Survey: Apple iPhone nabs unprecedented 92% satisfaction rating (plus likes and dislikes)

“Carton and Jim Woods report of 74 Apple iPhone owners are in, including what these early adopters liked best and disliked most about the new multifunctional device. We also asked 3,000 non-owners about their future cellular purchase plans,” Paul Carton and Jim Woods report for ChangeWave.

“The Alliance survey was conducted July 18-25, 2007, less than a month after the iPhone’s release, and the findings are good news for Steve Jobs and company,” Carton and Jim Woods report.

“Seventy-seven percent of Alliance members who own an iPhone reported that they are very satisfied with the device, and another 15% said they are somewhat satisfied, for a combined 92% satisfaction rating — the best we’ve seen for a cellular phone device,” Carton and Jim Woods report.

“To put this in perspective, in our most recent consumer cell phone survey, we also received satisfaction ratings on the other leading cell phone manufacturers, and the closest competitors to the Apple iPhone in terms of customer satisfaction were Research In Motion — 50% said they were very satisfied — and Sanyo — 48% said they were very satisfied,” Carton and Woods report.

What did iPhone owners like best about their iPhone? 66-percent chose “integration of cell phone, iPod, and Internet browser.”

What did iPhone owners dislike the most? 35-percent chose “speed of AT&T’s EDGE network.” (Big surprise.)

Carton and Woods report, “When we asked about additional iPhone features they’d like to have, owners pointed to voice recognition (15%) as the No. 1 thing missing from their iPhone, followed by personalizing features (13%) and GPS (13%).”

Carton and Woods report, “In one of the most positive overall survey findings, 89% of owners said they would recommend the Apple device to a friend or colleague.”

More info, likes, and dislikes in the full article here.

36 Comments

  1. Interesting… I know it’s a small sample size, but try selling this headline to the people waiting at the f*ing “Genius Bar” because their iphone was completely dead. All the while they took my less than 2 weeks old macbook for repairs because of unusual and annoying vibrations. =( Used to be nice when all there was less on the bandwagon.

  2. The problem with these results is that most of the “early adopters” are Apple/Mac geeks who rarely have anything bad to say about an Apple product.

    Once more of a mainstream buyer starts nabbing up iPhones, those satisfaction ratings will likely stumble a bit.

  3. > The problem with these results is that most of the “early adopters” are Apple/Mac geeks who rarely have anything bad to say about an Apple product.

    Nonsense. Apple sold half a million iPhones during the first 2.25 days. It went WAY beyond the Apple/Mac geek-base. Since then, even more “mainstream” buyers have bought the iPhone.

    The 8% that were not satisfied were probably griping about AT&T customer support.

  4. EDGE has been fine for me. It’s the WiFi that has been much more problematic.

    But my single biggest gripe is that the frequency that AT&T uses for GSM in my “5-star coverage” area (next to Arlington Cemetery) has no building penetration making my iPhone next to useless at home.

    Apple needs to add a GSM repeater to their product line-up or build those capabilities into the next Airport Express.

  5. “Nonsense. Apple sold half a million iPhones during the first 2.25 days. It went WAY beyond the Apple/Mac geek-base”

    @Ken1w

    No, Apple sold 270,000 iPhones in the first two days. We have no idea what Sunday and the following weeks have been like.

    And Apples “geek” base has to be at least 1 million.. The majority of first weekend purchasers likely fall into the hard-core geek base..

    I waited in line at the Apple store Irvine Spectrum and out of hundreds of people (apart from the occasional teen-ager,) 8/10 of the people in line were what most people would call “Apple Geeks.”

  6. really? all the sale were to the geek base?

    i know a LOT of Mac geeks, none of them bought iPhones in the first 5 days. i know 4 iPhone users, 3 of them have never owned a Mac.

    granted that is an even smaller sample, but if you are going to pull numbers out of your a$$, so can i….

    …and mine have an actual basis.

  7. “really? all the sale were to the geek base”

    Yep, every single one, that’s what I said isn’t it? NOT.

    Try taking the reading comprehension 101 course at your local adult high school and then come back and try to argue.

  8. Calm yourselves gentlemen please.

    Mr Skewed is likely correct that satisfaction figures will slip once the iPhone sales mature.

    However, Mr Skewed is not correct in being so quick to type spite when he is offended.

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