Report: O2 has won exclusive rights to Apple’s iPhone in UK

“O2 expects the launch of broadband and Apple’s iPhone to maintain its momentum during the second half of the year, after it outperformed the market over the past three months,” Nic Fildes reports for The Independent.

“O2 refused to confirm that it has won the right to sell Apple’s music-oriented handset exclusively in the UK, despite evidence appearing in source code on Carphone Warehouse’s website,” Fildes reports. “Peter Erskine, chief executive of O2, said: ‘We’re excited about this product and we certainly hope to be marketing it later in the year when it launches.'”

“O2 is the UK’s largest mobile phone operator, and grew its sales by over 10 per cent in the three months to June,” Fildes reports.

Full article here.

[Thanks to MacDailyNews Reader “Hugh” for the heads up.]

17 Comments

  1. Excellent news!!

    Im with O2 and havent upgraded my phone for 2 years – so guess whos gonna upgrade to an iPhone at the end of the year!

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  2. YES! As an 02 customer for the last 5 years I’m gonna be gettin me a sweet deal when the iPhone comes out!

    Never had a problem with 02, I even get a signal in Snowdonia!

    Cannot wait!!!!

  3. I know someone who’s on O2 business and they have just been pressured into upgrading or loose it kinda deal! He got the prada in the end.

    O2, i’m guessing, will be trying to save the new iPhones for new customers… same as every company does… They offer new customers far better deals than if your already with them.

  4. @Rob Nash
    “O2, i’m guessing, will be trying to save the new iPhones for new customers… same as every company does… They offer new customers far better deals than if your already with them.”

    Before the US iPhone launch there was the same speculation about AT&T. It turned out not to be true. Anyone, current customer or new, had/has the same opportunity to obtain the iPhone.

  5. If you read carefully the article, nothing is confirmed or annouced yet. 02’s chief executive says: “We’re excited about this product and we certainly HOPE to be marketing it later in the year when it launches.”

    02 even declined to confirm they had won the exclusive rights.

    Of course, if you talk strategy, the iPhone would be a plus in their market share growth, but it’s no done deal yet. Ask a Vodafone exec. what he thinks, he’ll probably just say exactly the same.

    That doesn’t mean O2 hasn’t won the rights, just that nothing is confirmed or announced, so the article’s title is a little enthusiastic and misleading.

    Dob

  6. Hopefully o2 will persuade Apple to go with a 3G handset right from the off – or I’ll hold off upgrading for a few months until they introduced one.

    I doubt there’ll be much of a discount on the iPhone handsets for upgrade customers though… 🙁

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