Microsoft unveils red Zune

“Microsoft unveiled the newest edition of its Zune music player this week with an announcement that the new, brightly colored red Zune will go on sale at a retail location whose brand is closely aligned with the very same color – Target – and also at Target’s online retail partner,,” Emily Burg reports for MediaPost.

Burg reports, “The red Zune will be available exclusively at Target and for 30 days beginning Sunday and then will be available at the same retail locations where Zune currently is sold thereafter. Red Zune will retail for $220 and have the same tech specs as its Zune peers.”

MacDailyNews Take: Which means that nobody will buy it, either.

Burg continues, “The timing of red Zune’s launch does coincide nicely with Father’s Day, around which both Target and will market. Microsoft is not planning anything specific around Father’s Day, ‘except to note to a variety of media that Zune makes a delightful gift for dads,’ Microsoft spokesperson Sara Bell said.”

MacDailyNews Take: Sara meant “for dads named Steven A. Ballmer.” And, we’re never going to forgive Emily Burg for making us think of “bloody stool” before noon Eastern — or before any time, for that matter.

Burg continues, “In May, Zune debuted a pink edition and launched a print media campaign called ‘Sync Pink’ timed with Mother’s Day. It quickly became the No. 2 seller in the Zune product portfolio.”

MacDailyNews Take: Which means nobody bought that one, either. Badump bump!

Full article here.

[Thanks to MacDailyNews Reader “Mac User Since 1984” for the heads up.]


  1. Brown Zune was smelly enough, and now a red Zune!!! Gotta be careful about taking a ‘Zune’ jokes, lest people think you’r hemorrhaging internally ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />

  2. “Burg continues, “In May, Zune debuted a pink edition and launched a print media campaign called ‘Sync Pink’ “

    There was an AC/DC song named “Sink the Pink” – very different meaning I’d imagine…

    Or, perhaps the same, in the way of once you buy a Zune, you’re fscked too…

  3. Red, now THAT’S innovation!

    Who could have seen that coming?

    Multiple colors. Genius!

    (Using scatological reasoning, if it looks like sh*t, smells like sh*t, then it probably is in fact sh*t.)

    MW: ‘earth’ as in ‘night soil’

  4. ROFL!

    Great and original idea Microsoft… NOT!!!!

    Apple did this ages ago.

    Just sums Microsoft up: totally unoriginal, copycats and basically a creatively dead organisation.

    The world would be a better place when companies like Microsoft just curl up and die.

    I for one will be drinking loads of champagne on the day they do!

  5. The only thing that upsets me here is the possibility of people buying this Zune thing and thinking that they’re making a charitable contribution.

    However, seeing as we’re talking about maybe one or two thousand units at most over the next three months, I’m not that concerned.

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