Apple redesigns, simplifies Apple.com

Apple today debuted a redesigned Apple.com which features a simplified navigation bar containing these eight main categories:

• Home (Apple logo)
• Store
• Mac
• iPod+iTunes
• iPhone
• Downloads
• Support
• Search box

Subsections include:

• Mac
– Accessories (Mighty Mouse, AirPort Express, AirPort Extreme, Cinema Displays)
– Macs (Mac Pro, Mac mini, MacBook, MacBook Pro, iMac)
– Applications (10.5 Leopard, 10.4 Tiger, QuickTime, .Mac, iLife, iWork, Aperture, Final Cut Studio, Final Cut Express, Logic Pro, Logic Express, Shake)
– Servers (Xserve, Xserve RAID, Mac OS X Server)

• iPod+iTunes
– iTunes
– iPod and Apple TV
– Accessories

• iPhone
– adds a new “Showcase” gallery of images

See the new Apple.com here: http://www.apple.com/

45 Comments

  1. The new pic of the hand holding the iPhone is so much better. I always thought the old one made it look a bit bigger than it is, and the hand looked unnatural. The highlight on the surface of the phone makes it look much more real.

  2. Why does the iPhone have it’s own section? it’s one product, and not a single other product has it’s own (the entire iPod line has to share space with iTunes, and the entire Mac line shares with OS X software. WHY?)

  3. To Paul Walker…

    The iphone has it’s own section because it is its own business within Apple. Apple is now has 3 distinct business that it is in Mac (computer), iPod/iTunes, and iPhone (telephones).

  4. a little bit heavy on the Cover Flow…
    i think they’re gonna milk that technology for all its worth.
    the original developer (Apple bought CF from some guy) might be in a bad mood now, like:
    “darn it, i should have demanded an extra 0 on that paycheck for Cover Flow…”

  5. Canadian website is unchanged. Of note, we have NEVER had the iPhone shown on Apple.ca. A search of Apple.ca shows a few news bits relating to iTunes and the iPhone – but no dedicated iPhone specific info…. despite the rumors that a Canadian carrier (Rogers) will be offering it around September.

  6. I like the new design. They’ve been slowing updating parts of it in this direction, but I’ve always been a bit disappointed in the design of their site. This one looks much cooler.

    Tim, that’s not a slash through the Apple, it’s just reflective shading.

  7. > Umm, it’s still brushed metal !?

    It’s “metallic” looking, but it’s not “brushed metal.” It’s the new look for Leopard. Safari 3.0 running in Tiger still has the brushed metal look. Safari 3.0 in Windows has this new metallic look, matching the new apple.com. No doubt Safari 3.0 running in Leopard will have the “new” look. And the new iMacs will probably sport this new shiny metal look as well.

  8. @ DistantThunder
    nope, they got it without the man behind it.

    from wikipedia:
    … It was created by an independent Macintosh developer, Jonathan del Strother. Some had viewed CoverFlow as a must-have Mac OS X app throughout 2005 and 2006 for its ability to give its user an intuitive, emotional, and efficient way to flip through one’s record collections visually.
    Perhaps due to this widespread adoption and accolade, CoverFlow was purchased by Apple Computer and integrated into its flagship jukebox application, iTunes….

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