Charlie Sheen caught talking into upside-down Apple iPhone (with Jenny McCarthy)

Actor Charlie Sheen’s been caught talking into an upside-down iPhone — no, no, not an LG Voyager or HTC Touch, those are upside-down and backwards badly faked iPhones — while “acting” in a scene with Jenny McCarthy on a recent episode of the CBS show “Two and a Half Men.”

Over on Engadget, Ryan Block writes, “Seriously, please don’t make us start another feature series of dumbass celebs holding the iPhone upside down. We’d have to call it upsidedownPhone or something equally insipid, and who wants that?”

Full article with another photo here.

Phone? What phone? Boy, Jenny’s looking good these days, isn’t she?

47 Comments

  1. Every time I’ve seen someone using an iPhone on TV shows, which is several times now, they’ve always got it upside down. DUH!

    One of them was all pretend talking on the iPhone upside down and I noticed that the light of the screen didn’t turn off when he was talking into it. I guess the proximity sensor only works if you’re actually on a phone call (and are holding it right side up?).

  2. The proximity sensor only works when you are actually on a call. Of course the screen wouldn’t go dark on an iPod Touch; it doesn’t have a proximity sensor or phone components.

    Why is everyone so worked up about this? These actors are concentrating on acting, and it’s not like they are really receiving phone calls while filming. The conversations are part of the acting.

    I have an iPhone, and it is difficult to pick it up without looking at it and know which side is the top and which is the bottom unless you are actively feeling the phone to determine which side is up.

    Lighten up, people. It’s a frickin’ TV show.

  3. Having worked in the camera department for over 13 years myself, I would venture that the reason why iPhones would be held upside down is for the sheer fact of product placement/copyright/endorsement rules.

    The shiny Apple logo wold be too prominent if the phone was held the right way up so the fast and cheap way is to hold the phone upside down. That way there’s no issue about product placements/endorsements/logos that can pose to be a problem.

  4. @lbuschjr

    Or should I say; Captain Obvious?

    Thanks for the valuable info about the touch and, really, this is the first I’ve ever heard that actors are only acting.

    And what could be lighter than the majority of these comments talking about JM?

    wow.

  5. I worked in Southern Cal. for a company that had quite a few Hollywood celebs as clients about 20 years ago.

    The only dumber people are the celebrity worshippers, and unfortunately, there are a lot more of them!

  6. “The only dumber people are the celebrity worshippers, and unfortunately, there are a lot more of them!”

    I second that emotion. All the Sheens and Baldwins in un-Holywood are mouths without brains. If the script is good, so are they.

  7. In Charlie Sheen’s defense, I was in the Apple store in Sherman Oaks CA and helped him find an accessory for his own iPhone, so obviously he knows how to work one and which end to talk into. He was ACTING in a scene with JENNY MCARTHY. Would YOU care which position your prop phone was in?!

  8. Echo416 is correct- this is pure marketing- they cannot display the Apple logo without paying $$$$ to Apple.

    Look around- Apple kit is EVERYWHERE with the logos covered up in some way. This is an interesting phenomenon- Apple is one of the only companies whose products are instantly recognizable, even without logos. Maybe the only company.

    iPhones are in fact all over TV, but usually covered with some kind of case that obscures the logo.

    “attack” – of the Apple mindshare.

  9. I was wondering how long it would take b4 we started seeing it on TV shows. I’ve seen ’em on quite a few thus far, and I didn’t realize they were still filming for the regular seasons this late in the year either (in order for them to have iPhones, that is). Guess this will be as oft seen as Apple computers on TV now, huh? Don’t hurt my feelings any… until they let dumb stuff like this slide thru editing.

  10. iPhones are popping up everywhere on TV these days and I don’t know that I’ve actually seen one used with the correct finger controls. Usually it’s a shot like the one with Charlie Sheen. I have noticed them on CSI New York quite a bit this season also.

  11. Look around- Apple kit is EVERYWHERE with the logos covered up in some way. This is an interesting phenomenon- Apple is one of the only companies whose products are instantly recognizable, even without logos. Maybe the only company.

    Too true. Especially Mac notebooks in ads. They always have a paper sticky note over the Apple on the back of the screen, or else photoshop it to a uniform gray. The configuration of Apple’s patented hinge is always the give-away, as are the ports on the side and the overall thinness no one else can match.

  12. ron-

    “Un-Hollywood”? Holly wood is what magic wands are made of. Hollywood is the land of illusion and trickery. Seems to me that the above photo still meets that criteria. Not “spellbinding”, but certainly an illusion. Not sure how that is un-hollywood?

    MDN – serious

  13. Research shows that 4 out of 7 iphone users don’t know which way to hold the phone.

    In practice this has turned out to be a benefit rather than a problem, since most people don’t like to listen too much to their iPhone pushing fanboy acquaintances

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