Middlebronfman praises Apple’s iTunes Store, iPhone, iPod touch

Apple iTunes“Speaking at the GSMA Mobile Asia Congress in Macau, Edgar Bronfman told mobile operators that they must not make the same mistake that the music industry made,” Simon Aughton reports for MacUser.

“‘We used to fool ourselves,’ he said. ‘We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won,'” Aughton reports.

“Bronfman suggested that mobile companies have much to learn from Apple, despite being critical of and iTunes in the past,” Aughton reports. Bronfman also praised Apple’s iTunes Store, iTunes Wi-Fi Music Store, and iPhone/iPod touch.

Aughton reports, “Bronfman appears to be experiencing an epiphany when it comes to digital music. From threatening to withdraw from iTunes and suggesting that to drop DRM would be ‘without logic or merit,’ he is now heaping praising on Apple and recently opened a DRM-free section on Warner’s own Classics and Jazz music store.”

Full article, with Bronfman’s quotes regarding Apple’s iTunes Store, iPhone, and more, here.

[Thanks to MacDailyNews Reader “Tom S.” for the heads up.]

Circling the bowl ever more rapidly seems to be helping Middlebronfman quickly straighten out his thinking.


  1. The one advantage these big companies have is resources. They have the potential to offer services that look great, are easy to use and have great download speeds etc – professionalism. The radiohead thing it great, myspace is great, but when they’re new (at least) they can’t scale as quickly, they don’t have the behind the scenes teams to test heavily. Apple succeeded because they put their resources into making something that looked professional and reliable but that was also easy for anyone to use.

    Forgetting the (illegal) content that has made bittorrent so popular, if you have two services, one run by a big company, one by a startup, they both have the same content but the one run by the big company is easy to use, reasonably priced, and in the case of the internet – fast, whilst something like bittorrent is (relatively) complex to really use and of varying speed, then people are going to use the one run by the big company.

    If they do their jobs right, they can take advantage of everything the internet has to offer and make it the preference of the consumer. Very much like apple are doing. There are cheaper music players, players with better raw specs, but people use the iPod and Apple are raking in the cash.

  2. Just sell everything through every store. In lieu of a brain, something it likely to sell.

    The digital market is as much complementary as competitive. It is true we may buy a digital track instead of a CD. But it is also true that we might buy the CD for a present for a friend for Christmas after buying the download.

    I think the stalemate in the TV/videos market is the powerful pressure being put on Hollywood by the cable companies. Sell video through Apple, Hulu, Amazon, Walmart, etc and flood the market with standard-priced DRM-free, Win/Mac-compatible shows and let the consumer decide who wins.

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