“The iPhone was unveiled by Apple Chief Executive Steve Jobs in January at the annual Macworld conference. Since then, word of its arrival has reached the masses through thousands of newspaper and magazine articles and hundreds of rumors spread by Apple enthusiasts online. An army of devoted technophiles has spread the word even more as they salivated over the smallest details,” Tricia Duryee and Kristi Heim report for The Seattle Times.
“With the phone’s launch drawing near, there are signs that it may be living up to the hype. Lines have started to form in New York and San Francisco, and early reviews by selected journalists from national newspapers generally lauded the device, with some qualifications,” Duryee and Heim report.
“Apple is selling something that oozes fun, a sense of style and excitement — in many ways a reflection of Apple itself. That image is what marketing experts point to in explaining how the company has swooped into the hypercompetitive device market so quickly and captured the limelight,” Duryee and Heim report. “As frenzied as the buzz around the iPhone has become, it hasn’t come at much cost to Apple.”
Full article here.
That article was dumb – those writers don’t know squat about Apple.
Those simple yet effective commercials also did the trick!
The buzz was generated by the wildly innovative and completely new product design. No one becomes interested in an update or redesign of an existing product, but the iPhone is a whole new type of device implemented in a unique (and flashy) way. More hype and buzz was likely generated by the army of detractors than by any of Apple’s ads.
>Those simple yet effective commercials also did the trick!
the skateboarding dog did it for me… you don’t get skateboarding dogs on other phones.
> the skateboarding dog did it for me… you don’t get skateboarding dogs on other phones.
Would have been great also if they use the Dramatic Chipmunk!
Some more iPhone campers:
http://content.zdnet.com/2346-9595_22-92674-1.html
Loved the shot with people in rain-gear with umbrellas.
You got that right, Sharky. While all the publicity may lead to big sales right at the launch, the biggest buzz creator is the device itself. Even if not a single word had been written about it, this device is such an ingenious and innovative product that there is no way it will not sell bigly.
Just wait until those who get their hands first on the device start showing it off to others who haven’t got it yet in the coming days and weeks!
But we’ve pointed out that it’s a bad product. You could drop it and that might break it. You might use it while driving and crash and kill yourself, because you weren’t paying attention to the road. Our chief propagandist, Rob, has made both of these points in print, and called the iPhone “damned”, too. But people seem not to have taken much notice. On their heads be it. Use this phone and you will die and go to hell. Be saved and buy a WinCE device. In Microsoft we trust.
The Enderle Group = The ego plunderer.
“Some more iPhone campers:
http://content.zdnet.com/2346-9595_22-92674-1.html“
From the link:
“A nearby shower for line squatters to use was a huge boost for moral–and hygiene.”
I don’t think rain does anything for your ethics. I think ZDNet meant “morale” there.
http://www.thefreedictionary.com/morale
LOL
Also “Heeled Rent Group”
Ron Enderle: be led, err on
I’ll file this one under “non-story”.
RE: http://content.zdnet.com/2346-9595_22-92674-1.html
I can’t believe CNET would actually put their name on such crappy photography. My god, get a professional in there, stat.
Ok who’s the guy in drag with the glasses?
http://content.zdnet.com/2346-9595_22-92674-1.html
Anyone can get an iPhone…Truely Universal
Enderle Group is right. Small children can swallow it and
choke to death. Once the battery is dead, people will discard them and they not biodegradable, more pollution. Will this madness ever stop?
Just a playing on you worst fears thought…
http://content.zdnet.com/2346-9595_22-92674-4.html
Do we see a budding romance and nights of hot sweaty pleasure brewing here?
Steve Jobs: “We’ve got two strong legs on our chair today — we have the Mac business, which is a $10 billion business, and music, our iPod and iTunes business, which is $10 billion. We hope the iPhone is the third leg on our chair, and maybe one day Apple TV will be the fourth leg.”
