Survey: Apple iPhone nabs unprecedented 92% satisfaction rating (plus likes and dislikes)

“Carton and Jim Woods report of 74 Apple iPhone owners are in, including what these early adopters liked best and disliked most about the new multifunctional device. We also asked 3,000 non-owners about their future cellular purchase plans,” Paul Carton and Jim Woods report for ChangeWave.

“The Alliance survey was conducted July 18-25, 2007, less than a month after the iPhone’s release, and the findings are good news for Steve Jobs and company,” Carton and Jim Woods report.

“Seventy-seven percent of Alliance members who own an iPhone reported that they are very satisfied with the device, and another 15% said they are somewhat satisfied, for a combined 92% satisfaction rating — the best we’ve seen for a cellular phone device,” Carton and Jim Woods report.

“To put this in perspective, in our most recent consumer cell phone survey, we also received satisfaction ratings on the other leading cell phone manufacturers, and the closest competitors to the Apple iPhone in terms of customer satisfaction were Research In Motion — 50% said they were very satisfied — and Sanyo — 48% said they were very satisfied,” Carton and Woods report.

What did iPhone owners like best about their iPhone? 66-percent chose “integration of cell phone, iPod, and Internet browser.”

What did iPhone owners dislike the most? 35-percent chose “speed of AT&T’s EDGE network.” (Big surprise.)

Carton and Woods report, “When we asked about additional iPhone features they’d like to have, owners pointed to voice recognition (15%) as the No. 1 thing missing from their iPhone, followed by personalizing features (13%) and GPS (13%).”

Carton and Woods report, “In one of the most positive overall survey findings, 89% of owners said they would recommend the Apple device to a friend or colleague.”

More info, likes, and dislikes in the full article here.

36 Comments

  1. 100.6% of iPhones are sold to the Geek Base. This is guaranteed and you can stamp it in wax and add a gold seal. Do not question this statement because you will be X% wrong. You DO NOT want that to happen.

  2. @ Skewed?

    > No, Apple sold 270,000 iPhones in the first two days.

    I said the first 2.25 days. That’s 6 hours on Friday and Saturday and Sunday. Since Apple has NOT released sales for Sunday, my number of half a million is as valid as any. Besides, this survey was NOT taken after the first two days. It was taken after the first month. By that time, Apple had sold far more than half a million iPhones. If you think mostly Mac users and Apple fans bought it by that time, you’re crazy…

    Regardless of the actual number of satisfied customers, it is clear that overall reaction to the iPhone has been far superior to other devices of its type.

  3. “When we asked about additional iPhone features they’d like to have, owners pointed to voice recognition (15%) as the No. 1 thing missing from their iPhone, followed by personalizing features (13%) and GPS (13%).”

    How about searchable contacts and a to-do list app?

  4. I think Apple have done pretty well for the first release.

    Being in Europe, it’s much easier to change handsets and so it will be interesting to see what will happen when they release iPhone here, since we all tend to have the latest handset with all the groovy features.

    Strikes me that Apple can fix most iPhone gripes with software updates, which is excellent news.

    My top 3 lacking features would be:

    [1] Cut/Paste
    [2] Battery
    [3] Bluetooth

    Please sign this to ask Apple to open the Bluetooth profiles up.

    Out of interest, does anyone ACTUALLY USE voice recognition for dialing numbers??

  5. “Out of interest, does anyone ACTUALLY USE voice recognition for dialing numbers??”

    YES!! That is the main reason I have not bought an iPhone yet. I use my Bluetooth earphone and my v710 voice dialing ALL the time. I drive a 5speed an don’t even have to touch my phone to make or answer a call.

  6. “. . . for dialing numbers??”

    What’s a dial? Is that like a scrollpad?

    (j/k) ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    (I remember when businesses could prevent unauthorized calls with a metal lock on the phone dial. Life was so analog.)

  7. You said, “Mac users, and more generally Apple customers, tend to be ultra-forgiving of Apple and ultra-critical of everyone else. I’d wouldn’t be surprised if a large portion of that sample merely checked every favorable choice just to pump up the numbers. That tends to happen with customers who form an emotional attachment to their toys.”

    Boy, that so sounds like those MS loving guys. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    I am sure Best Buy and CompUSA and Walmart all have much better services. . . . . OH wait, they have NOTHING. You send it it, they charge you for repairs, even if its not broke, cause you used the system. (OK, sometimes its better than that, but read the reports, NOT USUALLY> 🙁 )

    Did you read the article about the lady that had her iPhone stop ringing suddenly. She lost her users manual so she went to the Genuis Bar and they could not fix it right away. So, her husband went back in and talked to them. The manager pointed out that “IF you turn of the ringer with the swithch, it stops ringing until you turn it back on. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> )

    The moral of the story to all those MS trolls here and to all the Apple fans is to take a moment and remember JUST HOW SUPERIOR Apple support, equipment, service is over all. Sure they mess up once in a while. But if you look at everything they have done (and think back before they first did it) Apple deserves that 77 (iPhone) to 92 (other Apple products) approval rating.

    And if you ever really get pissed at Apple, just remember, you could have been stuck with Vista and Zune as the best option you could get. (OH MY GOD, even I scared my self with that thought!!! LOL )

    en

  8. Not sure to whom I’m replying, as you didn’t use your name in the “NAME” field.

    >Apple fans is to take a moment and remember JUST HOW SUPERIOR Apple support, equipment, service is over all.

    Bad experience 1: Had an iPod battery crap out on me within a year of purchasing it… Apple made it difficult to replace it, grilling me about “how” I used it.

    Bad experience 2: I was traveling the US and needed to buy 3 MacBook Pros. Problem was I was in a state that charged sales tax, but gave exemptions to those from out-of-state… like me. So I ordered via Apple online – I purchase via the business sales channel – and was assured that I would get the exemption. “Just fax in the form” the salesperson says.

    So I did… 12 times!!! Over the course of 6 months!!! That’s all in addition to the 20 or so phone calls I’ve graced Apple with – all the while being polite and patient. That transaction ended up costing me $700 more than it should have!

    So… step off the high-horse! Every… EVERY… business has its shortcomings and specific points in time.

    That’s the real moral of the story!

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