Apple today announced it sold its one millionth iPhone yesterday, just 74 days after its introduction on June 29. iPhone combines three devices into one-a mobile phone, a widescreen iPod, and the best mobile Internet device ever-all based on Apple’s revolutionary multi-touch interface and pioneering software that allows users to control iPhone with just a tap, flick or pinch of their fingers.
“One million iPhones in 74 days-it took almost two years to achieve this milestone with iPod,” said Steve Jobs, Apple’s CEO, in the press release. “We can’t wait to get this revolutionary product into the hands of even more customers this holiday season.”
Apple has hit the first of their two publicly-stated goals: 1 million iPhones sold by the end of September 2007 (21 days early). Apple also has a goal (however laughably conservative it may be) of selling 10 million iPhones in calendar 2008.
Apple CEO Steve Jobs said in his Macworld Expo 2007 keynote address that Apple would set the goal of selling 10 million iPhone units in 2008, the first full year on the market. (Macworld Expo 2007 iPhone Introduction: Jobs’ remarks on iPhone goals begin at 1:15:52 into the QuickTime video). On July 25, 2007, during Apple’s conference call discussing Q3 – 2007 financial results, Apple CFO Peter Oppenheimer reiterated Apple’s goal of selling 10 million iPhone units in “calendar 2008.” (Apple’s Q3 07 Apple Quarterly Results Call: Oppenheimer’s remarks on iPhone goals begin at 6:05 into the QuickTime audio stream).
Going forward, Apple’s iPhone price reductions and launches outside the U.S. will change much about these figures, but here’s what we know today about Apple’s position in the market:
• Apple sold an average of 13,514 iPhone units per day in each of the first 74 days (mostly at launch prices)
• Without taking the price cuts into account, Apple will sell 1.233 million iPhones in the first quarter.
• Using the latest numbers Canalys has available on their website (Q4 2006 – Holiday Quarter):
– Apple (with summer U.S. sales only) outsold Sony Ericsson’s worldwide holiday smartphone unit sales (1.137 million units, 5.1% market share)
– Apple (with summer U.S. sales only) outsold Palm’s worldwide holiday smartphone unit sales (1.211 million units, 5.5% market share)
– Apple (with summer U.S. sales only) places just behind Motorola’s worldwide holiday smartphone unit sales (1.463 million units, 6.6% market share)
– According to Canalys, Nokia led with 11.114 million “smart mobile device” shipments in Q4 2006 (50.2% share); RIM was second with 1.829 million (8.3% share).
(Note that we are comparing projected Apple iPhone sales in Q3 2007 (summer) to Q4 2006 (holiday) figures for others because they are the best numbers we have available to us at this time. We conduct this exercise in order to give some sense of where Apple stands in the market.)
With the iPhone’s stunning price cut, the ramp up around the world soon to begin, and the holiday season approaching, you can see just how quickly, viciously, and gluttonously Apple has moved into the world of smart mobile devices.
There’s no chance that the iPhone is going to get any significant market share. No chance. – Microsoft CEO Steve Ballmer, April 30, 2007
[UPDATE: 1:40pm EDT: Corrected Nokia Q4 06 unit sales as per Canalys.]
Might be a good day for AAPL’s stock.
Are they going to drop the price again?
I believe this is well before the end of the quarter, am I correct?
20 days left and the price is 200 dollars cheaper, anyone want to say 1.25 million before quarter end?
what was their original prediction for iPhone sales? wasn’t it one million by the end of the year?
MDN Word: air, as in where apple stock prices will be
I thought it was 1 million by the end of the first quarter?
okay, so it was even earlier than I thought. cool
I am in Canada. and because I can’t wait for the s$#@&* Rogers to roll the iPhone. i bought the new iPod touch
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Does that mean that the Mac OSX market share has increased by 1M in the last 74 days? wait for the iPod touch.
They are not going to sell 10M next year. 1M in 74 days means they will only sell 5M in 365 days unless sales pick up allot.
I recently was in a Rogers store (actual Rogers store, not one run by The Source) asking about iPhone availability in Canada and I was told that “It isn’t gonna happen anytime soon because Rogers won’t budge on the price of data plans. The AT&T;deal with Apple for low cost data plan won’t happen because data rates in Canada are far to lucrative. What AT&T;will live with for $20 per month, Rogers would expect to get $250 per month.”
All in all, the MDN Magic Word fits well… Rogers (and Bell Mobility) continue to act in a “trying” manner gouging users at every turn.
@ me
I’m sorry, but u r an idiot.
These sales r in America alone.
Think global.
at “me”
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your calculations are wrong. you’re talking only about the US market not the world. it’s OK. i understand, it’s morning
Not 10M in U.S.A., the customer base will start to include some of the rest of the world. THAT will make a huge difference.
People who use “r” for are would be a better example of an idiot
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actually, i think it make sense if Jobs said that Apple can sell 10 mil iphone by 2008. 1 million is US sales only, not accounting worldwide sales like Japan, Taiwan, and other countries. When i was in Taipei during Computex, many people carry (especially teenager) sony ericsson phones (with walkman features) in subways. There is tremendous prospect in asia.
How long before Apple sold 1 million iPods?
@me
Apple’s goal was not to sell 10M in 365 days, but rather to sell 10M by the end of next year INCLUDING this year.
@me
You’re forgetting the global market, plus the effect of the price drop, plus the fact that we still have about 110 days left in 2007. If you _just_ add the extra days of 07 into the mix, you end up with Apple selling 6.42 million more phones by end of 08. That would be 7.42 million phones without taking into account the price drop or the larger global market.
I don’t think they’ll be having any problems hitting that 10 million goal.
I wish someone would interview Steve Balmer and Ed Colligan regarding the iPhone’s success now.
The official statement was 10 million phone by the end of 2008. That gives them 3 main surge buying opportunities. The product launch and 2 holiday shopping seasons. Also who doubts a strong possibility of iPhone 2.0 next Summer/Fall?
Ten million sounds like a conservative estimate. You know they will make less iPhones than they can sell and even if they wanted to sell ten million they would aim a little higher to make up for faulty units, distribution complications, factory issues, etc. Microsoft’s Windows may dominate the desktop and laptop markets but Apple’s OS X has started taking over the phone market.
MDN — please clarify on this post and future postings about the 10 million in 2008. Does this means Apple’s FY 2008 or CY 2008?
With Safari on the Mac and Windows, the iPod Touch and the iPhone, I’d like to see browser share numbers by the end of ’07. It’s got to eat into IE and FF at some point.
“If you _just_ add the extra days of 07 into the mix, you end up with Apple selling 6.42 million more phones by end of 08. That would be 7.42 million phones without taking into account the price drop or the larger global market.”
also without a large unknown of holiday spending.
is an iPhone a holiday ticket item? how much will a price cut help? is an iPhone a big gift item? a gift to self item?
the other question is acceleration. is it like the iPod in that the more they are seen the more they are accepted and the more the sales rise?
there are a lot of unknowns here, and Apple would prefer to under predict. i think that is why we see a 10 million figure. i wouldn’t be surprised to see them double it if all goes well and the increased production drops the price again.
the real big item for the holidays though i think is going to be the new nano. video on an incredible screen for under 200? if they make ANY profit on them, they are going to be printing money with those things…..
YEEEEEEEEEEAAAAAAAAAAAAGHHHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
iPhone ROCK!!!!!!!!!