Dr Pepper debuts first-ever ‘advergame’ for Apple iPhone

Dr Pepper has released Matchcaps, the first-ever advergame designed specifically for the iPhone Safari browser.

“There’s always more to Dr Pepper. Consumers want enhanced access to fun and games on their iPhones, and Dr Pepper will be the very first to deliver it to them,” explained Andrew Springate, vice president of Dr Pepper marketing, in the press release. “With the launch of this advergame, Dr Pepper can interact virtually with its consumers anytime, anywhere through their iPhones.”

Developed by Imaginuity New Media, the game will follow the “match three” format (swap adjacent pieces to match three or more). Unlike other games, the Dr Pepper game will not be affected by iPhone software updates, as it is accessed via the Safari browser.

Consumers will not be required to download the new Dr Pepper advergame – gamers can gain access by simply browsing to http://www.drpepper.com/matchcaps.

Apple announced last week plans to distribute kits to third party application developers in February. Dr Pepper plans on converting the game for download to the iPhone once the developer kit is made available in the spring.

Source: Dr Pepper


  1. Its a good game, nothing original though.

    Played it a few times and its the sort of game that will do well on the iPhone.

    But strip the game away and all it is is a fizzy drink promoting itself through a game.

    Not exactly a ‘rocket science marketing idea’ either…

  2. I saw an episode of Ernie & Bert with the very same board!

    Bert needed one last pop cap to complete his collection.
    And Ernie provides him with the Figgy Fiz bottle cap.

    Dr. W. Figgy Fizhzr

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