible.

Full article, Think Before You Click™, here.

[Thanks to MacDailyNews Reader “ChrissyOne” for the heads up.]

MacDailyNews Take: He’s getting progressively worse. It’s really bad now. Just wait until Mac cracks 10% market share. His head’ll pop right off like a dandelion.

131 Comments

  1. Question for MDN:

    Enjoy all the fun with this nutcase… “you cheesily-mustachioed moron”… etc, etc.

    But, when are you going to call for at least one report or even a half-baked rumor that Steve is going to show us a killer, rock solid, incredibly stable MacPro in a couple of weeks.

    More than all these toys, gadgets and hobbies, he needs to focus on the serious side of Apple’s reason for being.

  2. Perhaps if Enderle actually used a Macintosh for a few weeks he would realize just how asinine he’s been in his reporting. As the saying goes, “There are none so blind as those who will not see.”

  3. ” . . . but it does suggest that Apple may have an inventory problem next quarter.”

    He admits it’s anecdotal evidence but still has the cojones to suggest Apple has an inventory problem?

    He’s beyond delusional. What an asshole.

  4. Mark: He’s said before (I’m paraphrasing) that he’s afraid of iMacs because of earthquakes.

    See link above for Tech Pundit Enderle: ‘This year will be more difficult for Apple Computer’ and iMacs in earthquakes – January 24, 2005

  5. And… please don’t say we already have such a machine in the current MacPro because WE DON’T.

    Much of Apple’s own software, such as Final Cut Pro, does not run well on the very top of the line, fully featured and maxed-out MacPro.

    We need more commitment, more work, more coders working on Apple’s future. And, it ain’t tunes-playing phones and access to movies – everybody can do that and that’s NOT where the future of Apple can be found.

    It may be the obsession of Steve, but someone needs to put him back on track.

  6. @Can We Focus
    “But, when are you going to call for at least one report or even a half-baked rumor that Steve is going to show us a killer, rock solid, incredibly stable MacPro in a couple of weeks.”

    What are you talking about? I bought a MacPro the day they were announced and the things has been as solid as a rock. Not ONE issue. Not sure where you were going with this.

  7. Why MDN is really the moron.

    Enderle writes this stuff on purpose just so web sites like this will link to and talk about him. He doesn’t really believe any of this, he is just provoking people like you because he can. Why you waste your time and ours picking apart his absurd statements and casting insults is beyond me. He must laugh his ass off every time you do it.

  8. rock solid mac pro?

    not bashing you or anything, but its impossible to launch a product with no bugs, all macs will have thier small bugs, all computers and operating systems have small issues or big issues (i.e. windows vista, windows xp, windows 98, windows…….) to put it simply, APP is doing fine

  9. Enderle’s words speak for themselves. Our editor didn’t need to write any more than 10% of his comments. Enderle is like a lot of losers, political, sports, or otherwise (as Markus correctly pointed out), whose rage carries them off the deep end. I’m just amazed his editors didn’t tone it down before it got into print.

  10. Enderle writes this stuff on purpose just so web sites like this will link to and talk about him. He doesn’t really believe any of this, he is just provoking people like you because he can. Why you waste your time and ours picking apart his absurd statements and casting insults is beyond me. He must laugh his ass off every time you do it.

    WDN…. Why do you continue to post stuff from this moron?
    IGNORE HIM… and he will go away!

    Not true, bullshit needs to be rebutted, must be rebutted, otherwise it becomes accepted as a true reflection of events if not the truth.

    Those who advocate otherwise are (possibly unwittingly) assisting in the permeation of falsehoods.

  11. what’s rotting Is *his* brain…..

    Wait, that’s impossible – he doesn’t have one…

    What a piece of crap he are…

    Rotten to the core – but I guess his income from his hate pieces are drying up as more and more publications won’t publish his attack pieces on Apple – as THEY know better…

    C

  12. @TheFreeman 921 @ caddisfly

    Thanks to you and many more like you who believe things are ‘just fine’, we are going to get more hobbies, toys, gadgets and fufu in a couple of weeks.

    If it keeps up, the idiot we love to hate is going to look like a sage and Steve Jobs will be history’s best lesson in the chapter named: Loss Opportunities.

    I’m not wrong about this.

  13. Caddisfly:

    “Can We Focus:::calls for “…killer, rock solid, incredibly stable MacPro…”

    come on over to my house…its been sitting there for almost a year…”

    then *you* are the moron…

    I just upgraded a 7 year old g4 a friend was given – the AGP 400 Mhz – stuck another processor in it – and it runs Leopard and Final cut just fine…

    C

  14. Folks, less than 1/1,000,000 of 1% of the population of computer buyers in the world have ever heard of Robert Enderle. I’ve been in this business longer than most of you have been alive and I would have happily never heard of him if it hadn’t been for MDN.

    His opinions are basically dribble and his primary audience is US!!!

    Ignore him. MDN should.

  15. I’m getting to the point (as most of you should) that even commenting about this @sshole or merely mentioning his name is an utter waste of energy.

    Apple is on a roll like no technology company EVER before it. Market share is growing by an incredible rate. As a tech professional myself, there was a time when I thought Apple could never hit double-digit market share. That was about 3 years ago, and even then I knew there were still great things to come. Now, it’s not a matter of IF it hits 10%, but WHEN it will. At that point, the enterprise will be forced to look at Macs as a client-server solution, and business apps written for Windows will have to be written for the Mac. This appears to be the revenge of the Stever for Gates’ theft of the market. The analyst who predicted $600 per share is not smoking crack by any means – if you can afford it, buy some AAPL stock.

