Music industry to try ‘ringle’ format

“As the recording industry wakes up from its summer slumber and starts thinking about what will motivate the consumer for the holiday selling season, the major labels are getting ready to launch the ‘ringle,’ which combines the mostly defunct single format with ringtones,” Ed Christman reports for Billboard.

“Each ringle is expected to contain three songs — one hit and maybe one remix and an older track — and one ringtone, on a CD with a slip-sleeve cover,” Christman reports. “Sony BMG Music Entertainment, which came up with the ringle idea, and Universal Music Group are going to be the first out of the box with ringles. The former will unleash 50 titles during October and November, while UMG will have anywhere from 10 to 20 titles ready.”

“Sources suggest the ringle will carry either a $5.98 or $6.98 list price,” Christman reports.

Full article here.

Why don’t the music cartels just start trying to sell typewriters or cotton gins or something equally as relevant?

40 Comments

  1. A what?!?

    Ringle?!?

    A CD case?!?

    I haven’t bought a CD since Christmas because it was a Christmas CD that I couldn’t get on iTunes. (The Percy Faith Christmas CD only has a Partial Album on iTunes. I hate that.)

  2. “As the recording industry wakes up from its summer slumber”, – nah, they are dreaming, still well asleep.

    The etymology of ringle has more to do with wringer, (as in put you through the wringer) and wrinkle, surprisingly not linked to wringer. They thought of ringer but seriously who’d buy a ringer? On second thoughts maybe some Winkers would, their OS is. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  3. That’s an ok idea – seriously!!!

    But here’s a better one:
    Include stickers and fan club info in the booklet, mingled with low-fi concert footage right there on the CD.

    If anyone knows anyone at Sony BMG Music Entertainment, i’m looking for a job, and my above idea is just a small sampling of what i’ve got up in the attic.

  4. $6 for a single music tune and a ringtone. ?????

    What an Ultra-maroone.
    What a Nin-cow poop.

    That is so yesterday. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
    Have the song, get a ringtone for 99 cents.

    But what bothers me is that the writers just cannot put one and one together and mention the iPhone ringtones for 99 cents. ???

    Writer vs journalist. Maybe??

    en

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