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Apple iPhone: Steve Jobs’ Revenge

“A decade after Apple was pushed out of computing’s mainstream, it’s taking center stage in a host of other industries—with the iPhone,” Adrian J. Slywotzky reports for BusinessWeek.

Slywotzky continues, “In the ultra-competitive space where computers, entertainment, and consumer electronics meet, Apple Chief Executive Steve Jobs must have hoped and prayed for at least a brief window of solitary dominance before powerful competitors attacked its lucrative iPod stronghold. Yet as of today, 69 months later and counting, not one has come up with an effective strategic response to the iPod. Except, of course, Apple. Now Apple has announced its next big strategic move: the iPhone. Will the competitive response to the iPhone be just as slow?”

Slywotzk reports, “iPhone is not just a phone. It’s also the world’s first really powerful sub-laptop computer, equipped with an optimized version of the user-friendly Mac OS X operating system. More important, it’s an 80/20 computer… iPhone will provide 80% of what you really use your computer for: e-mail, Web browsing, simple word processing, and access to music, pictures, and video when and where you want them… The iPhone will be Steve Jobs’s Revenge.”

Full article here.

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