Apple, Think Secret settle lawsuit; Think Secret will no longer be published

Apple rumor site Think Secret has published a brief press release which follows verbatim:

Apple, Think Secret settle lawsuit
December 20, 2007 – PRESS RELEASE: Apple and Think Secret have settled their lawsuit, reaching an agreement that results in a positive solution for both sides. As part of the confidential settlement, no sources were revealed and Think Secret will no longer be published. Nick Ciarelli, Think Secret’s publisher, said “I’m pleased to have reached this amicable settlement, and will now be able to move forward with my college studies and broader journalistic pursuits.”


MacDailyNews Note: Apple on Tuesday, January 4, 2005 sued the publisher of Think Secret and other unnamed individuals, alleging that recent postings on the site contain Apple trade secrets, including reports of a “Headless Mac,” “iWork,” and other rumors.


  1. What serves Apple better? Rumors that are false but raise the expectations or rumors that are accurate? Positive for Apple is the surprise momentum if Steve shows something that nobody expected and wasn’t talked about. Negative if the expectations are too high and people are disappointed. Or, if nobody cares anymore.

  2. The positive solution for the TS side is that he has probably got the rest of his college fund. Cheap result for Apple as a full trial would have only made the lawyers rich. Given that an earlier judge ruled bloggers protected by the US Constitution, I think it is a result.

  3. Good for Think Secret for not revealing their sources!

    Bod for Apple for shutting them down!

    The secrecy behind Apple and the rumor mill they allow (if not foster) is part of Apple/Mac culture. The rumor mill has generated millions of dollars worth of free advertising for Apple. But when they are too close or too right, they get slapped down like this? Poor form Apple!

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