    So back to Mr. Enderle. Think about it for a moment. As all of you know, I can get pretty darn emotional with my tirades on this site. But this time the fact is the Rob Enderle may sound like a moron, but in reality he is becoming more and more irrelevant. His comments really have no bearing on the market anymore. Most would agree that no matter what comes out of his mouth it has no bearing on the Apple juggernaut. He is as useless as a Windows Vista PC. So why should any of us let him bug us anymore?

    I, for one, am tired of hearing about Enderle, but not because of his stupidity or moronic journalism. I just don’t think worrying about him or dwelling on him is worth our time anymore.

    Just my two cents.

    Happy new year to all.

    FM
    [removed]void(0);

  16. To: editorial@itbusinessedge.com

    Dear Editor,

    Please discontinue Rob Enderle’s particularly uninformed viewpoints. His opinion on topics and issues is so pathetically myopic and one-sided as to make the reader seriously question if he was paid to be so biased.

    You might think that you’re benefiting from the controversy he stirs up. I can assure you that you are not. The only thing you’re gaining is a newfound lack of respect and credibility.

    Wake up. Enderle is a fool, and so, by association, are you. Stop running his intellectual vomit and your credibility will take an immediate leap upwards.

    Regards,
    My real name
    IT & Web Services Manager
    A cutting-edge commercial print company

  17. Are you kidding me, I love that this garbage was written by this twit! I might need to pull money out of a credit card to by more AAPL after this endorsement. Look at the history, every time he calls out that the sky for Apple is falling is right before some spectacular results from Apple. He is almost the perfect Apple contrarian. The day this idiot endorses Apple is when I start getting nervous about my shares.

  18. Okay, it’s really, really long, I’ll have to post it in a few goes
    ————————————————————————————–
    From: Christina Wiley
    Sent: Friday, December 28, 2007 7:44 AM
    To: Rob Enderle
    Subject: Another day, another Apple hit-piece by Enderle

    “with products like theMac Cube, which, while pretty and inovative, were horribly engineered.”

    So you’re an engineer now? How’s that Ferrari laptop holding up?
    My God, Rob. You must be tired of writing this pap by now. The average piece of trash is worth more than your criticism of it. The only saving grace is that for every article you or Dvorak or Ou write, it just makes the anti-Apple crowd look dumber. It’s usually good for a few dollars in share price, too. Keep it up! A few more years of this and I can retire (I’m currently 34, so yay!) At least I’ll never have to stoop to writing the birdcage-liners that you cal journalism.
    Not many ‘loyal fans’ are going to buy your Think Secret straw man. But that’s okay, I clicked on your site this time, so enjoy your paycheck! Think of it as a Christmas gift.

    -ChrissyOne

  19. On Dec 28, 2007, at 9:28 AM, Rob Enderle wrote:

    I’m sorry, so you are arguing what that it’s OK for big companies to shut down fan sites they disagree with (not a big freedom of speech person huh?) and to personally threaten someone’s income and family over the holidays? Wow… Would you have felt the same if Microsoft had done the very same thing? I get the fan thing but a lot of folks died for our freedoms it seems very strange folks like you seem to want to toss them out with the trash. And no I don’t make a cent for doing this.

    Rob Enderle

  20. From: Christina Wiley
    Sent: Friday, December 28, 2007 10:06 AM
    To: Rob Enderle
    Subject: Re: Another day, another Apple hit-piece by Enderle

    So now you’re going to trot out American war deaths to defend your (apparently pro bono) career mining hits in the anti-Mac press? This after comparing Steve Jobs to Don Corleone? Rob, you’re in rare form today!

    I’ve read your stuff you years, Rob. You’re not talking to an 8 year old, so save the high-and-mighty, flag-waving, Poor-Family-During-The-Holidays drivel that gets your regular readers all misty.
    This is one of my favorites –

    “This impression that Apple is out to lunch from an open-systems perspective is enhanced by Steve Jobs publicly saying that the Tablet PC is a niche product. This is sadly ironic, given that Apple gave up the PDA market to Palm and Microsoft as a result of one of his decisions. Like a lot of CEOs, Jobs seems to think it is more important not to admit he was wrong than to correct a mistake. If Bill Gates had done the same thing with the Internet, we likely would be looking at a much smaller and weaker Microsoft today.
    Right now, Apple has nothing like the Media Center PC and nothing like the Tablet PC. The iPod is terrible as a PDA , the company has no smartphone, and you’ll find more cool stuff in a Gateway store than in an Apple store today — although I still think Apple does a better job of presenting what it does manufacture. I’m thinking that maybe it’s time, given the failed switcher campaign and the mass move of PC vendors into the consumer electronics segment, that Jobs stopped sitting around milking his installed base and started thinking outside the box.”

    Oh Noes!!! Steve didn’t jump into the wildly successful tablet PC market! Apple lost their chance at a piece of that huge fortune that Palm and Microsoft have been raking in! And what of the game-changing Media Center PC? Clearly, Apple once again missed the chance to have as many discontinued products as HP!

    And you’re right, there is just OODLES of cool stuff on those Gateway Country shelves. What a money pit those Apple stores have been, making a measly $4k per square foot. You can’t even get a Ferrari laptop there! (Vroom Vroom!!!)

    I still get a good laugh out of that article. =)
    And every day that goes by, it just gets funnier.

    -ChrissyOne

    PS – Come on, Rob, I’ve read The Fountainhead. I get the angle. Thanks for the laughs. And thank you so much for the email, I’ll treasure if for the rest of my days.

