“There’s always more to Dr Pepper. Consumers want enhanced access to fun and games on their iPhones, and Dr Pepper will be the very first to deliver it to them,” explained Andrew Springate, vice president of Dr Pepper marketing, in the press release. “With the launch of this advergame, Dr Pepper can interact virtually with its consumers anytime, anywhere through their iPhones.”
Developed by Imaginuity New Media, the game will follow the “match three” format (swap adjacent pieces to match three or more). Unlike other games, the Dr Pepper game will not be affected by iPhone software updates, as it is accessed via the Safari browser.
Consumers will not be required to download the new Dr Pepper advergame – gamers can gain access by simply browsing to http://www.drpepper.com/matchcaps.
Apple announced last week plans to distribute kits to third party application developers in February. Dr Pepper plans on converting the game for download to the iPhone once the developer kit is made available in the spring.
Source: Dr Pepper