“Apple continues to build marketshare in the UK education market, Apple’s director of EMEA [Europe, the Middle East and Africa] education markets, Herve Marchet, told Macworld,” Jonny Evans reports for Macworld UK. “‘In the past quarter we reached 19.6 per cent marketshare across Europe,’ he said, adding that full year results in the UK have been ‘fantastic.'”
“Recent figures from research analyst at the Gartner Group have confirmed Apple has achieved 15.4 per cent market share in the UK in the third quarter of 2007 for its desktops and laptop Macs overall, the second biggest provider within the UK education market,” Evans reports.
Full article here.
[Thanks to MacDailyNews Reader “Too Hot!” for the heads up.]
All students still need the 3 r’s, plus a lot of discipline.
Oh! I forgot – No condoms.
Pretty impressive! I wonder what the overall market share is for the same region? The less the better, I reckon, cos then there’s more room for growth, especially when some of those kids grow up and get into IT positions.
20% is a pretty stunning number. I wonder how accurate it is? But, as a statistic, it’s open to interpretation.
I’ll take it!
Ron, after all that discipline, those kids’ll NEED condoms. BAD!
The kind that don’t tear, right Ron?
I don’t buy. Doesn’t look accurate. Anyway, Apple certainly have a 100% of some kind of market share… let’s for instance 100% of people who are earning more than this amount, who are living in this part of the world are using a Mac. The only relevant number is the overall: Apple has 3% market share globally.
“All students still need the 3 r’s . . .”
And for millions of children that means rice, rain and robes.
http://www.freerice.com/
@Ampar,
Well said…Well said…
“The only relevant number is the overall: Apple has 3% market share globally.”
so lets see, in higher ed the numbers in many schools are heading for 50&#xpl;us. in america the numbers seem to be at least between 8% and low double digits, this article claims 20% in EMEA education…..
but magically Apple has only 3% in the world.
you are right, someones numbers don’t add up!
more importantly, having seen how most of these “studies” get their “numbers” i suspect nobodies numbers add up…
i recall once, as an exercise in math, some friends and i took various market share numbers and computer usage numbers and used them to prove that the earths population was something more than 85 billion.
lies, damn lies, statistics.
lastly, for ron, i am curious, why is this where the rubber meets the article? everyone deserves a rubber….
@Darth Mac
If you trust netApplications, Apples marketshare is 6,5%. Also, there are now more Intel Macs than PPC Macs.
Has anyone noticed that for the past week FOX News has been sporting MacBook Pros?
Yet a sign of things to come.
” . . . FOX News has been sporting MacBook Pros?”
I noticed that. And I’m glad they didn’t cover up the glowing Apple logo with a pear like they do on some shows.
“The only relevant number is the overall: Apple has 3% market share globally.”
Is it now…. did you ever think that perhaps the company’s continued existence, even during the dark ages of the ’90’s was due to the fact that Mac penetration in certain markets was 80 to 90%, such as publishing and video editing? Does it really matter that a huge percentage of Windows machines are cash registers, kiosks and dumb terminals?
” . . . dumb terminals?”
You’re right. That might actually be a mute point.
Fox and Apple?
yes, the dumbing down has begun….
those numbers are not Apple fabricated. Apple receives those numbers from Gartner, for example. This also means that all vendors receive the very same data for their internal comparison. Apple receives as well Education % data for HP, Lenovo, Dell, Acer, etc. When Apple receives from Gartner that on Western Europe Education market, they have 20% CPU share, this is the same numbers HP receives for Apple. All vendors receive the same data. It is not Apple fabricated. Apple could as well declare the % of Lenovo, Dell, HP, etc at the same time. And if you wonder, yes, they are internally used to celebration “#1 in Edu market for Wester Europe”, and no vendor could contest that!