    =)

  21. On Dec 28, 2007, at 10:30 AM, Rob Enderle wrote:

    I’m struggling with what you are disagreeing with. Please answer the question do you agree with what Apple did with Think Secret and sending Dan a note threatening his family and his livelihood? This seems a simple enough question which you seem to be doing your level best to avoid by cherry picking one of the thousands of columns I’ve written over the last several years and then tossing in stuff about the Gateway stores I don’t think I ever said (I recall praising the Apple stores though). By the way you do recall that at the time I wrote this piece Palm was trading on paper higher than GM was and was the darling of the hour, that the iPhone is basically what I thought Apple should be doing, and the AppleTV is what I thought they should be doing. Granted this last didn’t work out well, but it amazes me how you missed all of that.

    I’m sorry you find this all funny, I don’t I’m afraid, when a powerful company goes after folks families and income I don’t find that funny at all. Says a lot about both of us I think.

    Rob Enderle

  22. From: Christina Wiley
    Sent: Friday, December 28, 2007 10:54 AM
    To: Rob Enderle
    Subject: Re: Another day, another Apple hit-piece by Enderle

    Oh my god. You don’t give up. This is GREAT!!!

    First off, I believe I see your face at the top of this page:
    http://www.technewsworld.com/story/32336.html

    (The mustache is pretty distinctive, I think)

    Scroll down to the last 3 paragraphs for a refresher on what you wrote 4 years ago. I’ll wait.

    …

    Second – Think Secret’s take on Apple’s strong arming tactics was to say this:
    “I’m pleased to have reached this amicable settlement, and will now be able to move forward with my college studies and broader journalistic pursuits.”

    Yeah, that sounds pretty horrible. And nothing new or unique to Apple, as you well know.

    Third – WE ALL KNOW THAT THE DAN LYONS STORY WAS SATIRE. All but you. And you bloody well know, too, since you posted it two days after Dan let the rest of us in on his joke. If you didn’t know this, the I think it speaks reams about what kind of writer you are. All you have to do is read the *very first* comment, by Dee Dee Warren, under your own article. Or you could, you know, ask Dan.

    Fourth – So because Palm was the Wall Street darling of the moment, that meant that Apple was a failure. I love your logic. You must have had a hell of a time back in the 90’s when every JoesFreeWidgets.com was worth billions. Good thing the dot com bubble burst or we’d be knee deep in dumb-terminals. I LOVE how you seem to imply that the iPhone was your idea, too.

    Come on, Rob. Joke’s over. Or it’s on you. You decide.

    -c

  23. On Dec 28, 2007, at 12:01 PM, Rob Enderle wrote:

    Unfortunately we didn’t all know the Dan thing was a satire when I wrote the piece (just search on Lyons and Apple in Google news). I write for Christmas week the week before so I can take the week off. Still you’ve successfully avoided answering the core question once again. Let me reword it: Do you think the behavior we are talking about with either Think Secret or Dan Lyons (were it true) is acceptable? I’ll bet when you first wrote me you didn’t know that the Lyon’s thing was a joke either (or you would have said it) and yet… Says a lot about both of us I think.

    Now to some of your off topic comments:

    One, yes I put my name and face on what I write. I’m not sure what your actual point is.

    Second yes they said what the attorneys agreed would be said, doesn’t mean it was right.

    Third yes you do now, I doubt you knew this when you first wrote me and I certainly didn’t. Dan is going to owe me a beer…

    Fourth at the time Apple’s stock was tanking and Palm’s was through the roof, granted now things are different but if you look at the iPhone wasn’t that kind of what I was suggesting? Are you arguing the iPhone is a bad idea? I’m not saying it was my idea any more than my prediction that Apple would move to Intel, only that it was a good idea. You seem to think differently, what is up with that?

    But, in the end, I wonder if for you abuse by a large company for you is more about who that company is than what they do. To me abuse of power is just bad.

    Rob Enderle

  24. From: Christina Wiley
    Sent: Friday, December 28, 2007 12:33 PM
    To: Rob Enderle
    Subject: Re: Another day, another Apple hit-piece by Enderle

    Whew! I thought you’d quit. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Rob, come on. I know you’re not an idiot.

    John let the cat out of the bag years ago,

    But I’m having fun, so let’s continue.

    The iPhone was a solid piece of Mac fan lore by the time you wrote that. *I* knew it was coming back then, I think you did too, because we both know where this is all leading to. I’ve owned AAPL since late 2000, and it was by no means ‘tanking’ in 2003. It wasn’t up by much, but it wasn’t tanking. And are you really telling me that a company’s stock performance is you barometer for how good their products are? Well then you should be singing in the AAPL choir these days.
    Now, your question:
    Do you think the behavior we are talking about with either Think Secret or Dan Lyons (were it true) is acceptable?
    BUT IT WASN’T TRUE. I think you misunderstand me. This isn’t about defending Apple. This is about you and your crack research team.
    And yes, I suspected Dan’s piece was satire because a) I’ve read his site with the word ‘fake’ in the title. b) I read your article comments. I look forward to your retraction if you’re serious. I don’t think for a moment you are.
    I would, however, love referred to as one of those Howling Mac Freaks Who Fill Your Inbox With Hate Mail. You can use that if you like it. =)

    Honestly, if I could, I’d buy you both beers for your contributions to my stock value over the years. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    As far as abuse by a large company, I think you need to read about how Microsoft caved to Ken Hutcherson and the Antioch Bible Church when they withdrew support for gay rights legislation in Washington state a few years back. This is real, not some made up story to get you hits.
    He’s at it again now:
    http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/11/16/wmicro116.x

    I agree that abuse of power is bad. Duh. But it didn’t bloody happen. Are we going to seriously argue weather Steve Jobs is a control freak who will crush his adversaries? On that, I think we agree completely. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    -c1

  25. On Dec 28, 2007, at 1:06 PM, Rob Enderle wrote:

    What’s John have to do with what we are discussing? He is a friend of mine as well, but your point is?

