Companies need to get ready for Apple iPhone onslaught

“Apple plans to unveil the iPhone [on June 29]. According to a person close to Apple, the company is expected to fight for this market, currently dominated by players like BlackBerry’s RIM, Palm Inc. and, increasingly, Nokia Corp. and Motorola. If Apple comes up with an acceptable strategy for integrating with business software systems, many companies might change their tunes,” Nick Wingfield and Jessica E. Vascellaro report for The Wall Street Journal.

“Apple’s plan to go after the business market represents a shift for the company, which has never been a strong player in corporate technology. In recent years its focus on the consumer market has accelerated with its products like the iPod and its effort to open a broad network of retail stores,” Wingfield and Vascellaro report.

“The initial plans of many companies to snub the iPhone will likely come as a disappointment to many consumers who are eager to substitute the iPhone for the multiple devices they carry around for music, cellphone and both corporate and personal email services. These users may put pressure on business technology departments to support iPhones even if that means incurring additional expense and changing their policies,” Wingfield and Vascellaro report. “Incompatible technology has become an increasing problem for businesses as hand-held email and phone devices are evolving into minicomputers that can do such things as download music, take pictures and surf the Web.”

MacDailyNews Take: And one device, Apple’s iPhone, is far more evolved than anything else on the market today. The IT dinos will be — gasp! — forced to accommodate the employees; a rarity, we know, but watch and see.

Wingfield and Vascellaro report, “The public’s broad acceptance of the iPod, more than 100 million of which have been sold, has given Apple a hip currency among many professionals, including business travelers for whom iPods are ubiquitous gadgets on the go. That, in turn, could translate into strong demand for the iPhone among business users.”

“Troy Saxton-Getty, vice president of technical operations at St. Bernard Software Inc., a software company based in San Diego, says he currently wants to support only BlackBerrys. The system becomes less reliable when other devices are introduced, he says,” Wingfield and Vascellaro report.

MacDailyNews Take: Then, get a better system.

Wingfield and Vascellaro continue, “But Mr. Saxton-Getty says he is worried that ‘rogue’ employees may figure out ways to route their corporate emails to their iPhone. ‘I am getting a lot of push back, and people saying they are just going to go get it on their own,’ he says, adding that an employee asks him about the iPhone and whether the company will support it about every hour. Jonathan Anderson, who works for St. Bernard Software, says he plans to ditch his new BlackBerry for an iPhone as soon as he can get his hands on one and set it up on his own.”

Full article here.

MacDailyNews Take: The IT guys are in for a rude awakening and the iPhone is only the beginning. They will have to accommodate the iPhone. Too many important employees will demand it and IT won’t be able to stem the tide. The fact is that business people will decide which device they want to carry and their businesses will adapt to it. Just as they did with “Microsoft-incompatible” Research In Motion’s Blackberry. Apple’s iPhone will be a success with business users whether the IT guy wants it or even whether AT&T and Apple tailor marketing to businesses or not.

Note to CEOs: Who runs the company, you or the IT guy? It’s your job to make the decisions and it’s the IT guy’s job to implement your decisions that relate to technology. Just as with Macs, you need to educate yourself instead of relying on someone with their own, possibly hidden, agendas to make extremely important technology decisions for your company. Most of you could be saving a LOT of money right now, but you aren’t because you’ve delegated an important part of your company’s decision-making to people who, frankly, in our experience, aren’t capable of making good, sound, strategic, long-term decisions. Most IT guys (and we know many) are not open-minded enough to be able to consider new, better, more efficient, more effective options that would benefit your company. In fact, most IT guys we’ve met will throw up road blocks and repeat myths until they’re blue in the face in order to avoid change. Especially change that might make their department less critical or smaller. Bottom line: most of you CEOs have given the IT guy way, way, way too much power. It’s time to take it back.


  1. In Apple’s market, the customer and the end user are the same person. In the enterprise market, the customer and the consumer are different people.

    Microsoft has a lot of unhappy end users, because their products are not designed for them, they are designed to appeal to enterprise decision makers and buyers. Apple’s end-user orientation results in happy end users, but it is very unsettling to corporate buyers who fear that organizational chaos would come from a network of nothing but special cases.

    Unless Apple can demonstrate to enterprise buyers that its end-user orientation will meet their needs as well as the needs of the end user, the enterprise market will balk, or even ban the iPhone.

  2. And the lazy uninformed IT guy says, “he currently wants to support only BlackBerrys. The system becomes less reliable when other devices are introduced.”

    This guy has been programmed by Microsoft so badly that he just cannot think. Not out of the box, not in the box, nowhere. He only knows that crap that he is used to is better than anything new that he will have to think about. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    New phrase: Apple. Start thinking!


  3. pooloo,

    I am a CEO. Obviously, I’m reading MDN. Your post indicates to me that MDN’s Take struck a little too close to home for your comfort. The truth hurts, deal with it.

  4. All IT guys should be taken out and shot.

    I cannot believe in this tech savy world that IT professionals cannot understand that change is good.

    Technology is here to improve people’s way of life and move society and teh human race forward.

    The problem is one of total fear, they fear macs and a better, more efficent, cost-effective and simpler way of doing things because they know they will lose their jobs.

  5. To Troy Saxton-Getty, veep at St. Bernard Software (man….insert joke caption here), I agree. This is why we banned Blackberrys in the Canadian Government. Our smoke signals work fine thank you very much and we don’t want no stinkin’ iPhone to destabilize the system further.

  6. We are a 100% Mac company and we have saved thousands and thousands of Euros with that. Servers and everything works beautifully. Our IT people does more creative work. They actually develop our systems instead of wasting all of their time keeping systems running. They enjoy what they are doing and everybody are happy.

  7. I cannot wait for the day when all the old IT dinosaurs retire and make way for the open-minded modern generation of IT professional.

    People with no hidden agendas about protecting their jobs and making critical business technology decisions based on that one fact.


  8. A message for any IT guy out there who has been brain washed into thinking that there is only one way of doing things…

    “Always look where you will be, not where you have been”.

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