Quote from:
http://www.usatoday.com/tech/techinvestor/corporatenews/2007-06-28-jobs-stephenson-qa_N.htm?csp=15
Balmer screams: “CHAIR HE SAID CHAIR! GIMMEE THAT CHAIR! AAAAAAAGHHH!!” [makes futile chair throwing motions]
This guy just does not get it. There is very little hype going on here. Instead a great many people who do have a clue are realizing this is a revolutionary communication device. It took Steve Jobs to put the technology pieces together and to bust the establishment cartel to offer great value at price within reach of those who care enough to really want it. Sound familiar? Not hype. True progress for the user in the face of the established industry interests. First the best computer experience possible. Then take on the stale, controlled music industry and revolutionize it for the consumers benefit. Now take it all on the road with telephony too. Hype implies a lack of substance. This is all substance driven.
“If I begged my mom, maybe I could have afforded one…” a quote from a 24 year old.
If I begged my mom maybe I could have ice cream after dinner. If I begged my mom maybe I could stay up past 9:30.
OMG I’m moving to France.
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Not really cause they can’t get the iPhone for a while.
And my mom won’t let me.
“The Enderle Group” -> Anagram Generator =
Reentered Plough
Roughened Petrel
Ledger Thereupon
Ploughed Reenter
Urged Telephoner
Ed Telephoner Rug
Ed Reenter Plough
Ed Thereon Gulper
Ed Hetero Plunger
Ed Hereto Plunger
Ed Petrel Roughen
Ed Repute Leghorn
Reentered Ugh Pol
Reentered Ugh Lop
Reentered Hug Pol
Reentered Hug Lop
Reentered Glop Uh
Reentered Gulp Oh
Reentered Gulp Ho
Reentered Plug Oh
Reentered Plug Ho
Reentered Lug Hop
Reneged Help Rout
Reneged Help Tour
Reneged Hurtle Op
Reneged Lope Hurt
Reneged Lope Thru
Reneged Pole Hurt
Reneged Pole Thru
Reneged Petrol Uh
Reneged Pelt Hour
Reneged Lept Hour
Reneged Letup Rho
Reneged Poet Hurl
Reneged Pure Loth
Greeted Hone Purl
Greeted Pule Horn
Greeted Open Hurl
Greeted Nope Hurl
Greeted Pone Hurl
Greeted Peon Hurl
Heeled Urgent Pro
Heeled Grope Turn
Heeled Grope Runt
Heeled Groper Nut
Heeled Groper Tun
Heeled Roger Punt
Heeled Purger Not
Heeled Purger Ton
Heeled Purge Torn
Heeled Proner Tug
Heeled Proner Gut
Heeled Pruner Got
Heeled Pruner Tog
Heeled Tern Group
Heeled Rent Group
Heeled Tuner Gorp
Heeled Pore Grunt
Heeled Rope Grunt
Heeled Porter Gnu
Heeled Porter Gun
Heeled Report Gnu
Heeled Report Gun
Heeled Trope Rung
Heeled Purer Tong
Heeled True Prong
Telephoned Re Rug
Reprehend Leg Out
Reprehend Gel Out
Reprehend Glue To
Reprehend Ole Tug
Reprehend Ole Gut
Reprehend Lute Go
Reprehend Toe Lug
Needle Gopher Rut
Needle Huger Port
Needle Grope Hurt
Needle Grope Thru
Needle Groper Hut
“Ed ‘Repute’ Leghorn”
I think that was my high school P.E. coach. Sadistic bastard.
– Wicked Fat Master
I heart Microsoft
Has anyone seen my Ferrari laptop? I can’t get through the day without that Vroom Vroom!!!
MW: ‘class’ (none)
Gee, thanks, macPinche. You’ve just given away my password list for the next 5 years. Asshat.
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WTF is a “pule” anyway.
pule [pyool] –verb (used without object), puled, pul·ing.
to cry in a thin voice; whine; whimper.
Seems it describes our object of derision quite well. Gotta love Dictionary.com.
That article deserved a Think Before You Click(TM) tag: it had quotes from a guy that talked about how groundbreaking the iPhone was, but also said it was all branding – that the iPhone was really no better than anything else. Rubbish.