    The Think Secret thing is true; they went after and shut the site down. Microsoft reversed itself on the Gay rights thing; I covered it at the time. In that instance, however Microsoft was on the receiving end of power abuse. Funny, you could have picked examples of when they abused power but wonder why you didn’t? Reason I know this is I supported their reversal (going against the religious right is very dangerous but the right thing to do in my opinion) and most of my family are Born Again Christians which didn’t exactly sit well with them. http://www.washingtonpost.com/wp-dyn/content/article/2005/05/06/AR2005050601593.html By the way the link you sent didn’t actually work and it is kind of ironic don’t you think that you don’t seem to know that Microsoft reversed itself given what we are currently discussing. I guess no one is perfect…

    Dan is a friend of mine and I’m kind of funny when I see friends attacked. I’d actually written the piece days before it was published and yes I’ll admit to being tricked. I should have sent Dan a note confirming this, it is a weakness of mine when I see friends attacked I go kind of ballistic and don’t often think straight. Something I need to learn not to do.

    But back to the point, when I wrote this I clearly believed it and the Think Secret stuff is true. What “Crack Research Team”? I write opinion columns and blog (amazes me how few people seem to get that). Can I be wrong, damn right, can I be tricked, we’ll that’s certainly true, but was my message wrong or were my feelings insincere? I don’t think so but you’d have to make that determination yourself.

    Rob Enderle

  26. Subject: Re: Another day, another Apple hit-piece by Enderle
    From: Christina Wiley
    Date: December 28, 2007 1:36:48 PM PST
    To: renderle@enderlegroup.com

    Kudos on your support. I did know about the reversal, which is what I meant by ‘at it again’. I didn’t know that you supported it since i never saw it in one of your articles. And yes, you are correct – there are countless examples os Microsoft’s abuse of power. I brought a case where I personally knew people that were hurt by a company’s actions. Like you did. Only mine wasn’t a joke.

    But you’re missing my point, Rob. You create these imaginary battles for Steve Jobs to fight, and you don’t do it for anyone else. If anyone has behaved insanely over the years it’s Mr. Ballmer, yet for some reason Steve Jobs seems to be the singular object of your scorn. Why not let us in on who these people are on Apple’s board who want to distance themselves from undeniably the most important person in the company’s history? You do a fine just setting up the suspicion and the contempt, but back it up with a lot of ‘may’s and ‘might’s. And you seem to do it every quarter or so.

    ‘This year will be more difficult for Apple Computer’ and iMacs in earthquakes – January 24, 2005
    ‘fourth quarter should be ugly for Apple’ – August 09, 2005
    ‘4th quarter will be Apple’s hardest since the first iPod Christmas’ – September 18, 2006
    ‘This year will be really nasty for Apple’ – January 22, 2007

    http://news.digitaltrends.com/talkback46.html
    “I live in California, earthquake country, and the old iMac was one of the most stable products in its class, the new one places the weight too high and relies on a base that is too narrow making it likely that it would fall.”

    WTF? This is the best you can do? Earthquakes?

    http://www.technewsworld.com/rsstory/45264.html
    “”fourth quarter, in particular, should be ugly for Apple” due to the company’s Intel transition.”
    …and they went on to ship 1.25 million of them, representing 20% growth. Your crystal ball needs a new timing belt.

    http://www.technewsworld.com/story/must-read/55271.html
    “Apple released its financials last week, and 2006 was a very, very good year for the company. However, its forecast suggests that 2007 may be starting out as one of Apple’s worst years this decade,” “Apple is clearly not going away — but this year, compared to last, will be really nasty for the company.”

    I mean that’s just hilarious.

    Why? Why Apple? Why are you so wrong, so often, so consistently?

    I know. Most of your readers don’t, but then we know how folks that read the internet can be. Say one bad thing about Apple and they chew you into dog food. *I* do this, too. It’s fun, and as we know, you can make a living out of it. You write a lot of good information about Apple, then you pepper with with sensationalistic tripe to get folks going (like I’m going right now) ;P, just like your buddy John has for 20 years. I wish you the best at it, but please, don’t play dumb with me, Rob.

    “What “Crack Research Team”?”

    Exactly what I was wondering.

    Oh, and you might want to let Think Secret know they’ve been shut down. They seem to have forgotten.
    http://www.thinksecret.com/news/0712lawsuit.html

    -c

  27. On Dec 28, 2007, at 9:28 AM, Rob Enderle wrote:

    I’m sorry, so you are arguing what that it’s OK for big companies to shut down fan sites they disagree with (not a big freedom of speech person huh?) and to personally threaten someone’s income and family over the holidays? Wow… Would you have felt the same if Microsoft had done the very same thing? I get the fan thing but a lot of folks died for our freedoms it seems very strange folks like you seem to want to toss them out with the trash. And no I don’t make a cent for doing this.

    Rob Enderle

    Apple did not shut down the site. It was a negotiated settlement because they knew they would lose the case. And as far as income was concerned, it sounds like the Think Secret guy made out quite well.

    Enderle is so, so misinformed it’s unfortunate he’s allowed to write anything. Now I’m being a hypocrite for getting upset about this bonehead after my comments earlier. Let’s expend energy on something else than Enderle, period.

    FM

  28. I had a similarly long-winded email exchange with Rob Enderle a few years ago, Chrissy, and I will never do it again. He has the most amazing knack for *deflection* that I have ever seen. You think that you’ve said something as plainly and clearly as possible, so there’s no chance that he can misunderstand… and yet he does.

