“Microsoft Corp. has stepped up its pursuit of a deal to buy Yahoo Inc., two newspapers reported on Friday, as the two companies reenter talks to strike a deal amid huge growth from rival Google Inc.,” Reuters reports.
“Yahoo shares jumped 14.6 percent to $32.20 in electronic trading on Friday, while Microsoft shares fell 1.4 percent to $30.53,” Reuters reports.
Reuters reports, “The two companies have held informal deal talks over the years. But the latest approach comes as Microsoft seeks to ink a deal in the wake of Google’s expansion.”
“Google agreed to buy DoubleClick Inc. last month for $3.1 billion, accelerating a push into the graphic ad market. Google beat out Microsoft and Yahoo to win the deal, sources said,” Reuters reports.
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