Who’s behind The Secret Diary of Steve Jobs?

Apple Store“Ask 10 folks in Silicon Valley for their favorite post from The Secret Diary of Steve Jobs, the satirical blog by an anonymous writer channeling Apple’s chief executive, and you’ll likely get 10 different answers,” Peter Burrows writes for BusinessWeek.

Burrows writes, “Since Secret Diary was started last year, the daily stream of such entries has made Fake Steve Jobs, or FSJ for short, required reading in Silicon Valley and beyond. It has quickly become Jon Stewart’s Daily Show for the tech set. FSJ not only manages to hit many of the topics of the day, but its unfiltered satirical voice lets techies revel in their never-ending fascination of their own industry, and be entertained at the same time.”

“FSJ has zealously guarded his (or her) identity since the blog was started. But now, as his popularity has soared, the guessing game over the author’s true identity has grown almost as entertaining as The Secret Diary itself. It’s a blend of the search for Watergate’s Deep Throat with the speculation over the authorship of Primary Colors, the fictional-but-oh-so-accurate account of a Clintonesque White House in the early 1990s,” Burrows writes. “The guesses are all over the map. Tech journalists and former Apple marketing staffers are popular choices.”

“More than one person has suggested the writer could be Jobs himself, as if he has the spare time,” Burrows writes. “…The world may not have to wait much longer, however. According to one source, FSJ may unveil his identity as early as this week, possibly in connection with the announcement of a book deal… The real Steve Jobs did not return messages seeking comment, so it isn’t known who he suspects—or even what he thinks of the blog.”

Full article, including a slide show of memorable postings from The Secret Diary of Steve Jobs here.

Click here to visit The Secret Diary of Steve Jobs

21 Comments

  1. Well IT’s NOT someone at Apple, including Steve Jobs

    First off the site says “Dude, I invented the friggin iPod. Have you heard of it?”

    Well Steve Jobs didn’t invent the iPod, it was invented by a private engineer that went around various companies and finally wound up at Apple.

    The engineer designed the first two versions of the iPod, which later on Jonathan Ives took over the design to see the later versions.

    So the site is full of %$#$^!

  2. Well IT’s NOT someone at Apple, including Steve Jobs

    First off the site says “Dude, I invented the friggin iPod. Have you heard of it?”

    Well Steve Jobs didn’t invent the iPod, it was invented by a private engineer that went around various companies and finally wound up at Apple.

    Dude, It’s called humour. Have you heard of it?

    The engineer designed the first two versions of the iPod, which later on Jonathan Ives took over the design to see the later versions.

    Extremely beside the point. Steve Jobs contracted whoever he wanted and saw the iPod project to completion, so in every way that counts in consumer electronics, he “invented” it.

    Furthermore (if we have to go there) Fadell was not working as an engineer (as his BC may lead you to believe). He was an enterpreneur, a small CEO, with a team that did the actual “design”. Of course, the end product we know and love went through rigorous Apple modifications, some ordered by The Man himself (Jobs, that is). Just read some first person account about the iPod design phase.

    Besides, there is nothing to be “invented” about the iPod (hard disk music players already existed at the consumer level). It is just a matter of “bringing it all together” and designing a coherent experience.

    Thus, the only “invented” this is the user interface (courtesy of mr. Jonathan Ives and the Apple UI & Industrial Design teams).

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.