    He never fails to find a way to incorrectly interpret the evidence in front of his face. He’s brilliant at coming to the wrong conclusion.

    He does the reading public — or what’s left of them — a huge disservice. He admits that his pieces are opinion/editorial, and yet you’ll never see any kind of disclaimer on his column, so the reader is left to assume that hey, this guy seems to have insider knowledge, and wow! Look at what he’s saying about Apple! Holy crap, Steve Jobs is threatening some guy’s family!

    I despise such a lack of journalistic integrity as Enderle displays, and I don’t say that often.

    The Fountainhead was a great book. I read Atlas Shrugged over a dozen times, years and years ago.

  29. Enderle is counting on statistical probability.

    At some point in the future, Apple will have a failure. Most of us may not be alive to see it, but it will happen.

    Then Enderle’s descendants will be able to say, “Look! Great-great-great grandpa Rob was right!! Apple screwed up!”

    “Enderle the Inept is vindicated!!

  30. @ macPinche

    I’ve learned that you speak the truth. I just his latest reply, and I’m out.

    —————————————————–
    From: renderle@enderlegroup.com

    But in your example it was Microsoft as the victim not the instigator and, even then they reversed themselves which cost them a lot. And this was years ago, the news about the Lyons thing happened after I wrote not before. I think it is Ironic that you dismiss your own lack of research on a past event while pounding me for not knowing something that happened after I wrote.

    Most the things I read on Microsoft are critical of the firm, most of the things I read on Apple are positive (though that appears to be changing as they mainstream), neither is all good or all bad, I’ve always enjoyed picking subjects that are not on the beaten path. But I’m in this to make a difference, Steve Jobs blows off folks who say nice things about him thinking they are kissing up. Steve Ballmer blows off folks who attack him probably as a survival mechanism. I know a lot of people in both companies and my personal goal is that neither fails on my watch.

    On the iMac thing I actually know a woman who was put in a wheelchair because of one. The 2nd generation was one of the best products of its age, the current generation, in my view, was a cheap end run in comparison. I still think Apple went in the wrong direction and needed to get back on course. It is basically a copy of a product that showed up in Europe a few years before and that clearly wasn’t the case with the prior generation. Hell you can’t even adjust it for height or swivel it without actually picking it up.

    On the predictions, I have no crystal ball, but doesn’t it seem reasonable that doing a platform transition should result in some sales shortfall? It would have with any other company but for some reason it didn’t with Apple and some day I’d love to understand why. I’m not psychic but you should be asking were the positions defensible not whether they turned out in hind sight to be wrong. If you can find a psychic analyst point me to them.

    On the 2007 prediction, I was commenting on what the Apple execs seemed to be saying during the financial report and trying to explain that. My point was they had real reasons to be concerned, as it turns out, they overcame them.

    In the end, however, we all like certain things and don’t like others. A column is supposed to be about opinions and folks seem to like strong ones. So I try to pick things I feel strongly about. I have no desire to force people to agree with me and, in fact, often pick subjects I believe I feel differently about than most. Am I focused on page views? Yes but not for money, I believe they speak to relevance, if people aren’t reading you, then you aren’t relevant and then what is the point to doing it in the first place?

    Now you do realize that I write between 4 and 7 columns every week and you are only pointing to less than 1% of them right? Pull a random sample of say 25 of them in one year or 50 or more across several years (and I do mean random) and see if you form the same opinion. That’s analysis.

  31. …to which I replied….
    ————————————

    Microsoft caved in because it has no principals outside market share.
    When I can read a writer’s work that consistently and reliably attacks the principals of one man, let along one company, time and again, more often than not on sketchy rumors and accusations, and I can tell without a by-line who wrote it, to me it’s not the sign of a particularly fair journalist.
    You write the same article every time you write about Apple.
    And we’re both writing the same email back and forth now, so I’m out. You win. The wheelchair thing is just too much for me to touch.

    It’s sincerely been a pleasure talking to you today, Rob. I mean it.

    -ChrissyOne

  32. I found this comment from Enderle during the e-mail exchange quite intriguing:

    “my personal goal is that neither [Apple or Microsoft] fails on my watch.”

    It would be very interesting to see a psychoanalyst’s take on Enderle’s writings, not to mention his responses in this soon-to-be-famous e-mail exchange.

  33. @ Zuno the Clown

    Our final exchange may hold another clue:
    ————————————————————–

    Me:
    Happy New Year to you, too. And I’ll venture a headline for you:
    2008 Apple’s most successful year ever.

    Rob:
    It could well be, we’ll see. Strangely enough I hope so too.

  34. > On the iMac thing I actually know a woman who was put in a wheelchair because of one.

    I can’t stop laughing! I’d *really* like to hear that story! It’s just such a bizarre direction for him to go.

    I can see his headline: “Woman Victimized by Apple Inc., Blames Steve Jobs for Ruining Her Life”

    Film at 11.

  35. Bahahahahahahahaha!

    This is what I like about MDN, the crazy nut cases that always predict the downfall of Apple. I just find it amusing that a settlement with a rumor site is the cause.

    “Rumor is that there are people on the Apple board who have had enough of Steve’s shenanigans and would like to distance the company from him once again.”
    I loved this one. Why on earth would you distance yourself from the one man that has made Apple a multi-billion dollar business 3rd to Google and Microsoft in the tech realm. Steve Jobs is a marketing powerhouse.

  36. Rob Enderle you are the most stupid liberal that I have ever come across. Think Secret was committing Industrial Espionage and that, you stubborn moron, IS A CRIME. Being a greedy child doesn’t excuse him. He made a big name for himself and most likely lots of money. Basically your stupid free speech arguments makes you a criminal supporter.

