“Next to the Beatles, the most common Apple iTunes rumor has got to be movie rentals. From the day the first video iPod appeared there has been speculation about it. Now, there is actually evidence beyond ‘unnamed sources’ to suggest it may be a reality soon,” Seth Gilbert reports for SeekingAlpha.
“The most definitive proof a rental service may be in the works was accidentally discovered this weekend by a user trying to report a problem with iTunes. David Watanabe published a screenshot on photo sharing site Flickr that showed an iTunes drop down menu of subject headings that included a rental subsection. According the reports spreading virally around the net, the image, which explicitly references rentals, was taken from live iTunes installations and confirmed by other users as well. It has since been removed,” Gilbert reports.
“The fact that rental related content made it into iTunes is the best evidence yet that an arrival may be soon. Like the Beatles coming to iTunes, rentals are less a question of if than of when,” Gilbert reports.
More in the full article here.
AppleInsider reports, “The most recent report on the matter came courtesy of the Financial Times, which reported in June that Apple was in advanced talks with Hollywood’s largest movie studios about launching an online film rental service to challenge cable and satellite TV operators.”
AppleInsider reports, “According to the report, individual films on the iTunes service would fetch $2.99 for a 30-day rental and would be governed by digital rights-management software that would allow users to transfer the movie ‘from a computer to at least one other device such as the video iPod or iPhone.'”
Full article, with image of the iTunes drop-down menu, here.
[Thanks to MacDailyNews Reader “Linux Guy And Mac Prodigal Son” for the heads up.]