“Ask 10 folks in Silicon Valley for their favorite post from The Secret Diary of Steve Jobs, the satirical blog by an anonymous writer channeling Apple’s chief executive, and you’ll likely get 10 different answers,” Peter Burrows writes for BusinessWeek.
Burrows writes, “Since Secret Diary was started last year, the daily stream of such entries has made Fake Steve Jobs, or FSJ for short, required reading in Silicon Valley and beyond. It has quickly become Jon Stewart’s Daily Show for the tech set. FSJ not only manages to hit many of the topics of the day, but its unfiltered satirical voice lets techies revel in their never-ending fascination of their own industry, and be entertained at the same time.”
“FSJ has zealously guarded his (or her) identity since the blog was started. But now, as his popularity has soared, the guessing game over the author’s true identity has grown almost as entertaining as The Secret Diary itself. It’s a blend of the search for Watergate’s Deep Throat with the speculation over the authorship of Primary Colors, the fictional-but-oh-so-accurate account of a Clintonesque White House in the early 1990s,” Burrows writes. “The guesses are all over the map. Tech journalists and former Apple marketing staffers are popular choices.”
“More than one person has suggested the writer could be Jobs himself, as if he has the spare time,” Burrows writes. “…The world may not have to wait much longer, however. According to one source, FSJ may unveil his identity as early as this week, possibly in connection with the announcement of a book deal… The real Steve Jobs did not return messages seeking comment, so it isn’t known who he suspects—or even what he thinks of the blog.”
Full article, including a slide show of memorable postings from The Secret Diary of Steve Jobs here.
Click here to visit The Secret Diary of Steve Jobs
TONY KILLED ME!!!!!!
I don’t want to know who Fake Steve Jobs is. That’s part of the fun. I haven’t enjoyed Mac content that much since the days of the much-missed Mac The Knife.
Christopher was a definate goner. Tony put him out of his misery-no EMT could’ve gotten there soon enough with those wounds.
‘He’ posts too often for it to be someone with a busy nine to fiver. My bet is on more than one person a la ‘Cringeley’
Gosh, everyone knows FSJ is Walt Mossberg!
I bet it’s Ampar……remember Ampar, y’all?
I’ve never read “The Secret Diary” but I sure do miss “As the Apple Turns.” Does anyone know whatever happened to Jack Miller?
WOZ
No, Turd. Sorry. It’s not Ampar. But I’ll pass along the compliment.
Well IT’s NOT someone at Apple, including Steve Jobs
First off the site says “Dude, I invented the friggin iPod. Have you heard of it?”
Well Steve Jobs didn’t invent the iPod, it was invented by a private engineer that went around various companies and finally wound up at Apple.
The engineer designed the first two versions of the iPod, which later on Jonathan Ives took over the design to see the later versions.
So the site is full of %$#$^!
Some of us TIVOed the Sopranos to watch tonight.
Sorry forgot to offer PROOF!!
http://en.wikipedia.org/wiki/Tony_Fadell
Well IT’s NOT someone at Apple, including Steve Jobs
First off the site says “Dude, I invented the friggin iPod. Have you heard of it?”
Well Steve Jobs didn’t invent the iPod, it was invented by a private engineer that went around various companies and finally wound up at Apple.
Dude, It’s called humour. Have you heard of it?
The engineer designed the first two versions of the iPod, which later on Jonathan Ives took over the design to see the later versions.
Extremely beside the point. Steve Jobs contracted whoever he wanted and saw the iPod project to completion, so in every way that counts in consumer electronics, he “invented” it.
Furthermore (if we have to go there) Fadell was not working as an engineer (as his BC may lead you to believe). He was an enterpreneur, a small CEO, with a team that did the actual “design”. Of course, the end product we know and love went through rigorous Apple modifications, some ordered by The Man himself (Jobs, that is). Just read some first person account about the iPod design phase.
Besides, there is nothing to be “invented” about the iPod (hard disk music players already existed at the consumer level). It is just a matter of “bringing it all together” and designing a coherent experience.
Thus, the only “invented” this is the user interface (courtesy of mr. Jonathan Ives and the Apple UI & Industrial Design teams).
It is a computer program designed as a form of control.
dbd
Have you looked over at Mac360? There is a Jack Miller that writes for them.
@bdb:
I’m puttin’ my money on Jack Miller since the FSJ blog appeared not too long after “As the Apple Turns” seemed to fade away, and the humor is a bit similar.
bdb
I've never read "The Secret Diary" but I sure do miss "As the Apple Turns." Does anyone know whatever happened to Jack Miller?
CLEARLY, it’s Jonny Ive.
Perhaps it’s Peterson’s bad experience?
Re @ bdb
From what I read on MacNN in the lounge forums, they’re busy with their lives and the baby. No time to update ATAT.
@ Funky Chicken
Sounds plausible.
It would at least explain all the british expressions.