SMU Cox School of Business dumps PCs for Apple Macs

The SMU Cox School of Business is officially making the switch from PCs to Macs. More than 30 classroom podiums have been retrofitted with Mac minis, while around 100 lab computers have iMacs. All platforms dual-boot both Windows XP and Mac OS X Tiger.

“By installing Intel Macs, we’re enhancing and diversifying our computer platforms by keeping Windows XP while adding OS X,” said Allen Gwinn, senior director of technology for the Cox School, in the press release. “Upgrading to Apple platforms is the only way to do this.”

With Microsoft’s rollout of Office 2007 and Windows Vista, both Office 2003 and 2007 on the Windows side of the Macs have been installed, with Office 2004 on the OS X side.
“Obviously, our primary goal is service,” said Gwinn. “We believe that, by diversifying our computing platforms, we will enhance the experience for faculty and students, many of whom are walking in the door with Apple platforms.”

Upgrading to Macs is in step with current user trends. While Microsoft has historically claimed over 90 percent desktop penetration, SMU Cox reports about 20 percent Mac use by its students and expects this number to increase, which could signal a trend reversal in desktop market share. The integration of Intel Mac platforms will allow the school to remain consistent with computing trends whichever direction the trend takes.

“Computers have become indispensable tools for the modern business worker and 21st Century organizations,” said Amit Basu, SMU Cox chair of the Information Technologies and Operations Management Department and the Charles Wyly Professor of Information Systems. “Moving to an environment where low-level limitations such as operating systems and drivers disappear will make people more productive and organizations more integrated and effective. The combination of Intel-based Macs and modern virtualization technologies is a big step in this direction, and thus places the Cox School at the forefront of current computing trends.”

The school will continue to support all platforms and hardware, including Windows XP, Windows Vista and Macs.

SMU’s Cox School of Business offers a full range of business education programs, including BBA, full-time MBA, Professional MBA (PMBA), Executive MBA (EMBA), Master of Science in Management (MSM) and Executive Education. The school also offers a number of unique resources and activities for students, ranging from its Business Leadership Center (BLC), Caruth Institute for Entrepreneurship, Maguire Energy Institute and American Airlines Global Leadership Program (AAGLP) to its Associate Board executive mentoring program and an international alumni network with chapters in more than 20 countries. SMU Cox is ranked among the top business schools nationally and internationally by major publications, including BusinessWeek, The Economist, Financial Times, Forbes, The Wall Street Journal and U.S. News & World Report.

Source: SMU Cox School of Business

[Thanks to MacDailyNews Reader “BuriedCaesar” for the heads up.]


  1. Let’s give the SMU guru’s credit where it is due, they are hedging their fence in a way others have been hesitant to.

    The upshot of this is that all their students will be trained on a Mac whatever OS they use, meaning that they will be the future movers and shakers in industry demanding their employers invest on platforms they are comfortable working with.

    So in a few years time, it will be M$ 20% against Mac 60% on the basis that M$ will retain that margin from legacy users through Mac/Intel, others will comprise Linux and Google for users who do not wish to pay for software.

  2. “Moving to an environment where low-level limitations such as operating systems and drivers disappear will make people more productive and organizations more integrated and effective.”

    Never have truer words about Winblows been written.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.