Apple now worth triple Dell’s market value

On October 6, 1997, in response to the question of what he’d do if he was in charge of Apple Computer, Dell founder and then CEO Michael Dell stood before a crowd of several thousand IT executives and answered flippantly, “What would I do? I’d shut it down and give the money back to the shareholders.”

A little more than a month later, on November 10, 1997, new Apple Interim CEO (iCEO) Steve Jobs responded, speaking in front of an image of Michael Dell’s bulls-eye covered face, “We’re coming after you, you’re in our sights.”

On January 13, 2006, after a little more than eight years of hard work, Apple Inc. passed Dell, Inc. in market value, $72.13 billion vs. $71.97 billion at market close, respectively.

On July 27, 2007, Apple’s value doubled that of Dell’s, $127.81 billion vs. $63.65 billion, respectively.

This morning in intraday NASDAQ trading, a mere four months after becoming twice as valuable as Dell, Apple’s market value passed 3 times that of Dell’s, $165.66 billion vs. $54.42 billion.

Got any snappy retorts for that one, Mr. Dell?

AAPL and DELL quotes via NASDAQ are here.


  1. The business modeals speak for themselves.

    One company creates tremendous value through hardware and software thus commanding a premium price for its products.

    The other relies on trimming microcents off its manufacturing process to try and increase margins on its products that have no value differentiation other than price.

  2. I just looked back at prices in 1997. Back then, Dell was worth about $200 million, while Apple was about $4 billion. So, Apple was worth about 20 times Dell. Since, Apple is now only worth 3 times Dell, in other words, Dell is catching up!!!

  3. Yikes, Dell’s brochures still fall out of the Sunday paper every week.

    Still, they make handy absorbent pads under my daughter’s paint pots.

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  4. What I love about the Dell situation is that where do they go after this? They’re already cutting everything to the bone. After a while there’s gonna be nothing to trim. Apple are in the perfect situation of being able to increase sales via the quality of their products and earn good money from the preferential portion of the market they’re popular with. If things went “bad” then apple would still have the luxry of being able to cut prices, cost cut, whatever and still be in a healty position. They’ve done the hard work upfront – just like with the transition to OS X and are now benefitting from it.

  5. Rarely does Dell make a mistake, but I’d have to say that abandoning the Ditty was the beginning of Dell’s current troubles. Don’t get me wrong, I’m rocking Vista here at work on a Dell and it’s awesome, but the Ditty had so much promise. The IT guys at work told me I should get one, so I did. Mine still works. Maybe an I-Pod shuffle will grow up to be a real MP3 player with a screen that tells you what song is playing, like my Ditty.

    This present market valuation situation with Apple is no big deal. Dell will be back, big time. You can’t run Zune Marketplace on a MAC, or play games. Losers.

    Your potential. Our passion.™

  6. While we are all celebrating and enjoying our smug notion that Steve beat Mike like a dead horse, let’s look around at what is going on in Cupertino.

    Isn’t the course we are on this morning the very same path that was blazed by Dell?

    In the quest for money, market share and APPL records, Steve has lost his focus on changing the world (in spite of his claim that his gadgetery phone has done that (it has done no such thing)) and instead become Gordon Gekko.

    Too bad – oh, what might have been.

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