  37. If I hadn’t seen Chrissy’s posts I would have never believed it… that Enderle actually believes what he writes. All this time I’ve thought that he’s just like Dvorak, saying something stupid about Apple just to get hits.

    But it appears the truth is that he says something stupid about Apple because…. he’s just plain stupid.

  38. I love the topics that Mac Daily News puts on the agenda, but the guys writing the stories cant keep their own opinion shut. This is not journalism, and besides the fact that I accept that MDN has a bias (loving macs, which I also do), I’m loosing respect for the MDN opinions in an increasing pace because of their childish commentaries.

    Please don’t get me wrong, I agree with the journalists on almost every single point, but I wish their views where presented more tastefully so that what is stated on this site will get heard by more than just thirteen year olds.

    – Prox

  39. ChrissyOne, to me, it is about morality, not what is political. Politicians are on everyones side and in my opinion are amoral. I will say it again. It is about right and wrong.
    You admit to having a side. Help me to understand your side. I or others can’t be on your side if they do not know what it is or understand it. If football games are the only place that you can determine that sides exist, I think that you are a lost person. That would be a sad situation.
    On the other hand, if I misunderstand you, be a good politician and make peace in this savage world.

  40. @Me in LA

    Kudos to ChrissyOne for trying to keep your ugly US politics out of this debate. Absolutes are almost always wrong. Taking sides is childish and stupid.

    Let’s all (rightly) laugh at Enderle’s shitty journalism, and leave it at that.

  41. It seems a number of you object about commenting on anything Rob Enderle writes. First of all, why don’t you just skip over anything regarding him posted here on MDN. Some folk may not yet know who he is. They may mistake him for a respectable journalist. They need to know.
    As for me, I do take your advice: I never click on the link to his trash. I much rather read about it here. I like MDN. So, it may serve Enderle right that his efforts are generating hits at MDN instead!

  42. ChrissyOne, you’ve been far too nice and laid back on your exchange with Enderle. Did like it but would have preferred some more salt’n pepper to it.
    Dave, you have a valid point from a law-perspective and as far as I understand, both Think Secret and Apple stuck to that same law. Since Enderle, ChrissyOne and anybody else here @ MDN are only giving opinions, not being involved in that case, what’s your point?
    Go sue them if you think you have a case, or respect opinions of other people and talk with a reasonable tone.

  43. Chrissy, I especially like the line “Right now, Apple has nothing like the Media Center PC and nothing like the Tablet PC.”

    I won’t even try to get into the possible merits of the Media Center PC.

    From experience, having an iMac sitting on a desk in the living room is brilliant. We did this as an afterthought when we downsized into a townhouse and needed to optimize space.

    So far, the iMac has served up:
    * Hawaiian Holiday music
    * Photo slide shows for visitors (complete with remote control)
    * Occasional TV shows on demand
    * Any type of background music one can imagine
    * A nifty iTunes visualizer or two
    * Favorite recipes
    * Messages, addresses, maps and reviews on the way out for the evening

    And I’m sure this is just the tip of the iceberg.

    Having never played with a Media Center PC, I can’t imagine anything working better for this than a big-screen iMac. Just add Apple TV and it gets even better.

    Sky

  44. Enderle wrote: “You may want to hit the stores and see just how much unsold iPod and iPhone inventory there is this year. From what I can see, there is a lot of stuff sitting on shelves that isn’t moving. Not scientific by a long shot — but it does suggest that Apple may have an inventory problem next quarter.”

    Well, I visited my local Target about 4 times in the 3 week holiday shopping season. At first, their locked shelf was loaded with iPods…guesstimating 120 shuffles, 100 nanos, 20 touches, 20 classics…stayed that way for a while…then on my last visit Christmas Eve…what remained…4 shuffles, 2 nanos, 0 touches, 6 classics.

  45. @ChrissyOne,

    You are God.

    Seriously, your exchange here with Enderle was the best thing I have ever seen on this site, bar none. Earlier I noted how we should not bother wasting energy on Enderle because I believe he has become irrelevant. A journalist can be loaded with information but never bother to utilize that info correctly or appropriately. Enderle is one of the best examples of this type of writer.

    And so after reading this exchange of emails, Enderle did a great job of infuriating me once again. He truly is lacking in the fairness department, and is one of those journalists that believes in what he says so strongly that no one else can be correct but him. What a shame.

    One thing that I actually was surprised to see was his response to your prediction that 2008 will be a record year for Apple. He said, “It could well be, we’ll see. Strangely enough I hope so too.” Somehow I believe him in a way. But that doesn’t excuse him from this horrific, biased and blasphemous journalism with such pointed attacks at Apple and Jobs.

    I like others on this board are forced to use Windows in our chosen professions. I am a Director of a Tech Consulting group, and until six months ago everyone gave me crap about carrying around a MacBook Pro. Now three of my staff members have bought MacBooks or MacBook Pros over the holidays, and I have committed to helping them get Boot Camp or Parallels up and running. But from the tone of at least one of them, they’ll be staying on the OS X side as much as possible. That says a mouthful. So when I see things like this happening in my profession, it diminishes the relevance of fools like Enderle, Dvorak, and others. At the end of the day we can smile knowing that Apple is exploding into a power unlike anything we have seen before and will continue for the foreseeable future.

    Happy New Year,
    Ferf

  46. Honey?
    What are you, 80?
    God.
    Some poor little girl now has a following on MDN – YOU are a queen!
    Typical – people like you want to give YOUR opinions, but don’t want to hear others.
    Frankly, you need to get a life – or get laid.

