“As the recording industry wakes up from its summer slumber and starts thinking about what will motivate the consumer for the holiday selling season, the major labels are getting ready to launch the ‘ringle,’ which combines the mostly defunct single format with ringtones,” Ed Christman reports for Billboard.
“Each ringle is expected to contain three songs — one hit and maybe one remix and an older track — and one ringtone, on a CD with a slip-sleeve cover,” Christman reports. “Sony BMG Music Entertainment, which came up with the ringle idea, and Universal Music Group are going to be the first out of the box with ringles. The former will unleash 50 titles during October and November, while UMG will have anywhere from 10 to 20 titles ready.”
“Sources suggest the ringle will carry either a $5.98 or $6.98 list price,” Christman reports.
Full article here.
Why don’t the music cartels just start trying to sell typewriters or cotton gins or something equally as relevant?