“Microsoft unveiled the newest edition of its Zune music player this week with an announcement that the new, brightly colored red Zune will go on sale at a retail location whose brand is closely aligned with the very same color – Target – and also at Target’s online retail partner, Amazon.com,” Emily Burg reports for MediaPost.
Burg reports, “The red Zune will be available exclusively at Target and Amazon.com for 30 days beginning Sunday and then will be available at the same retail locations where Zune currently is sold thereafter. Red Zune will retail for $220 and have the same tech specs as its Zune peers.”
MacDailyNews Take: Which means that nobody will buy it, either.
Burg continues, “The timing of red Zune’s launch does coincide nicely with Father’s Day, around which both Target and Amazon.com will market. Microsoft is not planning anything specific around Father’s Day, ‘except to note to a variety of media that Zune makes a delightful gift for dads,’ Microsoft spokesperson Sara Bell said.”
MacDailyNews Take: Sara meant “for dads named Steven A. Ballmer.” And, we’re never going to forgive Emily Burg for making us think of “bloody stool” before noon Eastern — or before any time, for that matter.
Burg continues, “In May, Zune debuted a pink edition and launched a print media campaign called ‘Sync Pink’ timed with Mother’s Day. It quickly became the No. 2 seller in the Zune product portfolio.”
MacDailyNews Take: Which means nobody bought that one, either. Badump bump!
Full article here.
[Thanks to MacDailyNews Reader “Mac User Since 1984” for the heads up.]