  47. Hey Me in LA,

    It’s pretty sad when you have to resort to such horrid attacks such as “Frankly, you need to get a life – or get laid”. It makes my skin crawl when jerks like you make comments like this that go beyond personal. Maybe you need to just shut the fsck up.

  48. “Microsoft reversed itself on the Gay rights thing; I covered it at the time. In that instance, however Microsoft was on the receiving end of power abuse.”

    Um, wow. Just wow.

    Enderele really believes that Microsoft was a *victim* of the Antioch Bible Church?? Microsoft ended up “backtracking” and pledging support for the bill after they had vetted the potential fallout of their position. It was simply a business decision made by a powerful corporation, and not a proud day for Microsoft. Some of their own employees might have been hurt if the fiscal plusses and minuses had tallied differently.

    I also have no patience for Enderele’s comment about doing this courageous thing and speaking up against religious ideologs. This kind of lunatic argument is at the root of so many issues we’re all facing currently.

  49. Hey ferf,

    I don’t care what you think.
    Horrid?
    How uncool is posting personal emails online without the author’s permission?
    See, you’re full of shit too.
    Regardless of Rob’s lack of grasp of reality, he’s entitled to think private emails stay private.
    Your little Crissy fan-club is comprised of a bunch of losers that wack over any interaction with “women” online.

    Don’t you have a chat room to go to?
    I hear Dateline NBC has begun taping again…

  50. Ferf, you’re falling to the same mistake now.

    Being sweet and reasonable is far more fun and keeps the level of discussion above average…Using any rude words just puts you in the same category, even though you (might be) right.

  51. Chrissy_one – nice job!

    The early comment about what happens when Apple cracks 10% really got me thinking. I can’t even begin to think about what Rob and his ilk will write when that happens.

    What ever it is, I’m sure it will be entertaining. Cause I think 10% starts these guys really thinking about a teutonic shift in the market. And look out then, when they really start to feel threatened.

  52. @ C-1
    Thanks for carrying the fight, but isn’t it counterproductive? Does the term “Hit Whore” come to mind when you talking about Enderle?
    and @ Dave
    When, why and how did liberal become a four-letter word? I can’t imagine what our lives would be like if this country didn’t have liberals. , , , Certainly none of us would be able to participate in an open forum like this, if it weren’t for their efforts and sacrifices. . . . Your rants sound like the religious Taliban.

  53. Just a quick note before I’m done with this –

    I kept the tone at the level I did because I know that I’m playing Rob’s game. I don’t think for one moment Rob’s position is one to be taken at face value. That, and I strove to avoid cheap personal attacks that undermine the validity of this type of intercourse.

    {ahem}

    AND – I told Rob I was going to post the conversation, and sent him a link to this thread, so don’t get all sanctimonious about privacy, hon.

    As luck would have it, I also just got laid.

    Now kiss mah grits!!!

  54. Awesome!
    I can “see” the change in tone already!

    I don’t think you stated that you got his permission – not getting “sanctimonious” – it’s not cool to post emails without permission, and you know that.

    Now, go shower…

  55. You libs just don’t grasp reality. Look what happened to that good intentioned woman, Bhutto. Terrorists don’t like liberals. They are afraid of conservatives who will take them down. Comparing Rebublicans to terrorist is sick. You libs are extremely lucky to have smart conservatives around to protect you from yourselves.

  56. “You libs just don’t grasp reality. Look what happened to that good intentioned woman, Bhutto. Terrorists don’t like liberals. They are afraid of conservatives who will take them down.”

    Well liberals don’t like terrorists either. But if we allow ourselves to be remade into a society that only knows how to speak violence to the terrorists’ fear, then the terrorists have won. Honestly, your view of acceptable reality scares me the most.

    “Comparing Rebublicans to terrorist is sick. You libs are extremely lucky to have smart conservatives around to protect you from yourselves.”

    Good point, bub (sic). Coyotes, pigeons and cockroaches are better survivalists than exotic cats. Weapon builders make more money than sculptors. A world run by smart conservatives offering protection is not such a wonderful place. I think that was called Feudalism once.

    Here’s one more point worrth pondering. Companies that run too conservatively ultimately fail, while companies that take risks flourish. This was pointed out again recently in a Business Week analysis of BMW versus GM and Ford. In our industry, Apple thankfully takes risks.

  57. OMG… I’m offline for a few days… and wow.

    This is fricken’ hilarious. Enderle got totally suckered by Fake Steve. Punkd. Pwnd. I mean seriously Apple “threatening his family” sending him “lists of assets and values”… this is CLASSIC Fake Steve, awesome Fake Steve, just spin the tale bigger and more outrageous and watch the commentards (and journalitards it turns out) reveal themselves.

    Fake Steve took down Enderle in a way we never could, and not even intentionally. And he did his best not to… the tale got plenty enough outrageous to be clearly fake.

    As for criticism of Mr. E… just STFU. It’s like in politics… when your opponent is destroying themself, just get out of the way. He wrote a serious hit piece about a CEO’s sanity based on a hoax by a notorious fake blog.

    Pwned.

  58. I am sorry.You see I´ve been impotent for years now, and Viagra™ wont work on me. That´s why I write ll this drivel…

    PS ! I will continue to write until I get an erection (so I guess till I die….)

    Yours, Rob Enderle

    MDN magic word : Standard (as in Low Standard)

  59. Why do you even give this guy a shred of importance? Just ignore this peasant and if you hate him that much, just walk up to him and put him out of his misery once and for all. Ranting on a blog isn’t going to get rid of him.

  60. Sky you live pure fantasy. Sure every Republican would love to live in that dream world that you speak of. However it does not exist and therefore we must appropriately deal with the threats at hand. Try going over to the middle east and sculpting and pushing your liberal values. Good luck.

