Apple hints at iTunes video rentals; Piper analyst does not expect AAPL stock split anytime soon

Apple Store“Apple Inc. strayed from making any material announcements during its shareholders meeting on Thursday, but did hint that it will offer video rentals through iTunes at some point in the future,” Prince McLean reports for AppleInsider.

“‘Timing of this is difficult to determine, but we would expect [iTunes video rentals] sometime in 2008,’ said PiperJaffray analyst Gene Munster, who attended the shareholder gathering in Apple’s hometown of Cupertino, Calif.,” McLean reports.

McLean reports, “In a note to clients, Munster [also] noted that an Apple stock split is looking less likely in the near term.”

Full article here.


  1. If I have an APPLETV, I would not able to watch all movies that are not available with subtitle or closed captioning.

    If you are an Apple shareholders, please help us because 30 millions people who are deaf and hard of hearing are waiting for it. Apple will make a lot of money from Deaf community alone!


  2. Handbrake is now mediafork.

    And that’s not his/her point. Their point is that they can’t buy/rent movies from iTunes because they don’t have captions. I’m sure he/she is well aware that they can get movies and rip them with captions.

  3. @ Me

    Handbrake became Mediafork and then became Handbrake once again….

    Confusing yes, but the original Handbrake developer went quiet, a new group started Mediafork (Handbrake source + improvements) and the the Handbrake person and the Medifork person got in touch with each other and it is NOW Handbrake once again (with lots of nice improvements!).

  4. Firstly, correction for “me”, Handbrake is not Mediafork any longer, Mediafork is now Handbrake again. Look it up for yourself.

    Secondly, this would be great news if we could rent movies, for say 2 days or even a week. As long as it is not more expensive or inconvenient than renting from another business.

    Thirdly, it would be nice if Apple would make more of an effort to sell the movies in other countries, like here in Canada. I am still waiting for them, and now Apple hints at the next phase in movies for the US of A!?!? Come on Apple, it can’t be hard to sell movies in Canada, we have some of the most straight-forward copyright protection rules around, besides maybe Europe. Why is there such a long wait, and more importantly, why has it not been officially addressed since stating “We plan on selling movies worldwide in 2007.” I would like some more information than just a year figure please Apple, I need to plan on how I may be buying my media in the future.

  5. Movie rentals should not be ‘timed’ but work more like NetFlix: you can have ‘out’ a certain number of movies.

    Then when I’ve watched one, erase it and download another. I would need to be able to have two or three available on my local hard drive. So often I start a movie that has an interesting description but is still unwatchable. Many of my NetFlix movies don’t get fully watched.

    If a 40 minute TV show now takes 10 minutes (on a good night) to download from iTunes a two hour movie at 720p should take less than 2 hours.

    Fill it up with DRM, I really don’t care. Just allow me to watch it when I want and keep it for as long as I want. Look over my shoulder to be sure I erased it… fine by me. Just get high-def movie downloads working.

    Thank you.

    Oh… and the 720 p videos made by the new Canon TX1 are fantastic.

  6. Mike,
    While you are correct that movies generally are not watched more than a couple of times…SOME films are absolutely watched many times (Star Wars, Wizard of Oz, Citizen Kane, Rocky Horror Picture Show…and literally many others)..SOME films are watched even more often…by kids…who seem to want to have films become part of their brain in some way more material than memory. Either way…those are small markets compared to rentals…Watch Apple do it better though..and make the rental good for 2 weeks with the option to rent it again (on the same IP) for half price..

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