Microsoft has killed off “PlaysForSure” and renamed it “Certified for Windows Vista” which is supposed to do something for someone, but we have no idea what or for whom.
Basically, “PlaysForSure” is dead, but Microsoft, fearing even more bad publicity, we guess, didn’t want to just pull the plug, so, in their finite wisdom, they’ve just made it “Certified for Windows Vista” which is the same thing, we think, as for their also-ran Zune devices, which are also Vista certified, except that Zunes and the Zune Marketplace are both incompatible with the other former “PlaysForSure,” not “Certified for Windows Vista” devices and with the online outfits selling “PlaysForSure” content that nobody bought either. Is that clear?
We have no idea, nor do we care, if “Certified for Windows Vista” devices also are supposed to work with Windows XP, but, believe it or not, we think they are, which makes the new naming even funnier, if that’s possible.
Microsoft claims that PlaysForSure is “growing up,” which in Redmond must be a euphemism for “taking a dirt nap,” here.
MacDailyNews Take: Microsoft is obviously too large, too convoluted, and too mismanaged to even deliver a consistent and clear branding message to consumers, much less make a consistent and clear user experience for the poor saps stuck with their devices and/or trying to use their related online music outfits. Our advice remains consistent and clear: If you want the best and you want it to work well: iPod+iTunes. Most people realize this already, but there always seems to be a handful (in this case, at least; more than just a handful in others) of thick-headed masochists out there.