  61. Lest we forget:

    Who put that bonehead W in the White House? Republicans.

    Who are distancing themselves for political purposes from W? Republicans.

    Who are trying to burn the Constitution and limit freedoms and allow torture? Republicans.

    Who are reconnecting church and state, the two things our forefathers sought to disconnect? Republicans.

    Who accuses the Democrats of a “tax and spend” mentality, when they preach “no revenue, a shitload of debt and TONS of spending”? Republicans.

    Who authorized the destruction of CIA records on torture? Our current administration. Who are Republicans.

    Who put us in a massive deficit position that our children will have to pay for? Republicans.

    And equating Democrats with supporting terrorism and terrorist nations? You should be ashamed of yourselves – fearful, cowardly Republicans.

    And you call them “smart?”

    Your Republicans did a great job boning this great nation into the ground, setting us back 70 years on the world stage, and threatening our children even more. And all I hear is this drivel about tree huggers, weaklings, swiftboats, etc. directed at Democrats and Liberals. All done to save their sorry asses politically and “morally”.

    And this isn’t even one of my “personal” attacks. It’s the TRUTH.

    <b><i>FM

  62. I liked the way this was handled by you very much.

    “”Completely out of his mind, yet wholly unperturbed, as are all good idiots, Enderle plods on”

    Well put!

    This guy was equally idiotic during the formative days of electronic commerce and caused me much personal damage. In looking back, I should have sued his socks off.

    Aside from putting himself up as an “anti” against subjects that get positive press coverage and the fact this gives balance for the press, I just cannot see why he is he “appointed one” for all and sundry press to turn to.

    Thanks again for your position but I guess that it will only help the fortune of Enderle positively as Journalists simply turn more to this nasty piece of work to try to boost on-line readership.

  63. Kathy, I too live as a realist, and I choose to be open to what is possible. You don’t need to educate me on what’s happening in the Middle East as I’m sure we are both studying the issues.

    But what I’m sensing from you is Enderelian cynicism which saddens me a bit. There, now I’m back on topic. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Regarding your comment about going over to the Middle East, well you’ve hit the nail on the head with that one. BushCo’s pure fantasy was to roll over Iraq in three weeks, end millenia of religious conflict, convert everyone to democracy, build a half dozen oversize embassies and control the oil. Their little scheme didn’t pan out very well, did it? My reality told me we had no need to invade Iraq in the first place. You and I are both entitled to our own well-researched interpretation of fantasy versus reality, and this is mine.

    Folks, I apologize for going off topic. I’ll step off the soapbox now and get back to technology discussions. Happy New Year.

  64. “His head’ll pop right off like a dandelion.”

    Or, more likely, he’ll just start claiming that he predicted Apple’s current success all along.

    Yawn – this guy is not worth fighting with or paying attention to.

  65. Liberal – favorable to or respectful of individual rights and freedom.

    Liberal – favoring maximum individual liberty in political or social reform

    For those of you that believe liberals are somehow misguided – please explain why.

    In a different context – Wouldn’t the one most conservatives tout as there savior – Jesus – have been considered a Liberal in his day? He sure wasn’t all about the status quo or pleasing the sitting government.

  66. “At some point in the future, Apple will have a failure. Most of us may not be alive to see it, but it will happen.”

    I was alive to see it, it was called the Newton and the Lisa and the Cube and the Apple III and the AppleTV. Hang on a second which products have been successful, oh yes the iPod. Go iPod !!!!

  67. @Kit-N quotes: “At some point in the future, Apple will have a failure. Most of us may not be alive to see it, but it will happen.”

    @Kit-N sez: I was alive to see it, it was called the Newton and the Lisa and the Cube and the Apple III and the AppleTV. Hang on a second which products have been successful, oh yes the iPod. Go iPod !!!!

    Derek sez: Apple messes up regularly! Just like every other human organization! Kind of a DUH, that one. I think the Apple III was a bon fide failure. I have to give some applause to the Newton and Lisa as bold experiments that were ahead of their time. Apple got both of them right later on in the form of the Macintosh and the iPhone. The Cube was a fun idea, but the Mac Mini is what Apple really needed and eventually got around to it.

    AppleTV is IMHO sort of in the realm of the Newton and Lisa in that it is a step in a new direction but not quite ready for prime time. Rumors about where it may go in the future are interesting. If Apple pulls something better than a TiVo out of the hat then it may have a kewl product.

    As for what Apple products have been successful: Even in the worst of times the Macintosh has been successful. Only doom wishers were blind enough not to see that. It was bad management pushing stupid Performas out the factory door that created the crises of 1996 and 1997. Then the moronic idea of allowing 3rd parties to make and sell Macs added to the problem circa 1997 and 1998. But the Mac consistently was brilliant, consistently and fundamentally better than any contemporary Windows PC. AFAIAC the weakest period was when Motorola and IBM fell on their face getting out fast and energy efficient PowerPC chips. This lead directly to Apple abandoning them for Intel, at which point Mac market share again rose and continues to do so to the detriment of Windows PC market share. The Macintosh has been keeping Apple quite successful for quite a long time.

    And now we have the iPhone, which only happens to incorporate all the functionality of an iPod. Apple leap-frogged the market and the sales have been well beyond predictions. It is easily a brilliant success.

    And then we have all of Apple’s software. Setting aside the great Mac OS X, Apple’s FileMaker has been a major seller on both Windows and Mac platforms. Apple has some of the very best audio and video editing software available, and it also sells very well.

    So please, no dumdum comments about ONLY the iPod being THE Apple success. Only a troll would be dopey enough to attempt that line. You weren’t being a troll now, were you @Kit-N?

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