Live coverage of Apple’s August 7, 2007 special media event

Apple StoreApple’s special “Mac-centric” media event begins today at 10am PDT/1pm EDT at the Apple Town Hall on Apple’s Cupertino, CA corporate campus.

Live updates in reverse chronological order:

• End of event.
• Q: Multi-touch on Macs? Jobs: Makes sense for iPhone, not sure it makes sense for Mac. Classify it as a research project.
• “There’s some stuff in our industry that we wouldn’t be proud to ship; that we wouldn’t be proud to recommend to our family and friends. And, we can’t do it; we just can’t ship junk.” – Steve Jobs
• Jobs promises some news about Apple TV soon – not today, though.
• Jobs: Google and Apple are working closely together – they’re buying a lot of iPhones at Google.
• Mac mini gets refresh – speed bump today – will be on Apple website shortly
• Jobs moves to Q&A session…
• iWork ’08 – US$79, available today.
• “Flexible Canvas” – multiple tables on single page
• Columns can be sorted and filtered
• Easy spreadsheet printing – (Chairs have to be flying in Redmond.)
• Jobs Demos “Numbers” – Jobs: “Spreadsheet for the rest of us.”
• “Numbers” features “Intelligent Tables” for easy formulas – Excel-compatible.
• Jobs debuts “Numbers” – new spreadsheet app for iWork ’08
• Pages now offers distinct word processor mode – for those that just want it to be a WP – page layout mode for those that want it…
• Keynote features new text effects and transitions
• Keynote upgrades with new themes – instant alpha channel for easy overlays
• iWork ’08…
• 1.8 million copies sold of iWork to date
• .Mac upgraded to 10GB storage – $99.95 annual membership stays the same.
• GarageBand: 24-bit audio, multi-take recording…
• Immediately: all new Macs include iLife ’08. Jobs: Save $79, buy a new Mac today!
• iDVD – new themes, better performance
• iWeb – personal domain support added
• iWeb’s Live Web Widgets let you embed Google Maps, for example, directly into your web pages…
• iWeb – can sign up for Google Adsense from within app
• Jobs uploads movie to a .Mac Web Gallery, higher resolution than a DVD.
• Can encode movies in multiple resolutions for viewing in Web Gallery, on iPhone, etc.
• Jobs demos iMovie – making a movie quickly…
• As with iPhoto, you can “skim” clips from main library w/o playing – can just scrub through (like a real video editor)
• Publish to YouTube directly via iMovie.
• Integrated with .Mac as with iPhoto – can view and share via Mac, .Mac, iPhone, iPod, Apple TV…
• New interface – very quick, polished movie editing
• iMovie is an all-new app – new icon… HD capable…
• .Mac Web Gallery behaves like iPhoto on your desktop – full-featured experience
• Others can contribute to Web Galleries – via iPhones, Macs
• One-button photo sharing – “rich Web 2.0 experience.” iPhone, your Mac, .Mac – all synced
• iPhoto and .Mac – “Web Gallery” – works with iPhone, too.
• Apple has over 1.7 million .Mac members…
• Option to hide and show photos – Jobs demos iPhoto
• iPhoto “events” makes large photo libraries manageable – organize into “events.”
• iLife ’08… Biggest jump since iLife was introduced
• New thin matching keyboard with 2 USB posts – optional wireless (Bluetooth) available – as seen previously (it was real) – with dedicated keys for Dashboard, Expose, etc.
• 24″ – $1799, 20″ – $1199 and $1499
• Intel Core 2 Duo processors, up to 2.8 GHZ, up to 4 GB of memory, up to 1TB storage
• iSight built-in
• Easy to add RAM. SuperDrive, 3 USB 2.0 ports…
• iMac – aluminum, glossy. FireWire 400 and FireWire 800. 20-inch and 24-inch models…
• Showing slide of Mac vs. PC industry growth over past 12 month period.
• Start off talking about the Mac today – Mac is growing 3x the industry over past year.
• Steve Jobs take stage: Good morning.
• Press being seated – waiting for event to begin…
• 9:51am PDT: Apple Store now offline.
• 9:45am PDT: Event due to begin in 15 minutes.

– – –

We expect the “Mac Web” to be pummeled today, so here are links to other sites offering live coverage of the Apple event:

• Engadget
Gizmodo
MacNN
The Mac Observer
Macworld
SlashGear
Stuff.tv

We will add to this list with more links throughout the morning. If you have a link for live coverage of the event, please email webmaster@macdailynews.com for inclusion on the above list.

44 Comments

  1. Oh SH*T GLOSSY DISPLAYS?

    WILL APPLE EVER THINK OF THE CHILDRENS RUINED EYESIGHT FROM GLOSSY DIPSLAYS?

    This has been scientific fact. Glossy displays produce a reflection, two images, one your trying to see and the one that is the reflection.

    Because one is slightly out of focus than the other, namely the reflection, your eyes are constantly focusing from one to the other. This causes intense eyestrain which leads to headaches, sore eyes and yes POOR EYESIGHT AND GLASSES!!!

    Glossy screens are hazzards to our health!!!

    MDN Word “schools” How ironic.

  2. note to certain posters:

    if you post in the same lame BOLD style over and over about the same topic, we don’t think there are hordes of people having the same opinion, just one idiot….

    MW: “step” away from the keyboard….

  3. from the Q&A session:

    Q: How is the Mac Mini doing? And are you updating it?
    A: We are refreshing the Mac Mini and making it even faster. It’s already in the online store…

    well, it sure isn’t as of right now…but still this is fantastic news for all powerusers (3d/VFX) with the need for an affordable renderfarm.

  4. He said they include iSight. He said “all in one” is where it’s at.

    Wake up people.

    these are the coolest desktops on the market. And iLife is the best productivirty package at any price.

    Go Apple.

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